Pizza Hut, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Pizza Hut, headquartered in Dallas, TX and a subsidiary of Yum! Brands, is one of the wold's largest pizza restaurant chains. The company owns, operates and franchises restaurants, delivery-carry out units and kiosks in the United States and abroad. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(972) 338-7700|
|Main Fax||(972) 338-7726|
Pizza Hut, Inc. ContactsContacts (5/18)
|Jeff F.||Chief Concept & Brand Officer, Pizza Hut Division||TX|
Sample of Associated Brands
|Baron C.||Global Chief Digital Officer||TX|
|David T.||Chief Marketing Officer||TX|
|Juan Carlos H.||Chief Marketing Officer, Latin America & Caribbean Pizza Hut||TX|
|Tracy S.||Chief Transformation & People Officer - Yum Brands||TX|
|Pizza Hut, Inc.||********|
|***** ***, ***.||**********||creative projects||2003||present|
|***** ***, ***.||**||Digital||2016||present|
|***** ***, ***.||******||Creative||2016||present|
|***** ***, ***.||**********||creative||unknown||present|
|***** ***, ***.||**** ***||media buying & planning||unknown||present|
Who is the Chief Concept & Brand Officer, Pizza Hut Division of Pizza Hut, Inc.?
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In Review: No. 37 Pizza Hut's creative review includes incumbent
Subject: traditional, digital, mobile, social media, loyalty programs
Company: Yum! Brands with 6400 US locations.
Update (3/25): Pizza Hut, No. 37 in the Deutsch LA, which won back lead creative duties in summer 2014. We’re unclear how far long the review is and who is involved, but it’s certainly worth reaching out see if there’s time to get on the longlist.
Sellers – with a new campaign likely on the way for the second half of the year, make sure you’re top of mind with decision makers in-house and at Publicis's Optimedia, media AOR since 2011, according to The List.
As we’ve reported (more below) Pizza Hut recently promoted a new CMO and has had no issue with shuffling agencies in recent years. Deutsch won the business back without a review. Before that, Dentsu Aegis’s Mcgarrybowen succeeded Martin Agency, which had the account for less than a year, according to The List. Furthermore, besides a new CMO, Pizza Hut is also vulnerable because rival Domino's continues to dominate after undergoing its own digital driven brand transformation a few years back.
Below originally published 1/4
After the promotion of a new CMO (more below), Pizza Hut, No. 36 in the here). Therefore, agencies with deep experience in the restaurant space should be all over this.
IPG's Deutsch LA was just appointed creative AOR in summer 2014 but Pizza Hut has had no issue with shuffling agencies in recent years. Deutsch won the business without a review. Before that, Mcgarrybowen succeeded Martin Agency, which had the account for less than a year, according to The List. Furthermore, besides a new CMO, Pizza Hut is also vulnerable because rival Domino's continues to dominate after undergoing its own digital driven brand transformation a few years back.
Below originally published 11/23
Opportunity: Has named David Timm as US CMO. Timm most recently served as head of UK marketing for Pizza Hut sibling KFC. He is replacing Carrie Walsh, who left Pizza Hut in September to lead marketing for Susan G. Koman (more here).
Last year, Pizza Hut named IPG's time, love and tenderness. Pitches should include high ROI digital and messaging ideas that will reach a younger audience and bring customers back to the brand. Recent efforts have focused on the value of the company's offerings and on improving e-Commerce efforts and the digital customer experience.
Media Spend: Kantar Media reports that Pizza Hut spent $153.4 million on measured media in 2104 – 24.4% of parent Yum Brands overall spend. The overwhelming majority of this was allocate to TV ads – network TV (42%) and cable TV (42.5%). Most of the remainder went to digital ads (5.7%).
According to iSpot, Pizza Hut has spent $125.7 million on national TV ads in 2015 – see chart for channel/show targeting. 2015 spend is up $25.2 million from the same period 2014, although channel/show targeting has remained largely the same.
Compared to competitors Domino's, Little Caesar's, Papa John's, Papa Murphy's and Cici's Pizza, Pizza Hut's national TV SOV for 2015 is 22.6%, placing it at No. 3 (behind Domino's and Little Caesars).
Digital Breakdown: According to Moat Pizza Hut has run 265 display ads on 5,650 publishers so far this year (26% mobile). Top ad destinations include: go.com, aetv.com, studentprintz.com, foodnetwork.com and history.com. Pizza Hut has also run 233 high impact ads (Fox Sports, ESPN and Cooking Channel are among the platforms) and 40 video ads this year.
Compared to its competitors, Pizza Hut's digital SOV is 61.5%, making it No. 1 across all publishers.
For the same period 2014, Pizza Hut ran 313 creatives on 3,728 publishers. The company ran 163 high impact ads and no video ads in 2014.
Agency Relationships: Pizza Hut hired MRY for digital and social media support not long after Walsh was appointed CMO in Jan. 2014. Also, TracyLocke works on various projects for the company, including its current spot with Michael Bolton.
7100 Corporate Dr.
Plano, TX 75024
Chief Marketing Officer – US
Vice President, National Marketing
Global Chief Digital Officer