Brinker International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Brinker International, Inc., headquartered in Dallas, TX, owns, operates, develops and franchises restaurant concepts. These include Chili's Grill & Bar, Romano's Macaroni Grill,and Maggiano's Little Italy restaurant brands. In addition to the company-developed restaurants, it continues expansion by growing its number of franchised restaurants in the U.S. and internationally.
|Main Telephone||(972) 980-9917|
|Main Fax||(972) 770-9593|
Brinker International, Inc. ContactsContacts (5/17)
|Krista G.||Chief Marketing Officer||TX|
Sample of Associated Brands
|David D.||Senior Vice President & Chief Information Officer||TX|
|Wyman R.||Chief Executive Officer & President, Brinker International & President, Chili's Grill & Bar||TX|
|Roger T.||Executive Vice President, Chief Administrative Officer, General Counsel & Secretary||TX|
|Chili's Grill & Bar||*********|
|Maggiano's Little Italy||******|
|Brinker International, Inc.||******|
|******* *************, ***.||***** ***||AOR - digital||2008||present|
|******* *************, ***.||**** ********||Creative, Digital, Media Buying, Media Planning||2007||present|
|*****'* ***** & ***||**** ********||Media Buying, Media Planning||2007||present|
|*****'* ***** & ***||****, ***||Digital||2016||present|
Who is the Chief Marketing Officer of Brinker International, Inc.?
Who is the marketing contact for restaurants in TX
What is the email of the Senior Vice President & Chief Information Officer of Brinker International, Inc.?
What is direct phone of the Chief Executive Officer & President, Brinker International & President, Chili's Grill & Bar of Brinker International, Inc.?
Who is the AOR - digital agency of Brinker International, Inc.?
Your personal LinkedIn™ network connections
Chili’s plans nationwide tabletop media rollout, higher digital spending
By Erik McNeal
Let’s take a look at Chili’s new business opportunities across traditional and new media.
Tabletop is the Future: Chili’s plans to roll out tabletop tablets to all 823 U.S. company-owned stores by the middle of 2014, which will allow guests to order, play games and pay at the table.
The implementation of tabletop media forecasts three potential opportunities:
- Enhancement of Chili’s marketing with added visual and digital elements. Marketers should look to bring mobile and digital initiatives into the restaurant experience.
- Provides guests with entertainment, which can bring families back for the experience. Mobile fresher ingredients, so it makes sense to market “fresh” and appeal to them technology.
Competitors Also Have Tabletop Media: DineEquity’s Applebee also is on top of customers demand for in-restaurant digital interaction. They made a Fast Casual Encroachment: Chili’s restaurant “re-imaging,” fresh menu addition and tabletop adoption, is in response to what makes fast casual concepts so popular with milennials. Marketers should consider emphasizing Chili’s digital and menu enhancements to help bring millennials back.
Digital interfaces could play a role in casual dining making a comeback this year as the restaurant wars become more than offering just a good meal. The mobile-minded marketer will find access to an embedded tech-hungry and fresh food-craving audience as it considers approaching Brinker. Can either company’s tablets go the distance, and say, get millennials to sync up their smartphones and tablets on their platforms this year?
Brinker International Inc.
6820 LBJ Freeway
Dallas, TX 7524
President & Chief Executive Officer