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The Melting Pot Restaurants, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Tampa, FL, The Melting Pot Restaurants, Inc. is a chain of fondue restaurants with locations across the United States. The Melting Pot also markets branded products like salad dressing, seasoning and fondue chocolate.

Main Telephone (813) 881-0055
Main Fax (813) 889-9361
Primary Address
8810 Twins Lakes Boulevard
Tampa, FL 33614
USA

The Melting Pot Restaurants, Inc. Contacts

Contacts (5/6)
Name Title State
Mark J. Chief Concept Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (813) 881-0055
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8810 Twins Lakes Boulevard
Tampa, FL
33614
USA

Bob J. Chief Executive Officer & Chairman - Front Burner Brands FL
Maryellen T. Chief Brand Officer FL
Mike L. President, The Melting Pot FL
Dan S. Chief Business & People Development Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Melting Pot Restaurants, Inc. ******
Burger21 *
GrillSmith *

Agency Relationships


Brand Agency Service From To
******** **** ********** *** AOR - public relations 2011 present
********** **** ********** *** AOR - public relations 2014 present
*** ******* *** ***********, ***. *** ******** *'******* + ******** AOR - creative 2011 present
*** ******* *** ***********, ***. ******** ********* digital 2009 present
*** ******* *** ***********, ***. **** ********** *** AOR - public relations 2014 present

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DailyVista

Campaign Imminent: No. 104 The Melting Pot parent names PR AOR to increase brand awareness


Subject: digital, social media, print, outdoor, radio, B2B

Company: The Melting Pot, is headquartered in Tampa, Fla. The Melting Pot has 130+ locations in 35 states.

Opportunity: Five months after adding a number of people to its marketing team (more Uproar PR (Orlando) as its AOR. Uproar PR will help direct social media efforts and crisis communications for the company in order to increase brand awareness. No word yet on when the agency will begin work on this “all-inclusive” PR campaign. Be on the lookout for higher ad dollars as FBB works to raise national franchise and consumer awareness 

Front Burner Brands scored a 70 accordingly in our agency new business predictive analysis tool, placing it at No. 104 on the Vulnerable Account Index. It has jumped on and off the Top 100 since we first wrote about it five months ago.

Additional Insight

Media Spend: According to Kantar Media, The Melting Pot spent $319,000 on measured media in 2014. Most of this was allocated to out-of-home ads ($115,000), while $95,000 was dedicated to print, $49,500 to radio and $34,000 to broadcast. 

Moat reports that 96% of The Melting Pot’s 2014 standard display ads were purchased directly from the publisher. Top ad destinations included onlineathens.com, gazette.com, thestar.com and restaurant-hospitality.com. Most ads were run from May- June and in Dec.

Agency Relationships: According to The List, Red Tettemer O’Connell + Partners handles digital for The Melting Pot.

Front Burner Brands 
8810 Twin Lakes Blvd.
Tampa, FL 33614
(813) 881-0055

Maryellen Torres 
Chief Brand Strategy Officer
(813) 881-0055