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Papa John's International | Company Profile, Marketing Contacts, Media Spend, Brands




Papa John's International, headquartered in Louisville, KY, is a take-out and delivery pizza restaurant chain. The company serves customers throughout the United States, as well as the U.K., China and Canada.

Main Telephone (502) 261-4000
Main Fax (502) 261-4416
Primary Address
Post Office Box 99900
Louisville, KY 40269
USA

Papa John's International Contacts

Contacts (5/35)
Name Title State
John S. Founder, Chairman & Chief Executive Officer KY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (502) 261-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 99900
Louisville, KY
40269
USA

Lance T. Senior Vice President, Chief Financial Officer & Treasurer KY
Steve R. President & Chief Operating Officer KY
Timothy O. Senior Vice President & Chief Development Officer KY
Robert T. Senior Vice President, Marketing KY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Papa John's International ********

Agency Relationships


Brand Agency Service From To
**** ****'* ************* **** ***** AOR - creative, digital, social 2014 present
**** ****'* ************* ********* *****, ***. integrated unknown present
**** ****'* ************* **** *********** digital unknown present
**** ****'* ************* ********** AOR - media buying & planning 2015 present

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DailyVista

Q4, Q1 Opps: Papa John's CMO fails to deliver, marketing SVP promoted (Score 48)


Subject: TV, Hispanic, Spanish language media, Hispanic, digital, social media, online, sponsorship

Company: Papa John's, the world's third largest pizza chain.

Opportunity: Papa John’s announced last week that its CMO Bob Kraut is out after less than two years on the job. The announcement comes just after the pizza chain promoted Robert Thompson to SVP of marketing. In this role, Thompson will oversee all of Papa John’s global marketing.  According to a spokesman, Papa John’s will continue to maintain its current relationship with here).

Sports, Male, Millennial and  Hispanic-focused sellers should reach out to Papa John’s now as Thompson begins, especially since the NFL season just began and the company advertises heavily in Q4 and Q1 (now through March). Agency readers should also keep Papa John’s in mind. Even though the company said they will keep current marketing static, a new marketing lead could signal changes down the line. 

Additional Insight

Experience: Thompson began his career at Papa John’s 16 years ago as operations accounting manager. He most recently served as the chain’s VP of brand planning and analysis.

Sponsorships: In August, the chain announced a multi-year deal with JJ Watt, defensive end for the Houston Texans. Papa John’s is also the official pizza sponsor of the NFL and the official pizza of Super Bowl 50, which will be held in San Francisco in Feb. 2016. Given the chain’s standing deal with Peyton Manning, sports and male-focused sellers should keep Papa John;s on their radar. 

Media Spend: According to Kantar Media, Papa John’s spent $58.8 million on measured media in 2014 –  down from $135.1 million in 2013. Majority of this spend is dedicated to broadcast ads, with Hispanic media and print ads receiving most of the remainder.

iSpot reports that Papa John’s has spent $67.3 million on national TV ads so far this year – down from $79.8 million for the same period 2014. The most money has been spent to air ads on Univision, ESPN, NFL Network, FOX and Comedy Central during shows such as “NFL Football,” “SportsCenter,” “Cops,” “NFL Replay” and “Futurama.” Note that Univiison didn’t break the Top 5 of Papa John’s channel targeting last year, so Hispanic-focused sellers should reach out for dollars in Q4.

Digital Breakdown: Per Moat, the pizza chain has run 215 standard display ads on 665 publishers so far this year (47% mobile). Top ad destinations include: nba.com, chicagobears.com, baltimoreravens.com, patriots.com and nhl.com. Papa John’s placed 73% of these ads site direct for 2015, compared to 92% for the same period 2014. So while the majority of ads are still placed site direct, the company is moving toward programmatic. For Jan. to Sept. 2014, 198 creatives were run on 221 publishers (58% mobile). Top ad destinations included: chron.com, csnphilly.com, courier-journal.com, centredaily.com and washingtontimes.com.

Papa John's International
PO Box 99900
Louisville, KY 40269
(502) 261-4000

Robert Thompson 
Senior Vice President, Marketing
(502) 261-4000
robert_thompson@papajohns.com

Jim Ensign
Vice President, Global Digital Marketing
Direct Dial: (502) 261-4103
jim_ensign@papajohns.com

Bernie Fussenegger
Director, Digital Marketing
Direct Dial: (502) 261-4473
bernie_fussenegger@papajohns.com