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Krispy Kreme Doughnuts, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Krispy Kreme Doughnut, Inc is an international chain of doughnut stores based in Winston-Salem, NC. In addition to the doughnut shops, varieties of Krispy Kreme products are carried in many grocery stores, convenience stores, and gas stations.

Main Telephone (336) 725-2981
Main Fax (336) 733-3794
Primary Address
Post Office Box 83
Winston-Salem, NC 27102-0083
USA

Krispy Kreme Doughnuts, Inc. Contacts

Contacts (5/19)
Name Title State
Jackie W. Chief Marketing Officer NC
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (336) 725-2981
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 83
Winston-Salem, NC
27102-0083
USA

Price C. Chief Financial Offier NC
Tony T. President & Chief Executive Officer NC
Cindy B. Senior Vice President, Store Operations - U.S. NC
Eric M. Vice President, Global Strategic Sourcing NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Krispy Kreme Doughnuts, Inc. ******

Agency Relationships


Brand Agency Service From To
****** ***** *********, ***. ********* *****, ***. Digital 2010 present
****** ***** *********, ***. *******& Creative, Digital, Media Planning 2015 present

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DailyVista

Local, Digital, Social Opps: Krispy Kreme eschews traditional marketing


Subject: outdoor, digital, print, in-store, social, mobile

Company: Krispy Kreme, international chain of doughnut stores based in Winston-Salem, NC, and owner of a red light even your mother would approve of.  Krispy Kreme has around 250 locations, mainly in the Southeast and Calif. 

Opportunity: During an interview with here).

Additional Insight

New Product Launch: During Q2, KK expanded its CPG business – the licensed coffee program. This includes packaged ground coffee, ready-to-drink coffee and K-Cups (new flavors include mocha, vanilla and caramel). 

Digital Breakdown: KK has run 23 standard display ads on 140 publishers since January (15% mobile), according to Moat. Forty percent of these ads were placed site direct and popular ad destinations include: wunderground.com, cookingchanneltv.com, foodnetwork.com, hickoryrecord.com and flvto.com. There are spikes around promotions and events, such as National Doughnut Day (June 5) and Talk Like a Pirate Day (Sept. 19).

Krispy Kreme Doughnuts, Inc. 
370 Knollwood St.
Suite 500
Winston Salem, NC 27102
(336) 725-2981

Dwayne Chambers 
Chief Marketing Officer
(336) 725-2981
dchambers@krispykreme.com

Alison Holder 
Vice President, Brand Development
(336) 725-2981
aholder@krispykreme.com