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The Krystal Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Krystal Company, headquartered in Chattanooga, TN, is a quick-service restaurant chain. The company owns, operates, markets and franchises Krystal restaurants throughout the Southeast and is best known for their small, steamed hamburgers.

Main Telephone (770) 351-4500
Main Fax (423) 757-1590
Primary Address
1455 Lincoln Parkway
Suite 600
Dunwoody, GA 30346
USA

The Krystal Company Contacts

Contacts (5/8)
Name Title State
Omar J. President & Chief Executive Officer GA
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (770) 351-4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1455 Lincoln Parkway
Suite 600
Dunwoody, GA
30346
USA

Jason A. Chief Marketing Officer GA
Tom M. Chief People Officer GA
Scott G. Senior Vice President, Operations GA
Alice C. Vice President, Marketing GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Krystal Company *******

Agency Relationships


Brand Agency Service From To
*** ******* ******* *** **** ********* *** AOR - public relations 2015 present
*** ******* ******* *** ******* ***** Media Buying 2015 present
*** ******* ******* ****** ******* Creative 2016 present
*** ******* ******* ****** ******* Creative, Digital, Media Planning, Social 2012

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WinmoEdge

Q2-Q3 Media Opps: QSR Krystal moves creative, launches new campaign


Subject: TV, partnership, experiential, sponsorship, outdoor, radio, digital, social media

Company: Winmo profile) Atlanta-based privately-owned QSR known for its mini-burgers, small, square hamburger sliders. The oldest QSR in the South has 350 restaurants in 11 states, primarily the Southeast.

Opportunity: Creative AOR duties have moved to Tallahassee-based here), dropped the account earlier this year. 

Omnicom’s Bright Red\TBWA already launched its here).

NewFire Media is still on digital. We’ll keep you posted. 

Additional Insight

Media Spend: $1.2 million went to measured media last year through Q3, about even with the $2.2 million spent for all of 2014. Most of last year’s budget went to outdoor and national spot radio ads.

Digital Breakdown: During the last 12 months banners and video ads appeared on about 100 publishers (2% mobile), 59% of which were placed programmatically instead of site direct. Desktop mostly targeted local news, sports and entertainment publishers, according to Moat. Top sites included wrdw.com, local8now.com, hockeybuzz.com, boxingscene.com, eonline and fandango.com.

Competitors:  Krystal competes with other regional and national burger QSRs, but it's associated most with White Castle, another chain that specializes in sliders. However, Krystal and Wichita, Kan.-based White Castle locations rarely overlap, with the latter's stores concentrated more in the Midwest.

Winmo profile)
1455 Lincoln Parkway
Dunwoody, GA 30346 
(770) 351-4500

Jason Abelkop
Chief Marketing Officer
(770) 351-4500
jabelkop@krystalco.com

Alice Crowder
Vice President, Marketing
(770) 351-4500
acrowder@krystalco.com