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Brinker International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Brinker International, Inc., headquartered in Dallas, TX, owns, operates, develops and franchises restaurant concepts. These include Chili's Grill & Bar, Romano's Macaroni Grill,and Maggiano's Little Italy restaurant brands. In addition to the company-developed restaurants, it continues expansion by growing its number of franchised restaurants in the U.S. and internationally.

Main Telephone (972) 980-9917
Main Fax (972) 770-9593
Primary Address
6820 LBJ Freeway
Dallas, TX 75240-6515
USA

Brinker International, Inc. Contacts

Contacts (5/17)
Name Title State
Krista G. Chief Marketing Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 980-9917
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6820 LBJ Freeway
Dallas, TX
75240-6515
USA

David D. Senior Vice President & Chief Information Officer TX
Wyman R. Chief Executive Officer & President, Brinker International & President, Chili's Grill & Bar TX
Roger T. Executive Vice President, Chief Administrative Officer, General Counsel & Secretary TX
Kelli V. President TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chili's Grill & Bar *********
Maggiano's Little Italy ******
Brinker International, Inc. ******

Agency Relationships


Brand Agency Service From To
******* *************, ***. ***** *** AOR - digital 2008 present
******* *************, ***. **** ******** Creative, Digital, Media Buying, Media Planning 2007 present
*****'* ***** & *** **** ******** Media Buying, Media Planning 2007 present
*****'* ***** & *** ****, *** Digital 2016 present

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DailyVista

Chili’s plans nationwide tabletop media rollout, higher digital spending




By Erik McNeal

Staff Writer
Let’s take a look at Chili’s new business opportunities across traditional and new media.

Opportunities

Tabletop is the Future: Chili’s plans to roll out tabletop tablets to all 823 U.S. company-owned stores by the middle of 2014, which will allow guests to order, play games and pay at the table.
The implementation of tabletop media forecasts three potential opportunities:

- Enhancement of Chili’s marketing with added visual and digital elements. Marketers should look to bring mobile and digital initiatives into the restaurant experience.

- Provides guests with entertainment, which can bring families back for the experience. Mobile
fresher ingredients, so it makes sense to market “fresh” and appeal to them technology.

Primary Challenges

Competitors Also Have Tabletop Media: DineEquity’s Applebee also is on top of customers demand for in-restaurant digital interaction. They made a Fast Casual Encroachment: Chili’s restaurant “re-imaging,” fresh menu addition and tabletop adoption, is in response to what makes fast casual concepts so popular with milennials. Marketers should consider emphasizing Chili’s digital and menu enhancements to help bring millennials back.

Final Word

Digital interfaces could play a role in casual dining making a comeback this year as the restaurant wars become more than offering just a good meal. The mobile-minded marketer will find access to an embedded tech-hungry and fresh food-craving audience as it considers approaching Brinker. Can either company’s tablets go the distance, and say, get millennials to sync up their smartphones and tablets on their platforms this year?



Brinker International Inc. 
6820 LBJ Freeway 
Dallas, TX 7524 
(972) 980-9917 
  
Wyman Roberts 
President & Chief Executive Officer 
(972) 980-9917 
christopher.kopenec@brinker.com