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Uno Pizzeria & Grill Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Uno Restaurant Holdings Corporation is a full service casual dining pizzeria restaurant chain. The company owns and operates restaurants throughout the U.S. and there are franchises located domestically and internationally. Uno Restaurant Holdings Corporation is headquartered in West Roxbury, MA.

Main Telephone (617) 323-9200
Main Fax (617) 218-5377
Primary Address
100 Charles Park Road
West Roxbury, MA 02132
USA

Uno Pizzeria & Grill Corporation Contacts

Contacts (5/6)
Name Title State
William G. Chief Operating Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 323-9200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Charles Park Road
West Roxbury, MA
02132
USA

Louie P. President & Chief Executive Officer MA
Skip W. Chief Marketing Officer MA
Alan L. Vice President, Information Systems MA
Tom B. Vice President, Operations MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chicago Bar & Grill *****
Pizzeria Uno *
Pizzeria Uno Corporation *

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Uno fresco launched as ‘suburban' fast-casual, look for opps in NE


Subject: traditional, print, digital, social media

Company:Su Casa.

Opportunity: Has launched new concept, Uno fresco, so look for opportunities to link the new concept to Uno’s other restaurants, while maintaining its own brand identity. Those in New England with traditional, digital and social media experience should have the advantage here. 

Additional Insight

New Chain Launch: The company is entering into the “suburban fast-casual” market with Uno fresco. The restaurant currently has three locations (Stoneham and Newton, Mass. and Deer Park, N.Y.) and has plans to open seven more by the end of 2015.  The company intends to capitalize on the Uno Pizzeria & Grill brand by linking the two in name, and will keep several key connection points through design, decor and menu offerings. Also, Uno fresco’s are around 3000 to 3500 sqaure feet, as opposed to a full-service restaurant, which is usually 6000 square feet. 

According to Chris Westcott, VP of Uno Dué Go, Uno fresco will differentiate itself from Uno’s other concepts by offering the same quality in a faster environment. The order-at-the-counter concept will offer craft beer and wine in addition to the deep dish pizza, customized salads, Panini and pasta customers have come to expect from the brand. In fact, the “marketing hook” for Uno fresco is “craveable food at an affordable price,” said Westcott. 

Franchising Efforts: The company has seven new locations planned through 2015. In the long term, the company expects the brand to be a blend of company owned and franchise locations. Uno fresco will branch out into “new” territory, so as not to compete with Uno Pizzeria & Grill locations, meaning the fast-casual restaurant will likely show up in more suburban environments.

Target Customers: Target customers for Uno fresco are those in suburban areas who are looking for fast, quality food at an affordable price, namely families and working people on a lunch-break. 

Competitors: Uno fresco’s main competitors are other fast-casual concepts in the Boston area, such as here).

Media Spend: Kantar Media reports Uno’s measured media spend for 2013 at $214,425 and $262,400 for 2012.

Agency Relationships: Advertising is currently handled in-house, according to The List.

Uno Restaurant Holdings Corp. 
100 Charles Park Rd.
Boston, MA 02132
(617) 323-9200

Dee Hadley 
Chief Marketing Officer
(617) 323-9200
dee.hadley@unos.com