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Logan's Roadhouse, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Logan's Roadhouse, Inc. is a high quality American restaurant chain. The company operates and franchises hundreds of casual dining steakhouses located throughout the U.S. Logan's Roadhouse, Inc. is headquartered in Nashville, TN. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **

Main Telephone (615) 885-9056
Main Fax (615) 885-9058
Primary Address
3011 Armory Drive
Suite 300
Nashville, TN 37204
USA

Logan's Roadhouse, Inc. Contacts

Contacts (4)
Name Title State
David C. Vice President, Finance TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (615) 885-9056
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3011 Armory Drive
Suite 300
Nashville, TN
37204
USA

Johanna B. Director, Brand & Product Marketing TN
Ben B. Director, Digital Marketing TN
Yvette T. Marketing Coordinator TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Logan's Roadhouse, Inc. *******

Agency Relationships


Brand Agency Service From To
*****'* *********, ***. *** ************ public relations 2008 present
*****'* *********, ***. **** AOR - creative, media planning, social 2015 present

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DailyVista

Campaign Imminent: No. 86 Logan's Roadhouse selects BSSP as AOR


Subject: digital, omnichannel, social media, traditional

Company: Logan's Roadhouse, the casual-dining steakhouse chain headquartered in Nashville, Tenn. Logan's Roadhouse has 250+ locations in 23 states.

Opportunity: Named here).  For H1 2015, spend is already at $1.2 million, which should continue to rise as BSSP develops marketing campaigns for the chain. Therefore, with a new campaign on the way, sellers should look to secure traditional and digital revenue.

Additional Insight

Incumbent: Omnicom’s  

Media Spend: According to Kantar Media, Logan’s spent $3.4 million on measured media last year – down from $16.1 million in 2013. For H1 2015, spend is already at $1.2 million. Most of 2015′s spend has been allocated to spot TV (86.3%), with the remainder going to OOH (12.01%), print (0.7%) and digital display (0.02%).

Digital Breakdown: Moat reports that Logan’s has run eight display ads on 1,185 publishers since January (2% mobile). Top ad destinations include newegg.com, fandango.com, parents.com, thekrazycouponlady.com and pogo.com. For the same period 2014, three ads were run on wsaz.com (100% mobile).  Note that Logan’s did a complete 180 on site direct ad placement – 2014 saw 100% of display ads placed site direct while <1% of 2015′s ad were placed this way.

Logan's Roadhouse 
3011 Armory Dr.
Suite 300
Nashville, TN 37204
(615) 885-9056

Len Van Popering 
Chief Marketing Officer
(615) 885-9056
lenv@logansroadhouse.com

Paul Nicholson 
Digital Marketing Manager (since Sept. 2015)
(615) 885-9056
pauln@logansroadhouse.com