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Einstein Noah Restaurant Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Einstein Noah Restaurant Group, Inc., owns and operates "bagel bakeries" including Einstein Bros., Noah's New York bagels, and Manhattan Bagel. Each of these brands offers the customer freshly baked "fast foods" such as sandwiches, salads and gourmet coffee.

Main Telephone (303) 568-8000
Main Fax (303) 568-8039
Primary Address
555 Zang Street
Suite 300
Lakewood, CO 80228
USA

Einstein Noah Restaurant Group, Inc. Contacts

Contacts (5/6)
Name Title State
Tyler R. President CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 568-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 Zang Street
Suite 300
Lakewood, CO
80228
USA

Brandon T. Chief Financial Officer CO
Teka O. Vice President, Marketing CO
Alex S. Director, Marketing CO
Pat M. Senior Director & Co-Brand Project Lead CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Einstein Brothers Bagels ***
Manhattan Bagel *
Noah's New York Bagels *
Einstein Noah Restaurant Group, Inc. ******

Agency Relationships


Brand Agency Service From To
******** ******** ****** *&* ******* AOR - creative, digital, media buying & planning 2010 present
******** **** ********** *****, ***. ******* ****** ********* ***. Public relations 2009 present

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DailyVista

Score 13: Future Possibility – Einstein Noah names CEO


Subject: traditional, broadcast, radio, in-store, social media, digital

Company: Einstein Noah Restaurant Group, which owns and operates Einstein Bros., Noah’s New York Bagels and Manhattan Bagel and is based in Lakewood, Colo.

Opportunity: After a rigorous search, the owner of three quick-service bagel chains has named a new CEO. The company has also experienced slight shifts in its marketing department over the past year, so look for increased broadcast and radio opportunities as the company looks to add 75 to 85 locations in the near future.

Additional Insight

Experience: Einstein Noah Restaurant Group has named Frank Paci as its new CEO. Paci is the president and CEO of McAlister’s Deli and will begin his role with Einstein Noah on Sept. 15.  He is replacing interim CEO Michael Arthur, who has held that position since Jeff O’Neill stepped down in February. 

Einstein Noah’s chairman Nelson Heumann said: “After conducting an extensive search, which included evaluating the qualifications of dozens of well-regarded candidates, we are proud to have selected an individual who we believe has the passion, talent and expertise to strengthen and grow our business.”

The company also promoted Teka O’Rourke to VP of marketing in June. Her move comes a year after former Panda Express CMO Glenn Lunde joined the company as chief concept officer. 

Media Spend: According to Kantar Media, measured media spend for Einstein Noah increased by 79% from 2012 to 2013 – jumping to $1.5 million. Most of this was spent in Q3 on broadcast and radio ads. In the Q2 earnings call, the company said it spends nearly 3% of sales on marketing and will be doing “less discounting, couponing and bundling” than it had in the past. 

Agency Relationships: According to The List, Y&R Midwest is Einstein Brothers Bagels’ creative, digital and media agency of record.

Einstein Noah Restaurant Group, Inc. 
555 Zang St.
Suite 300
Lakewood, CO 80228
(303) 568-8000

Teka O’Rourke 
Vice President, Marketing
(303) 568-8000

Glenn Lunde 
Chief Concept Officer
(303) 568-8000

Alex Sterling 
Director, Marketing
(303) 568-8000
asterling@einsteinnoah.com