Dave & Buster's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Dallas, TX, Dave & Buster's, Inc. owns and operates 50 food and entertainment complexes in the US and Canada. The adult entertainment centers feature video games, motion simulators, and games of skill in which players can win coupons redeemable for merchandise.
|Main Telephone||(214) 357-9588|
|Main Fax||(214) 357-0917|
Dave & Buster's, Inc. ContactsContacts (5/10)
|Steve K.||Chief Executive Officer||TX|
Sample of Associated Brands
|Brian J.||Senior Vice President & Chief Financial Officer||TX|
|Margo M.||Senior Vice President, Human Resources & Training||TX|
|Mike P.||Senior Vice President, Purchasing & International Operations||TX|
|April S.||Vice President, Marketing||TX|
|Dave & Buster's, Inc.||********|
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Kid Media Opps: Dave & Buster's changes media mix to target younger guests
Subject: TV, radio, local marketing, events, social media, digital, in-store, loyalty, sponsorship, cause marketing
Update (6/9): Something to think about for H2 and next spring – D&B’s changed up its media mix in Q1 ended May 3 to better engage kids. Specifically, ads ran on Cartoon Network to drive traffic during spring break, said CEO Steve King during the Q1 earnings call.
From March 1 to May 3, top viewed kid programs among boys 5-14 and male teens. Furthermore, D&B has discussed running ads on Nickelodeon, as well. This year, ads have appeared on Nick@Nite during programming such as “George Lopez,” “The Fresh Prince of Bel-Air” and “Friends,” but not during kids programming. Therefore, if you’re at Nickelodeon, you should be able to expand this account. Overall, kid focused sellers should pitch D&B for spring break, summer and other school break periods.
This is a much younger demo than D&B typically goes after. As we’ve reported previously (more below), ads typically skew towards parents and millennial men and women. For example, during the same period, shows like “Family Guy,” Ridiculousness,” “Bob’s Burgers,” “Teen Mom” “SportsCenter” and “South Park” received the majority of D&B’s national TV budget, according to iSpot.
Below originally published 4/10
Opportunity: Planning a new flight of ads in late May around its summer games promotion. Therefore, look to secure last minute parent and kid focused ad dollars for Q2 and Q3. Lead with local and regional advertising and event strategies that allow D&B to capitalize on its higher digital (research four new exclusive games: “Floppy Tickets,” “Kung Fu Panda” ”Fishbowl Frenzy” and “Star Wars Battle Pod.”
Last year, D&B only ran standard display with 30 publishers (13% mobile), 96% of which were purchased direct from publishers as opposed to ad exchanges or networks, according to Moat. Display was largely run on local news sites, sports sites and mom focused better living/parenting sites.
Target Customer: Balanced mix of male and female adults, primarily between the ages of 21 and 39, as well as families and teenagers. The average household income of D&B's customers is about $80,000, according to the company.
Expansion: Currently, D&B operates 72 stores, but King believes the company has the potential to grow the North American footprint to over 200 stores. D&B opened eight new locations in 2014, and is committed to opening seven to eight new units in 2015, with five already under construction. Also, D&B plans to open the first international location in 2016.
Dave & Buster's Entertainment Inc.
2481 Manana Dr.
Dallas, TX 75220
Chief Marketing Officer
Vice President, Marketing
(214) 357-9588 (Assistant: Tina Lister)