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Pizza Hut, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Pizza Hut, headquartered in Dallas, TX and a subsidiary of Yum! Brands, is one of the wold's largest pizza restaurant chains. The company owns, operates and franchises restaurants, delivery-carry out units and kiosks in the United States and abroad. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (972) 338-7700
Main Fax (972) 338-7726
Primary Address
7100 Corporate Drive
Plano, TX 75024

Pizza Hut, Inc. Contacts

Contacts (5/18)
Name Title State
Jeff F. Chief Concept & Brand Officer, Pizza Hut Division TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (972) 338-7700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7100 Corporate Drive
Plano, TX

Baron C. Global Chief Digital Officer TX
David T. Chief Marketing Officer TX
Juan Carlos H. Chief Marketing Officer, Latin America & Caribbean Pizza Hut TX
Tracy S. Chief Transformation & People Officer - Yum Brands TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Pizza Hut, Inc. ********
WingStreet *******
Tuscani Pasta *

Agency Relationships

Brand Agency Service From To
***** ***, ***. ********** creative projects 2003 present
***** ***, ***. ** Digital 2016 present
***** ***, ***. ****** Creative 2016 present
***** ***, ***. ********** creative unknown present
***** ***, ***. ********* media buying & planning unknown present

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In Review?: No. 36 Pizza Hut seeks creative ideas

Subject: traditional, digital, mobile, social media, loyalty programs

Company: Yum! Brands with 6400 US locations.   

Update (1/4): After the promotion of a new CMO (more below), Pizza Hut, No. 36 in the here). Therefore, agencies with deep experience in the restaurant space should be all over this. 

IPG's Deutsch LA was just appointed creative AOR in summer 2014 but Pizza Hut has had no issue with shuffling agencies in recent years. Deutsch won the business without a review. Before that, Mcgarrybowen succeeded Martin Agency, which had the account for less than a year, according to The List. Furthermore, besides a new CMO, Pizza Hut is also vulnerable because rival Domino’s continues to dominate after undergoing its own digital driven brand transformation a few years back. 

Below originally published 11/23

Opportunity: Has named David Timm as US CMO. Timm most recently served as head of UK marketing for Pizza Hut sibling KFC. He is replacing Carrie Walsh, who left Pizza Hut in September to lead marketing for Susan G. Koman (more 

Last year, Pizza Hut named IPG's time, love and tenderness. Pitches should include high ROI digital and messaging ideas that will reach a younger audience and bring customers back to the brand. Recent efforts have focused on the value of the company's offerings and on improving e-Commerce efforts and the digital customer experience.

Additional Information

New Product Launch: We're a fat crowd that enjoys shame creations, but even Americans have a line in the sand. It turns out that line is recently released hot dog crusted pizza (read one review 

Media Spend: Kantar Media reports that Pizza Hut spent $153.4 million on measured media in 2104 – 24.4% of parent Yum Brands overall spend. The overwhelming majority of this was allocate to TV ads – network TV (42%) and cable TV (42.5%). Most of the remainder went to digital ads (5.7%). 

According to iSpot, Pizza Hut has spent $125.7 million on national TV ads in 2015 – see chart for channel/show targeting. 2015 spend is up $25.2 million from the same period 2014, although channel/show targeting has remained largely the same. 

Compared to competitors Domino's, Little Caesar's, Papa John's, Papa Murphy's and Cici's Pizza, Pizza Hut's national TV SOV for 2015 is 22.6%, placing it at No. 3 (behind Domino's and Little Caesars).

Digital Breakdown: According to Moat Pizza Hut has run 265 display ads on 5,650 publishers so far this year (26% mobile). Top ad destinations include:,,, and Pizza Hut has also run 233 high impact ads (Fox Sports, ESPN and Cooking Channel are among the platforms) and 40 video ads this year.

Compared to its competitors, Pizza Hut's digital SOV is 61.5%, making it No. 1 across all publishers. 

For the same period 2014, Pizza Hut ran 313 creatives on 3,728 publishers. The company ran 163 high impact ads and no video ads in 2014. 

Agency Relationships: Pizza Hut hired MRY for digital and social media support not long after Walsh was appointed CMO in Jan. 2014. Also, TracyLocke works on various projects for the company, including its current spot with Michael Bolton. 

7100 Corporate Dr.
Plano, TX 75024
(972) 338-7700

David Timm 
Chief Marketing Officer – US
(972) 338-7700

Jared Drinkwater 
Vice President, National Marketing
(972) 338-7700

Baron Concors 
Global Chief Digital Officer
(972) 338-7700