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Bloomin' Brands | Company Profile, Marketing Contacts, Media Spend, Brands




Bloomin' Brands, based in Tampa, FL, is one of the largest casual dining chains in the United States. The company also operates other restaurant brands including Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steakhouse, Roy's, and Outback Steakhouse across the world.

Main Telephone (813) 282-1225
Main Fax (813) 282-4702
Primary Address
2202 North Westshore Boulevard
Suite 500
Tampa, FL 33607
USA

Bloomin' Brands Contacts

Contacts (5/27)
Name Title State
Mike K. President FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (813) 282-1225
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2202 North Westshore Boulevard
Suite 500
Tampa, FL
33607
USA

Chris S. Chairman, Partner & Co-Founder, Outback Steakhouse FL
Liz S. Chairman & Chief Executive Officer FL
Stephanie G. Chief Marketing Officer FL
Patty T. Group Vice President & Chief Marketing Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Carrabba's Italian Grill ******
Fleming's Prime Steakhouse and Wine Bar ******
Outback Steakhouse, Inc. ********
Bonefish Grill ******
Roy's ******

Agency Relationships


Brand Agency Service From To
******** ***** ***** AOR - creative 2014 present
******** ***** ********* | ***** media planning, media buying, digital 2015 present
********'* ******* ***** ***+ creative 2005 present
********'* ******* ***** ********* | ***** media planning, media buying, digital 2015 present
********'* ******* ***** **********+**. Creative, Digital, Social 2015 present

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Recent Discussions

Who is the President of Bloomin' Brands?

Who is the marketing contact for restaurants in FL

What is the email of the Chairman, Partner & Co-Founder, Outback Steakhouse of Bloomin' Brands?

What is direct phone of the Chairman & Chief Executive Officer of Bloomin' Brands?

Who is the AOR - creative agency of Bloomin' Brands?

Your personal LinkedIn network connections

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DailyVista

H1 Media Opps: Carrabba's Italian Grill releases first work from new creative AOR


Subject: digital, mobile, email marketing, TV, social media

Brand: Bloomin' Brands‘ casual dining restaurant chain. Carrabba's is based in Tampa, Fla. 

Opportunity: In April, Carrabba’s named IPG’s here).

Additional Insight 

Media Spend: According to Kantar Media, Carrabba’s spent $28.9 million on measured media in 2014 – down 2.7% from 2013.

TV Breakdown: Per iSpot.tv, Carrabba’s has spent $17.5 million on national TV ads so far this year – down 39.8% from the same period 2014. For 2015, the most money has been spent to air ads on AMC, VH1, TNT, Comedy Central and Food Network during shows such as “The Walking Dead,” “Love & Hip Hop,” “The Big Bang Theory,” “Mob Wives” and “Breaking Bad.” This is a little bit of a audience shift from last year, when more ads were run during sporting events/shows, such as “SportsCenter” and “College Football.” 

Digital Breakdown: Moat reports that Carrabba’s has run 46 standard display ads on 305 publishers so far this year (<1% mobile). Top ad destinations include cookingchanneltv.com, yelp.com, foodnetwork.com and food.com. For the same period 2014, 53 creatives were run on 230 publishers (23% mobile). While the restaurant is moving away from mobile, it is shifting more into programmatic (53% of ads were placed this way in 2014; 79% in 2015).

Carrabba's Italian Grill (Bloomin' Brands) 
2202 N. Westshore Blvd. 
Suite 500
Tampa, FL 33607
(813) 282-1225

Katie Knight 
Chief Marketing Officer – Carrabba's 
(813) 282-1225
kknight@carrabbas.com

Mike Kappitt 
Senior Vice President & Global Chief Marketing Officer – Bloomin' Brands
(813) 282-1225
michaelkappitt@bloominbrands.com