KFC Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
KFC Corporation is a worldwide chicken fast-food chain, specializing in fried chicken recipes with homestyle sides. Headquartered in Louisville, KY, KFC Corporation is a division of global fast-food franchiser YUM! Brands. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. *
|Main Telephone||(502) 874-1000|
|Main Fax||(502) 874-8291|
KFC Corporation ContactsContacts (5/11)
|Roger E.||Chief Executive Officer||KY|
Sample of Associated Brands
|Kevin H.||Chief Marketing Officer||KY|
|Ryan O.||Global Chief Digital Officer||KY|
|Jason M.||President - US||KY|
|Jennelle T.||Global Chief Marketing Officer||KY|
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KFC doubles down with new creative agency
Subject: TV, Hispanic-focused media, print, digital
Opportunity: KFC is reportedly set to part ways with creative shop Wieden + Kennedy, who hopefully has a bucket of good ideas (I couldn’t resist).
Incumbent: Interpublic’s FCB, for the past 10 years. FCB also lost KFC sibling Taco Bell’s lead duties last year (however, the shop does still handle TB’s marketing-services duties).
Target Customers: Given that they just released the Double Down Hot Dog, who really knows? While KFC has made strides to bring more healthy options to its customers (grilled chicken and green beans, for example), it continues to roll-out the calorie-heavy Double Downs and Famous Bowls. It seems the chicken giant is attempting to appeal to every conceivable consumer.
Last fall, KFC released an ad campaign targeted at the Hispanic market (research here).
Competitors: Chick-fil-A (who just Zaxby’s, as well as other QSRs such as McDonald’s, Burger King and Wendy’s.
Media Spend: In 2013, KFC spent $260.8 million on measured media, according to Kantar Media. Majority of this was allocated to TV spend ($238.8 million). iSpot.tv estimates that KFC’s 2014 national TV spend was $236 million – a drop of 1.17%.
Other Agency Relationships: According to The List, KFC’s agency roster includes: Tesser (branding and design).
1900 Colonel Sanders Ln.
Louisville, KY 40213
Chief Marketing Officer (since Jan. 2014)
Director, Brand Communications – KFC
Brand Manager – KFC