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Marriott International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Marriott International, Inc., based in the Washington, D.C., area operates one of the world's leading hotel chains with lodging properties located throughout the world. The company develops, operates and franchises vacation ownership resorts, executive lodging facilities and a variety of value and luxury hotels under their portfolio of brands. The company also owns and operates a variety or conference centers and golf courses.

Main Telephone (407) 239-4200
Main Fax (407) 238-8757
Primary Address
8701 World Center Drive
Orlando, FL 32821
USA

Marriott International, Inc. Contacts

Contacts (5/105)
Name Title State
Bill M. Executive Chairman & Chairman MD
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (301) 380-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8701 World Center Drive
Orlando, FL
32821
USA

Arne S. President & Chief Executive Officer MD
Karin T. Global Chief Marketing Officer MD
David R. Executive Vice President & Chief Human Resources Officer MD
Anthony C. Chief Development Officer MD

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Allies American Grill *
Courtyard by Marriott ********
Fairfield Inn by Marriott ********
Marriott Rewards *******
Margate *

Agency Relationships


Brand Agency Service From To
** ****** ******-***** Public Relations 2016 present
** ****** ******** & ******** AOR - creative 2016 present
********* ** ******** ****** AOR - digital 2010 present
********* ** ******** ******** ****** ********* AOR - public relations 2014 present
********* ** ******** *** AOR - media buying & planning 2011 present

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WinmoEdge

Q2-Q3 Media Opps: The Cosmopolitan of Las Vegas hires new AOR ahead of big ad plans


Subject: TV, digital, social media, events, print

Brand: Marriott International.  

Opportunity: Named Las Vegas-based agency B&P as its AOR to handle creative, traditional media strategy, buying and planning and casino marketing. The agency has already hired creative art directors, designers and production artists to work alongside the Cosmopolitans marketing department.

One of the agency’s first assignments will be creating campaigns for the hotel’s restaurant collection and nightlife. So, look for a new campaign to launch soon, as May is the start of the hotel’s busy season. On top of peak travel season beginning soon, the Beauty and Essex restaurant and lounge will open May 16 and three super welterweight world title fights are planned to take place at the hotel on May 21.

Therefore, affluent male and female lifestyle and entertainment focused sellers should reach out to pick up available ad dollars prior to peak travel season. Keep in mind that TV and digital spend are on the rise from last year. Although print has decreased over the past two years, keep this on your radar as well, since it still takes up a large portion of The Cosmopolitan’s budget.

Additional Insight

Media Spend: According to Kantar Media, the Cosmopolitan spent $14.1 million on measured media in 2015, down $3 million from the year before. Most of this went to spot TV, magazines and digital. Focusing heavily on spot TV and magazines.  

TV Breakdown: So far this year, the hotel has spent $3 million on national TV ads, which is almost the same amount it spent on national TV for all of 2015,

Digital Breakdown: Since January, the hotel has run two standard display ads on 175 publishers. Top sites have included jigsawplanet.com, marieclaire.com, worldweb.com, menupages.com, swifty.com, 10best.com and citysearch.com.

In comparison to the same period in 2015, 22 standard and 10 high impact ads ran on 340 publishers. Note that most of Sabra’s digital ads run last year were focused during this period. For the entire year, 22 standard and 16 high impact ads appeared on 404 publishers. 

Winmo)
3708 Las Vegas Boulevard South
Las Vegas, NV 89109
(702) 698-7000

Amber Jung
Director of Brand Marketing
amber.jung@cosmopolitanlasvegas.com