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Darden Restaurants, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Orlando, FL, Darden Restaurants is one of the largest casual-dining restaurant corporations in the world. The company's brands include Olive Garden, California Pizza Kitchen and Longhorn Steakhouse. They do not franchise any of their restaurants.

Main Telephone (407) 245-4000
Main Fax (407) 245-5562
Primary Address
Post Office Box 695017
Orlando, FL 32869-5011
USA

Darden Restaurants, Inc. Contacts

Contacts (5/43)
Name Title State
Terry S. President, International Operations FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (407) 245-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 695017
Orlando, FL
32869-5011
USA

Laurie B. Chief Development Officer FL
Jose D. Executive Vice President & Chief Marketing Officer, Olive Garden FL
Dave G. President - Olive Garden FL
Harald H. President, Specialty Restaurant Group FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bahama Breeze ******
Longhorn Steakhouse ********
Olive Garden *********
Seasons 52 ******
Darden Restaurants, Inc. ******

Agency Relationships


Brand Agency Service From To
****** ****** ******* ********* media buying & planning 2010 present
****** ****** ****** ****** ********* public relations 2012 present
******** ********** **** ***** AOR - creative 2008 present
******** ********** ***** Media Planning 2015 present
******** ********** ****, *** Digital, Media Planning 2015 present

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DailyVista

H1 TV, Digital Opps: Former No. 10 Olive Garden's creative review severs 30-year relationship


Subject: traditional, TV, display, search, online, social media, outdoor, promotions

Company: (Darden Restaurants. Inc.)

Opportunity: Named Dentsu Aegis’s here).

Additional Insight

Incumbent: WPP’s Grey, which handled the account for more than 30 years. Grey will continue as creative AOR for OG’s sister brand Longhorn.

Media Spend: According to Kantar Media, OG spent $158.1 million on measured media in 2014 – down 9.7% from 2013. For H1 2015, $69.2 million has been spent, mostly on broadcast – down from $85.3 million in H1 2014 (although, most of that was spent on broadcast, as well).

TV Breakdown: Since January, iSpot reports that OG has spent $79.7 million on national TV ads – up from $76.4 million for the same period 2014. The most money has been spent to air ads on NBC, CBS, ABC, TNT and TBS during “The Big Bang Theory,” “Ridiculousness,” “Modern Family,” “Castle” and “Law & Order: SVU.”

Digital Breakdown: Moat reports that OG has run 42 display ads on 1,322 publishers since January (<1% mobile). Top ad destinations include: gamepedia.com, answers.com, univision.com, youtube.com and seattlepi.com.  For the same period 2014, only 18 creatives were run on 38 publishers (61% mobile). 

Darden Restaurants, Inc. 
1000 Darden Center Dr.
Orlando, FL 32837
(407) 245-4000

Matt Park 
Chief Marketing Officer – Darden
(407) 245-4000
mpark@darden.com

Jose Duenas 
Executive Vice President & Chief Marketing Officer – Olive Garden
(407) 245-4000
 jduenas@darden.com

Starcom 
35 W. Wacker Dr.
22nd Floor
Chicago, IL 60601
(312) 220-6530

Erin Houg 
Senior Vice President & Digital Director
(312) 220-3979 (direct)
erin.houg@starcomww.com