Uno Pizzeria & Grill Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Uno Restaurant Holdings Corporation is a full service casual dining pizzeria restaurant chain. The company owns and operates restaurants throughout the U.S. and there are franchises located domestically and internationally. Uno Restaurant Holdings Corporation is headquartered in West Roxbury, MA.
|Main Telephone||(617) 323-9200|
|Main Fax||(617) 218-5377|
Uno Pizzeria & Grill Corporation ContactsContacts (5/6)
|William G.||Chief Operating Officer||MA|
Sample of Associated Brands
|Louie P.||President & Chief Executive Officer||MA|
|Skip W.||Chief Marketing Officer||MA|
|Alan L.||Vice President, Information Systems||MA|
|Tom B.||Vice President, Operations||MA|
|Chicago Bar & Grill||*****|
|Pizzeria Uno Corporation||*|
Who is the Chief Operating Officer of Uno Pizzeria & Grill Corporation?
Who is the marketing contact for restaurants in MA
What is the email of the President & Chief Executive Officer of Uno Pizzeria & Grill Corporation?
What is direct phone of the Chief Marketing Officer of Uno Pizzeria & Grill Corporation?
Your personal LinkedIn™ network connections
Uno fresco launched as ‘suburban' fast-casual, look for opps in NE
Subject: traditional, print, digital, social media
Opportunity: Has launched new concept, Uno fresco, so look for opportunities to link the new concept to Uno’s other restaurants, while maintaining its own brand identity. Those in New England with traditional, digital and social media experience should have the advantage here.
New Chain Launch: The company is entering into the “suburban fast-casual” market with Uno fresco. The restaurant currently has three locations (Stoneham and Newton, Mass. and Deer Park, N.Y.) and has plans to open seven more by the end of 2015. The company intends to capitalize on the Uno Pizzeria & Grill brand by linking the two in name, and will keep several key connection points through design, decor and menu offerings. Also, Uno fresco’s are around 3000 to 3500 sqaure feet, as opposed to a full-service restaurant, which is usually 6000 square feet.
According to Chris Westcott, VP of Uno Dué Go, Uno fresco will differentiate itself from Uno’s other concepts by offering the same quality in a faster environment. The order-at-the-counter concept will offer craft beer and wine in addition to the deep dish pizza, customized salads, Panini and pasta customers have come to expect from the brand. In fact, the “marketing hook” for Uno fresco is “craveable food at an affordable price,” said Westcott.
Franchising Efforts: The company has seven new locations planned through 2015. In the long term, the company expects the brand to be a blend of company owned and franchise locations. Uno fresco will branch out into “new” territory, so as not to compete with Uno Pizzeria & Grill locations, meaning the fast-casual restaurant will likely show up in more suburban environments.
Target Customers: Target customers for Uno fresco are those in suburban areas who are looking for fast, quality food at an affordable price, namely families and working people on a lunch-break.
Competitors: Uno fresco’s main competitors are other fast-casual concepts in the Boston area, such as here).
Media Spend: Kantar Media reports Uno’s measured media spend for 2013 at $214,425 and $262,400 for 2012.
Agency Relationships: Advertising is currently handled in-house, according to The List.
Uno Restaurant Holdings Corp.
100 Charles Park Rd.
Boston, MA 02132
Chief Marketing Officer