Bloomin' Brands | Company Profile, Marketing Contacts, Media Spend, Brands
Bloomin' Brands, based in Tampa, FL, is one of the largest casual dining chains in the United States. The company also operates other restaurant brands including Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steakhouse, Roy's, and Outback Steakhouse across the world.
|Main Telephone||(813) 282-1225|
|Main Fax||(813) 282-4702|
Bloomin' Brands ContactsContacts (5/27)
|Mike K.||President - Carrabba's Italian Grill||FL|
Sample of Associated Brands
|Chris S.||Chairman, Partner & Co-Founder, Outback Steakhouse||FL|
|Liz S.||Chairman & Chief Executive Officer||FL|
|Patty T.||Group Vice President & Chief Marketing Officer||FL|
|Chris B.||Chief Brand Officer & Executive Vice President||FL|
|Carrabba's Italian Grill||*****|
|Fleming's Prime Steakhouse and Wine Bar||*****|
|Outback Steakhouse, Inc.||********|
|******** *****||********* | *****||media planning, media buying, digital||2015||present|
|******** *****||*****||AOR - creative||2014||present|
|********'* ******* *****||**********+**.||Creative, Digital, Social||2015||present|
|********'* ******* *****||********* | *****||media planning, media buying, digital||2015||present|
|*******'* ***** ********** *** **** ***||********* | *****||media planning, media buying, digital||2015||present|
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Accounts on the move recap for the week of April 25
Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site.
We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.
Haribo of America (Baltimore, MD)
New Agency: Blue Chip Marketing
Scope of Work: Consumer and Shopper Marketing
Additional Insight: In this role, Blue Chip will handle consumer marketing for Twin Snakes brand, as well as shopper marketing for all of Haribo's brands. Of the new relationship, Haribo of America marketing VP Erik Jaeger said: “Blue Chip is a great, collaborative partner to help us evolve and elevate marketing beyond traditional TV advertising.” This means there new branding and direct response ad revenue channels should open up, especially those that engage customers closer to purchase. .
Shea Moisture (Amityville, NY)
New Agency: Droga5
Scope of Work: Creative
Additional Insight: The agency has just debuted its first work for the brand, a TV commercial titled “Break the Walls.” The new campaign was created to generate awareness about the separation of the “Beauty Aisle” and the “Ethnic Section,” and ending that segregation by placing SheaMoisture products in the beauty aisle. In addition to the 60-second short film, the campaign also includes a 30-second spot and a behind the scenes video, as well as digital and social initiatives. .
El Pollo Loco (Costa Mesa, CA)
New Agency: Harmelin Media
Scope of Work: Media
Additional Insight: Picked up after a review managed by AAR Partners (research
Lowe's (Mooresville, NC)
New Agency: BBDO
Scope of Work: Digital, Creative
Additional Insight: Since debuting its first campaign with AOR BBDO, the home improvement store is now taking further steps to reach mature millennials under recently promoted CMO Marci Grebstein (more info below). Lowe's is turning towards Facebook mobile video and Snapchat to show its young crowd of first time home buyers some simple home improvement tricks through a new series of social videos. The video series, which launched this month, will showcase easy spring cleaning and do-it-yourself projects on a platform that is quicker and more interactive for younger customers.
Maurices (Duluth, MN)
New Agency: Toth + Co
Scope of Work: Creative, Social
Additional Insight: Picked up its first AOR after a five month review. Maurices previously worked with several shops on a project basis, but the decision to bring on an AOR partner is indicative of the retailer's desire to develop its first ever “pull strategy” to drive brand awareness, new customer growth and sales (basically, Maurice's wants to motivate customer to seek out its brand in an active process). The first work from Toth + Co – “
Blue Shield of California (San Francisco)
Opportunity: We've received word that BSSP, San Francisco, creative, digital and media AOR since summer 2014, has lost at least the media portion of the account.
Additional Insight: We've haven't been able to confirm this 100% but we wanted to let you know since the account could still be in play and new agency side decision makers will soon be managing ad dollars. We'll keep you posted as we learn more. Agencies should certainly inquire to see what's shaking and if there's still time to pitch. Hopefully, they'll be more open with you than they've been with us. A decision should be made soon, if it hasn't been made already, since new campaign planning is likely to begin shortly.
The Clorox Company (Oakland, CA)
New Agency: Mcgarrybowen
Incumbent: DDB was creative AOR for about 20 years, according to the List, SF. Omnicom sibling Critical Mass and WPP's AKQA also assisted with digital creative.
Scope of Work: Creative
Delta Air Lines (Atlanta, GA)
New Agency: PHD, NY
Incumbent: Publicis's DigitasLBi handles US media planning and buying previously.
Scope of Work: US Media Buying and Planning
Additional Insight: Picked up its new AOR after a review led by Joanne Davis Consulting (research
Anki (San Francisco)
New Agency: Carat, SF
Incumbent: Noble People, formerly known as Ikon3, had media planning and buying.
Scope of Work: Media Buying and Planning
Additional Insight: With Christmas only two quarters away, kid and mom focused sellers should start pitching in-house and agency contacts immediately to secure direct response traditional and digital ad dollars. This will be the second full holiday season for CMO Craig Rechenmacher. who joined Anki in fall 2014. Therefore, with the
A24 Films (New York)
Opportunity: We've received a tip that media planning and buying has moved to a new programmatic focused media shop, Los Angeles-based Operam.
Additional Insight: We haven't been able to verify this 100%, but we wanted to keep you posted since it appears that Operam has already transitioned staff to handle the account. Therefore, now's the time to introduce yourself and make pitches for upcoming theatrical and
H&M (New York)
New Agency: UM
Scope of Work: US Media Buying and Planning AOR
Additional Insight: In fact recently, H&M, like many of its other retail competitors, has teamed up with celebrities to showcase its new products and build consumer buzz. The brand selected Caitlyn (previously Bruce) Jenner as the new face for its Sports line, as well as teaming up with singers like MIA and Katy Perry, well-known model Miranda Kerr and soccer star David Beckham. Therefore, sellers should start making introductions to UM to be top-of-mind for buys in Q4, historically the brand's highest ad spending period.
Staples (Framingham, MA)
New Agency: iProspect
Incumbent: Carat, NY
Scope of Work: Digital Media Buying and Planning
Additional Insight: We know that that at the very least display will move to iProspect. It also appears that Carat will keep traditional media. We'll keep you posted as we learn more. Therefore, digital sellers should start making introductions to iProspect. Focus your pitch on key advertising periods like tax season,
Krispy Kreme (Winston-Salem, NC)
New Agency: Baldwin&
Scope of Work: Creative
Additional Insight: As part of its work, the shop is designing a number of new doughnut boxes for the chain. The first of these new designs is a limited run, comic book-style box for KK's SuperHero Day promotion (4/28), and upcoming boxes include Halloween and “Talk Like a Pirate Day.” Baldwin& was approached by KK, according to creative director Bob Ranew, and the pitch process took around four months – meaning the shop was hired while KK's former CMO, Dwayne Chambers. was departing the company.
Ancestry.com (Provo, UT)
Incumbent: Ocean Media, who declined to participate in the review.
Scope of Work: Media Buying and Planning
Additional Insight: Not much is known about specific camapign plans for the year, but sellers, keep in mind that over the past two years, Ancestry.com has been aggressively adding traditional media to its mix – especially TV. Last fall, Ancestry.com launched its largest content release since the 1940 census: the US Wills and Probates collection (more
The Chicago Bears Football Club (Chicago, IL)
New Agency: Trisect
Incumbent: Two by Four
Scope of Work: Creative, Media Buying and Planning
Additional Insight: The agency will help the Bears connect with casual fans, and expand the franchise's reach on digital and social media. Since the sports franchise is so popular, it has never had to rely on ad campaigns for ticket sales. Instead, bringing more casual sports fans closer to the brand is the biggest goal for the team, because it will pay off in merchandise sales and is crucial to sponsors trying to connect with customers using the team as a platform. Additionally, as such a popular team, the Bears want to become modern marketers and use technology to engage with its audience in new ways.