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TGI Friday's | Company Profile, Marketing Contacts, Media Spend, Brands




TGI Friday's is a casual dining restaurant headquartered in Texas. TGI Friday's was founded in 1965.

Main Telephone (972) 662-5400
Main Fax (972) 662-5505
Primary Address
19111 North Dallas Parkway
Suite 165
Dallas, TX 75287
USA

TGI Friday's Contacts

Contacts (5/13)
Name Title State
Robert P. President & Chief Executive Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 662-5400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 19111 North Dallas Parkway
Suite 165
Dallas, TX
75287
USA

Quinton C. Vice President, Strategic Communication & External Affairs TX
Cindy S. Vice President, Marketing Activation TX
Matthew D. Vice President, Concept Development TX
Mitch M. Senior Director, International Consumer Insights TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Friday's American Bar *
Friday's Front Row Sports Grill *
TGI Friday's ********

Agency Relationships


Brand Agency Service From To
*** ******'* *** ******** *****, ***. creative 2011 2016
*** ******'* ********* media buying & planning 2013 present
*** ******'* **** ******** Creative, Social 2015 present
*** ******'* *** ( ******** ********** ********* ) 2015 present
*** ******'* **********, ***. Public Relations 2016 present

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DailyVista

Digital Opps: TGI Fridays selects two agencies to assist with digital marketing efforts


Subject: digital, email, mobile, loyalty, consumer engagement

Company: Carlson Restaurants Worldwide.

Opportunity: The casual dining chain has named two agencies to manage digital marketing efforts – Meredith Xcelerated Marketing (MXM).  CNMO Brian Gies said that with these new partnerships, Fridays aim is “to continue to refine our targeting while developing and delivering content consumers want, when and where they want it.” Therefore, expect digital and social direct response allocations to rise as Fridays works to engage Millennial diners, who continue to shun casual dining chains for fast casual eateries and local fare. Target demos should include younger suburban families for lunch/dinner outings and casual date nights. 

Additional Insight

Scope of Work: Made Movement (Boulder, Colo.) is Fridays’ new digital, creative and technology AOR and will handle all digital content and infrastructure, as well as manage all Fridays’ social channels.

MXM (New York) is Fridays’ consumer engagement AOR and will handle all email and mobile communications for Fridays’ customer loyalty program,  

Competitors:  Includes Applebee’s, Chili’s, Olive Garden, Red Robin, Buffalo Wild Wings, Red Lobster, Ruby Tuesday, Texas Roadhouse and Longhorn Steakhouse

Media Spend: According to iSpot.tv, TGI Fridays spent $102.6 million on national TV ads in 2014 – a 103% increase from 2013′s spend ($50.5 million). While we don’t have digital spend numbers readily available, expect the casual dining chain to increase digital spend in 2015, due to its agency hires and what seems to be an overall marketing spend hike.

Other Agency Relationships: According to The List, WOO’s Mindshare handles media buying and planning for TGI Friday’s.

TGI Fridays 
4201 Marsh Ln.
Carrollton, TX
(972) 662-5400

Brian Gies 
Senior Vice President & Chief Marketing Officer
(972) 662-5400
bgies@fridays.com

Matthew Durbin 
Vice Presdient, Marketing, Brand Strategy & Menu Innovation
(972) 662-5400
mdurbin@fridays.com

Shannon Gewinner 
Vice President, Brand Marketing
(972) 662-5400
sgewinner@fridays.com

Michelle Malish 
Senior Director, Loyalty & Relationship Marketing
(972) 662-5400
mmalish@fridays.com