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Taco Bell Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Taco Bell, headquartered in Irvine, CA, is one of the country's top quick-serve Mexican eateries. With locations throughout the U.S., the majority are owned and operated by independent franchisees. Taco Bell is a subsidiary of Yum! Brands. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (949) 863-4500
Main Fax (949) 863-2246
Primary Address
One Glen Bell Way
Irvine, CA 92618
USA

Taco Bell Corporation Contacts

Contacts (5/44)
Name Title State
Brian N. Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (949) 863-4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Glen Bell Way
Irvine, CA
92618
USA

Marisa T. Chief Marketing Officer CA
Rob S. Chief Operating Officer CA
Melissa L. International President CA
Stephanie P. Chief Product Marketing Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Taco Bell Corporation *********

Agency Relationships


Brand Agency Service From To
**** **** *********** ********** media buying & planning unknown present
**** **** *********** ********** crm, loyalty, media buying & planning, mobile, social 2012 present
**** **** *********** ********* | ***** AOR - media buying & planning 2012 present
**** **** *********** *******, ***. Creative, Digital, Media Buying, Media Planning, Multicultural, Social 2013 present
**** **** *********** ******* corporate reputation, public relations unknown present

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DailyVista

TV Opps: Taco Bell consolidates traditional media with Spark


Subject: TV, online, digital, video, mobile, radio

Company: Taco Bell 

Opportunity: Shortly after we learned TB is evaluating programmatic direct (research Spark has handled strategy and buying since 2012 and is adding buying to its assignment. This is great news if you’re already in with Spark and the TB team, particularly. If not, millennial male focused sellers should start pitching right away for traditional dollars, the bulk of TB’s media budget. We hear planning for the following year typically begins in September. 

Publicis sibling Deutsch is creative AOR.

Additional Insight

Incumbent: MEC, a unit of WPP’s GroupM, handled TB’s media buying 

Media Spend: TB spent $292.6 million on measured media last year, down from $321.6 million in 2013, according to Kantar Media. About 95% of last year’s ad budget went to TV buys. 

TV Breakdown: Since January, $2198.3 million has gone to national TV ads (see breakdown right), up from $127 million over the same period last year. Since 2014, the majority of TV buys tend to come in the second half of the year, with activity rising May 1.

Taco Bell 
One Glen Bell Way
Irvine, CA 92618
(949) 863-4500

Marisa Thalberg 
Chief Brand Engagement Officer
(949) 863-4500
marisa.thalberg@yum.com

Juliet Corsinita
Vice President, Media & Brand Partnerships
(949) 863-4500
juliet.corsinita@yum.com

Cheryl Gresham
Director, Media
Direct Dial: (949) 863-8405
cheryl.gresham@yum.com