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KFC Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




KFC Corporation is a worldwide chicken fast-food chain, specializing in fried chicken recipes with homestyle sides. Headquartered in Louisville, KY, KFC Corporation is a division of global fast-food franchiser YUM! Brands. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. *

Main Telephone (502) 874-1000
Main Fax (502) 874-8291
Primary Address
1900 Colonel Sanders Lane
Louisville, KY 40213
USA

KFC Corporation Contacts

Contacts (5/11)
Name Title State
Roger E. Chief Executive Officer KY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (502) 874-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1900 Colonel Sanders Lane
Louisville, KY
40213
USA

Kevin H. Chief Marketing Officer KY
Ryan O. Global Chief Digital Officer KY
Jason M. President - US KY
Jennelle T. Global Chief Marketing Officer KY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
KFC Corporation ********

Agency Relationships


Brand Agency Service From To
*** *********** ********** Creative, Multicultural unknown present
*** *********** ****** + ******* creative 2015 present
*** *********** *** Media Buying, Media Planning unknown present

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DailyVista

KFC doubles down with new creative agency


Subject: TV, Hispanic-focused media, print, digital

Company: KFC     

Opportunity: KFC is reportedly set to part ways with creative shop Wieden + Kennedy, who hopefully has a bucket of good ideas (I couldn’t resist). 

Additional Insight

Incumbent: Interpublic’s FCB, for the past 10 years. FCB also lost KFC sibling Taco Bell’s  lead duties last year (however, the shop does still handle TB’s marketing-services duties).

Target Customers: Given that they just released the Double Down Hot Dog, who really knows? While KFC has made strides to bring more healthy options to its customers (grilled chicken and green beans, for example), it continues to roll-out the calorie-heavy Double Downs and Famous Bowls. It seems the chicken giant is attempting to appeal to every conceivable consumer.

Last fall, KFC released an ad campaign targeted at the Hispanic market (research here).

Competitors:  Chick-fil-A (who just Zaxby’s, as well as other QSRs such as McDonald’s, Burger King and Wendy’s.

Media Spend: In 2013, KFC spent $260.8 million on measured media, according to Kantar Media. Majority of this was allocated to TV spend ($238.8 million). iSpot.tv estimates that KFC’s 2014 national TV spend was $236 million – a drop of 1.17%.

Other Agency Relationships: According to The List, KFC’s agency roster includes:  Tesser (branding and design).

KFC Corporation 
1900 Colonel Sanders Ln.
Louisville, KY 40213
(502) 874-1000

Kevin Hochman 
Chief Marketing Officer (since Jan. 2014)
(502) 874-1000
kevin.hochman@yum.com

David Menis
Director, Brand Communications – KFC
(502) 874-1000
david.menis@yum.com

Zachary Cooper
Brand Manager – KFC
(502) 874-1000
zachary.cooper@yum.com