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YUM! Brands | Company Profile, Marketing Contacts, Media Spend, Brands




YUM! Brands was formed when TRICON Global Restaurants, Inc. merged with Brann Forbes. Some of the restaurants YUM! owns, franchises, or licenses all over the world include Pizza Hut, KFC, and Taco Bell. The company is one of the largest quick-service restaurant chains in the world and is headquartered in Louisville, KY.

Main Telephone (502) 874-8300
Main Fax (502) 874-8291
Primary Address
1441 Gardiner Lane
Louisville, KY 40213
USA

YUM! Brands Contacts

Contacts (5/7)
Name Title State
Jonathan B. Senior Vice President & Chief Public Affairs Officer KY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (502) 874-8300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1441 Gardiner Lane
Louisville, KY
40213
USA

Greg C. Chairman & Chief Executive Officer KY
Anne B. Chief People Officer KY
Dvaid G. President & Chief Financial Officer KY
Laura M. Vice President, Community Relations KY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
YUM! Brands, Inc. *******
Super Chix *

Agency Relationships


Brand Agency Service From To
***! ******, ***. ****** ****, ***. creative 2003 present
***! ******, ***. ****, ***. creative 2005 present
***! ******, ***. *** Media Buying, Media Planning 2004 present
***! ******, ***. ********** digital strategy & design 2003 present
***! ******, ***. ********* creative 2007 present

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DailyVista

Yum Brands opens Vietnamese fast-casual concept


Subject: traditional, print, outdoor, experiential, social media

Company: Yum! Brands, owns, franchises and licenses  a number of restaurants worldwide, most notably Pizza Hut, KFC and Taco Bell.

Opportunity: Yum! Brands has opened another fast-casual concept in the face of declining fast-food traffic. Look for print, outdoor and social media opportunities as the new Vietnamese-concept grows and also be on the lookout for Yum! Brands to try other concepts if this turn towards fast-casual takes off for the company. 

Additional Insight

New Concept Launch: Yum! Brands is testing a new Vietnamese-inspired fast-casual concept in Dallas. Banh Shop will serve Vietnamese banh mi sandwiches and bowls, noodle salad ad sides like “Saigon ‘Street Stall’ Corn.” One location has opened in Dallas’ Park Cities neighborhood and a second location is scheduled to open at the Dall-Fort Worth International airport later in Sept.

Target Customers:   With Southwest Asian cuisine and a desire for fresh ingredients growing in popularity, the target customers are millennials.  The decline in fast-food traffic has pushed the company into trying out a number of new fast-casual chains, such as Super Chix in Arlington, Tex. Fast food traffic was flat to last year, while fast-casual concepts saw an average of 8% growth in traffic.

Competitors:  While Banh Shop will compete with other “”customizable ethnic” fast-casual chains generally, and with Chipotle’s own Vietnamese-concept,here).

Banh Shop)
1441 Gardiner Ln.
Louisville, KY 40213
(502) 874-8300

Christophe Poirer 
Vice President, Emerging Brands
(502) 874-8300
christophe.poirier@yum.com

Greg Creed 
Chief Executive Officer
(502) 874-8300
greg.creed@yum.com