Galardi Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
The Galardi Group, Inc., headquartered in Irvine, CA, manages the popular fast food chain Wienerschnitzel. The chain, founded in 1961, is known for their specialty hot dogs.
|Main Telephone||(949) 892-2699|
|Main Fax||(949) 851-2615|
Galardi Group, Inc. ContactsContacts (5/6)
|Dennis T.||President & Chief Operating Officer||CA|
Sample of Associated Brands
|Doug K.||Chief Marketing Officer||CA|
|Cindy C.||Chief Executive Officer||CA|
|Machel C.||Senior Marketing Manager||CA|
|The Original Hamburger Stand||*|
|Galardi Group, Inc.||*|
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Hot Diggity Dog: ‘On the Brink' Wienerschnitzel names CMO to lead strategy, loyalty efforts
Update (2/6): Last year, the hot dog chain created the “Visionary Department” (more below), led by JR Galardi. Now, the company has added a CMO to its ranks. Doug Koegeboehn will oversee the department and lead brand, marketing, digital, menu and overall communications strategy efforts. Note that Koegeboehn joins the team from Santa Ana, Calif.-based DGWB Advertising & Communications, Wienerschnitzel’s AOR.
Wienerschnitzel previously scored a 62 in our predictive analysis system, placing it just outside the Vulnerable Account Index: Top 100. Usually, bringing a new CMO on board would cause a company’s score to jump up, but because Wienerschnitzel’s new CMO comes from their AOR, we don’t expect him to evaluate agencies for at least nine months. This isn’t to say that things won’t change, but give Koegeboehn time to catch up with the new department and relish his role before changes take place.
Subject: broadcast, radio, print, out-of-home, sponsorships, social media, digital, mobile
Company: Galardi Group based in Irvine, Calif.
Opportunity: Wienerschnitzel, the world's largest hot dog chain, has created a new “Visionary Department.” The department's purpose will be to develop strategies to build brand loyalty among younger generations, especially Millennials. Those with experience appealing to a younger audience, especially through digital, mobile or social media, should reach out.
Experience: The new department will be led by chief visionary officer, J.R. Galardi, and CEO Cindy Galardi Culpepper. Because the restaurant's guest base consists primarily of baby boomers, the new department's focus will be on building brand awareness with a new, younger generation. The department will explore social media, strategic partnerships, digital marketing and event sponsorships intended to get them in front of this new audience. Galardi points out that the intention is not to change Wienerschnitzel's marketing direction, but to bring new customers into the fold.
Media Spend: According to Kantar Media, Wienerschnitzel spent $3.1 million on measured media in 2013.
Agency Relationships: According to The List, DGWB Advertising & Communications is the restaurant's AOR.
Wienerschnitzel (Galardi Group)
7700 Irvine Center Dr.
Irvine, CA 92618
Chief Marketing Officer
Chief Visionary Officer
Vice President, Marketing
(949) 892-2699 ext. 652