Dave & Buster's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Dallas, TX, Dave & Buster's, Inc. owns and operates 50 food and entertainment complexes in the US and Canada. The adult entertainment centers feature video games, motion simulators, and games of skill in which players can win coupons redeemable for merchandise.
|Main Telephone||(214) 357-9588|
|Main Fax||(214) 357-0917|
Dave & Buster's, Inc. ContactsContacts (5/10)
|Steve K.||Chief Executive Officer||TX|
Sample of Associated Brands
|Brian J.||Senior Vice President & Chief Financial Officer||TX|
|Margo M.||Senior Vice President, Human Resources & Training||TX|
|Mike P.||Senior Vice President, Purchasing & International Operations||TX|
|April S.||Vice President, Marketing||TX|
|Dave & Buster's, Inc.||********|
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H2 Media Opps: Dave & Buster's continues targeting kids after hiring new TV media AOR
Subject: TV, digital, video, mobile, sponsorship
Company: Winmo profile), Dallas-based operator of 84 food and entertainment complexes in the US and Canada. It operates in about 26 states, mainly the Northeast, Southeast and Mid-Atlantic.
Opportunity: D&B’s focus is still on reaching its core audience, young adults ages 21-39. As such, media strategy includes national cable ads during shows such as “South Park” and D&B Sports ads during March Madness and ESPN’s “Mike & Mike.”
However, reaching kids has been of greater focus since last year (research here). In fact, the number of TV weeks directed toward kids, including ads on Cartoon Network and Nickelodeon, went up five weeks during Q1 ended May 1. This is double the amount of weeks compared to a year earlier, said Dolf Berle, president and COO, during the Q1 earnings call.
Kid -focused ads are still a “relatively small portion” of D&B’s budget, Berle clarified, but it certainly opens up revenue for kids- and mom-focused publishers. It makes sense to me. D&B is a daytime watering hole for friends (particularly millennial moms) stuck all day with their kids during the summer. Why do you think Chuck E Cheese started offering more booze?
Therefore, sellers should focus immediately on mass millennial and kid-focused dollars that still may be available. Also, lay the groundwork for fall sports ads that should start running once college and NFL football starts.
Publicis’s Southwest Media Group still handles digital media, but it’s not much besides SEM and local new store opening ads.
Media Spend: D&B has spent about $30 million annually on advertising since 2013, according to SEC filings. Almost all of this budget supports cable TV ads. The remainder mostly goes to national TV, Kantar Media reports.
National TV Breakdown: $25.4 million has gone to national TV ads during the past 12 months (see targeting right), up from $17.9 million during the same period a year earlier, according to iSpot.tv.
Digital Breakdown: During the past 12 months, D&B’s relatively tiny display presence has mostly targeted sports and local news publishers. Top 100 sites targeted have included: bizjournals.com, espn.com, time.com and nbcsports.com, according to Moat.
Desktop banners placed 50/50 site direct and programmatically comprise most of this activity. Keep in mind though that mobile activity, while still small, started rising in February.
Since June 2015, one video ad has appeared on 17 publishers, all of which ran during Aug-Sept.
2481 Manana Dr.
Dallas, TX 75220
Chief Marketing Officer