Domino's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Domino's, headquartered in Ann Arbor, MI., is one of the world's leading pizza delivery companies. With global operations, the company does business in three segments: domestic stores, which are company owned and franchised, domestic distribution, which manufactures dough and distributes food and supplies to all of the company-owned stores and international, which includes franchised stores outside of the United States.
|Main Telephone||(734) 930-3030|
|Main Fax||(734) 668-4614|
Domino's, Inc. ContactsContacts (5/34)
|Patrick D.||President & Chief Executive Officer||MI|
Sample of Associated Brands
|Russell W.||President, USA||MI|
|Dennis M.||Chief Digital Officer||MI|
|Judy W.||Executive Vice President & Chief People Officer||MI|
|Kevin V.||Executive Vice President & Chief Information Officer||MI|
|******'*, ***.||*******||public relations||2004||present|
|******'*, ***.||***** ******* **************, ***.||multicultural||2005||present|
|******'*, ***.||******* ****** + *******||AOR - creative, media planning||2007||present|
|******'*, ***.||********** *********, ***.||Multicultural||2005||present|
|******'*, ***.||*** ( ******** ********** ********* )||AOR - social||unknown||present|
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Score 76: Account in Jeopardy – Domino's makes key marketing promotions
Subject: TV, digital, social media, sponsorship
Opportunity: Domino’s has made a number of shifts in its marketing department recently. Starting at the top, Joe Jordan will now be VP and CMO. Additionally, Dennis Maloney will become chief digital officer, Julia Oswald is now VP and head of strategy and insights and Debbie Sweeney will become VP of national field and Team USA marketing. While none of these people are new to the organization, a shakeup like this could mean moves (both agency and dollars) are on the horizon.
Experience: Jordan (CMO) has been with Domino’s since 2011 and has served as VP of marketing innovation and, most recently, as VP of field marketing. Before Domino’s, he held various marketing roles with Accenture, Philips, Unilever and PepsiCo. Maloney (chief digital officer) began Domino’s in 2010 as VP of multimedia marketing. He previously help marketing positions with Coca Cola and Procter & Gamble. Oswald (head of strategy and insights) joined Domino’s in 2009 and will now expand her duties to lead the strategic function for all the Domino’s USA. She previously served in strategy for PepsiCo. Sweeney (VP of national field marketing and Team USA marketing) has been with Domino’s since 1996 and most recently served as the director of national field marketing.
National TV Spend: Per iSpot, Domino’s has spent $107.3 million on national TV ads so far this year. The most money has been spent to air ads on FOX, ESPN, TNT, VH1 and Univision during programming such as “NFL Football,” “The Big Bang Theory,” “NBA Basketball,” “Love & Hip Hop” and “SportsCenter.” 2015 spend is down 18.5% from the same period last year ($131.7 million).
Digital Breakdown: According to Moat, Domino’s has run 65 standard display ads on 1,059 publishers so far this year, which is actually down from the same period 2014 (175 creatives on 3,731 publishers). However, the company is running eight video ads this year, where there were none last year. Mobile ads have stayed about the same from 2014 to 2015, with ads simply being pulled forward to April in addition to the May ads last year.
Compared to its largest national competitors, Papa John’s, Little Caesars and Pizza Hut, Domino’s digital SOV is 56.4% across all publishers and 48.9% across top 100 publishers. Top ad destinations include media, sports, portal and entertainment sites such as go.com, jayski.com, espncricinfo.com and nydailynews.com.
Agency Relationships: According to The List, MDC’s Mindshare handles media buying and planning.
30 Frank Lloyd Wright Dr.
Ann Arbor, MI 48106
Chief Marketing Officer & Vice President
Chief Digital Officer
Vice President & Head, Strategy & Insights
Vice President, National Field Marketing & Team USA Marketing