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Checkers Drive-In Restaurants, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Checkers/Rally's Drive-In Restaurants, Inc. is the largest double drive-thru, walk-up window restaurant chain in the United States. The company owns and franchises over 800 locations across the United States. Founded in 1986 in Mobile, AL, the company is now headquartered in Tampa, FL.

Main Telephone (813) 283-7000
Main Fax (813) 283-7203
Primary Address
4300 West Cypress Street
Suite 600
Tampa, FL 33607
USA

Checkers Drive-In Restaurants, Inc. Contacts

Contacts (5/14)
Name Title State
Rick S. President, Chief Executive Officer & Vice President - Board of Directors FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (813) 283-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4300 West Cypress Street
Suite 600
Tampa, FL
33607
USA

Terri S. Executive Vice President & Chief Marketing Officer FL
Adam N. Chief Administration Officer & Executive Vice President FL
Todd L. Senior Vice President & Chief Financial Officer FL
Jennifer D. Chief Development Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Checkers Drive-In Restaurants *******
Rally's Hamburger Restaurants ******

Agency Relationships


Brand Agency Service From To
******** *****-** *********** *** *****, ***. media buying & planning unknown present
******** *****-** *********** **********+**. Creative, Digital, Social 2016 present
******** *****-** *********** ******** *** media buying unknown present
*****'* ********* *********** *** *****, ***. media buying & planning unknown present
*****'* ********* *********** **********+**. Creative, Digital, Social 2016 present

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WinmoEdge

Campaign Imminent: Checkers hires Fitzgerald as lead creative, digital shop


Subject: TV, outdoor, online, digital

Company: Winmo profile), Tampa, FL-based operator of the Checkers and Rally’s hamburger drive-thru restaurants that was acquired by Sentinel Capital in 2014. Combined, Checkers and Rally’s have 507 franchise and 324 company-owned locations in 30 states and generate $800 million in annual system-wide sales.

Opportunity: Hired Atlanta-based IPG’s Mr. Bag is destined for”True Hollywood Story” stardom. 

With a new campaign on the way, now’s the time for Southeast, Mid-Atlantic and Midwest sellers to go after Checkers’ rising online and offline ad budget. The brands have grown in recent years and 55 more restaurants will open this year. As such, CMO Terri Snyder said in a statement that “we’re poised to jump to the next level,” hence the hire of a new AOR to “bring to life what consumers love about our food and our brand.”

Spot TV has historically made up almost all of Checkers’ ad budget, but look for national outlays to rise in support of Checkers’ growing footprint. Also, we hear paid digital, which has been almost non-existent in Checkers’ marketing plan, will play a bigger role this year. It appears that

Additional Insight

Media Spend: Checkers spent $12 million on advertising in 2014, down from $28 million in 2013. Both years, more than 90% of budget supported spot TV buys. Outdoor has been Checkers’ second largest ad channel, at about $1.2 million annually in 2014 and 2013, 

TV Breakdown: Last year, Checkers supported two national TV flights (March-Apr and July) with $1.6 million (see targeting right), up from $0 in 2013. according to iSpot.tv.

Winmo profile)
4300 West Cypress St.
Suite 600
Tampa, FL 33607
(813) 283-7000

Terri Snyder 
Chief Marketing Officer
Direct Dial: (813) 283-7032
snydert@checkers.com