Krispy Kreme Doughnuts, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Krispy Kreme Doughnut, Inc is an international chain of doughnut stores based in Winston-Salem, NC. In addition to the doughnut shops, varieties of Krispy Kreme products are carried in many grocery stores, convenience stores, and gas stations.
|Main Telephone||(336) 725-2981|
|Main Fax||(336) 733-3794|
Krispy Kreme Doughnuts, Inc. ContactsContacts (5/15)
|Jackie W.||Chief Marketing Officer||NC|
Sample of Associated Brands
|Tony T.||President & Chief Executive Officer||NC|
|Eric M.||Vice President, Global Strategic Sourcing||NC|
|Mark L.||Vice President, Marketing, Licensing & Consumer Packaged Goods||NC|
|Alison H.||Vice President, Brand Development||NC|
|Krispy Kreme Doughnuts, Inc.||******|
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Local, Digital, Social Opps: Krispy Kreme eschews traditional marketing
Subject: outdoor, digital, print, in-store, social, mobile
Company: Krispy Kreme, international chain of doughnut stores based in Winston-Salem, NC, and owner of a red light even your mother would approve of. Krispy Kreme has around 250 locations, mainly in the Southeast and Calif.
Opportunity: During an interview with here).
New Product Launch: During Q2, KK expanded its CPG business – the licensed coffee program. This includes packaged ground coffee, ready-to-drink coffee and K-Cups (new flavors include mocha, vanilla and caramel).
Digital Breakdown: KK has run 23 standard display ads on 140 publishers since January (15% mobile), according to Moat. Forty percent of these ads were placed site direct and popular ad destinations include: wunderground.com, cookingchanneltv.com, foodnetwork.com, hickoryrecord.com and flvto.com. There are spikes around promotions and events, such as National Doughnut Day (June 5) and Talk Like a Pirate Day (Sept. 19).
Krispy Kreme Doughnuts, Inc.
370 Knollwood St.
Winston Salem, NC 27102
Chief Marketing Officer
Vice President, Brand Development