Logan's Roadhouse, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Logan's Roadhouse, Inc. is a high quality American restaurant chain. The company operates and franchises hundreds of casual dining steakhouses located throughout the U.S. Logan's Roadhouse, Inc. is headquartered in Nashville, TN. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **
|Main Telephone||(615) 885-9056|
|Main Fax||(615) 885-9058|
Logan's Roadhouse, Inc. ContactsContacts (4)
|David C.||Vice President, Finance||TN|
Sample of Associated Brands
|Johanna B.||Director, Brand & Product Marketing||TN|
|Ben B.||Director, Digital Marketing||TN|
|Yvette T.||Marketing Coordinator||TN|
|Logan's Roadhouse, Inc.||*******|
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Campaign Imminent: No. 86 Logan's Roadhouse selects BSSP as AOR
Subject: digital, omnichannel, social media, traditional
Company: Logan's Roadhouse, the casual-dining steakhouse chain headquartered in Nashville, Tenn. Logan's Roadhouse has 250+ locations in 23 states.
Opportunity: Named here). For H1 2015, spend is already at $1.2 million, which should continue to rise as BSSP develops marketing campaigns for the chain. Therefore, with a new campaign on the way, sellers should look to secure traditional and digital revenue.
Media Spend: According to Kantar Media, Logan’s spent $3.4 million on measured media last year – down from $16.1 million in 2013. For H1 2015, spend is already at $1.2 million. Most of 2015′s spend has been allocated to spot TV (86.3%), with the remainder going to OOH (12.01%), print (0.7%) and digital display (0.02%).
Digital Breakdown: Moat reports that Logan’s has run eight display ads on 1,185 publishers since January (2% mobile). Top ad destinations include newegg.com, fandango.com, parents.com, thekrazycouponlady.com and pogo.com. For the same period 2014, three ads were run on wsaz.com (100% mobile). Note that Logan’s did a complete 180 on site direct ad placement – 2014 saw 100% of display ads placed site direct while <1% of 2015′s ad were placed this way.
3011 Armory Dr.
Nashville, TN 37204
Len Van Popering
Chief Marketing Officer
Digital Marketing Manager (since Sept. 2015)