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Pizza Hut, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Pizza Hut, headquartered in Dallas, TX and a subsidiary of Yum! Brands, is one of the wold's largest pizza restaurant chains. The company owns, operates and franchises restaurants, delivery-carry out units and kiosks in the United States and abroad. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (972) 338-7700
Main Fax (972) 338-7726
Primary Address
7100 Corporate Drive
Plano, TX 75024
USA

Pizza Hut, Inc. Contacts

Contacts (5/19)
Name Title State
Jeff F. Chief Concept & Brand Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 338-7700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7100 Corporate Drive
Plano, TX
75024
USA

Baron C. Global Chief Digital Officer TX
David T. Chief Brand Officer - Yum! Brands TX
Regina B. Chief Brand Officer - Latin America & Caribbean TX
Juan Carlos H. Chief Marketing Officer - Latin America & Caribbean TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Pizza Hut, Inc. ********
WingStreet *******
Tuscani Pasta *

Agency Relationships


Brand Agency Service From To
***** ***, ***. ********** creative projects 2003 present
***** ***, ***. ****** multicultural 2004 present
***** ***, ***. **** *** Media Buying, Media Planning 2011 present
***** ***, ***. *** social 2014 present
***** ***, ***. **** *** media buying & planning unknown present

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Who is the Chief Concept & Brand Officer of Pizza Hut, Inc.?

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Who is the creative projects agency of Pizza Hut, Inc.?

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WinmoEdge

TV, Digital Opps: Pizza Hut delivers Droga5 a slice of its creative duties, naming new AOR


Subject: TV, digital, print, radio, OOH

Company: Yum! Brands with 6400 US locations.  

Opportunity: After a creative review began back in March, it looks like No. 37 in the  picked up a new CMO only a few months ago. 

Like we anticipated for the second half of this year, look for a new campaign to launch in the next few months. Sellers, continue reaching out to pick up any available ad dollars, while planning is likely underway. Keep in mind that the largest portion of the pizza chain’s media spend in 2015 went towards broadcast, so look for dollars tied to cable, network, spot and Spanish Language TV, specifically. However, with a pretty big ad budget, look for dollars available in digital as well, since it also takes up a sizable portion of spending. 

Additional Insight

Media Spend: According to Kantar Media, Pizza Hut contributed most of its media spend in 2015 towards broadcast and digital. The rest of the spending was divided among print, radio and out of home (OOH). All of the print spending went towards newspaper ads, while national spot radio took up all radio spending, and outdoor was the big spender for OOH. 

TV Breakdown: Since January, the pizza chain has spent $70.7 million on national TV ads, which is a big jump from the $48 million in spent during the same period last year,

Digital Breakdown: According to Moat, so far this year, Pizza Hut has run 196 standard display, 59 high impact and 22 video ads on 2,889 publishers (<1% mobile). Top ad destinations included cbssports.com, go.com, brandeating.com, yahoo.com, weather.com, cbslocal.com, cwtv.com and timesunion.com. Of the display ads, 8% were placed site direct versus programmatic. 

In comparison, for all of 2015, the chain ran 329 standard display, 243 high impact and 45 video ads on 6530 publishers (23% mobile). Of those, 19% were placed site direct. 

Winmo)
7100 Corporate Drive
Plano, TX 75024
(972) 338-7700

David Timm
Chief Marketing Officer
(972) 338-7700
david.timm@yum.com

Jared Drinkwater
Vice President of National Marketing
(972) 338-7695
jared.drinkwater@pizzahut.com