Tillamook County Creamery Association | Company Profile, Marketing Contacts, Media Spend, Brands
Tillamook County Creamery Association, located in Tillamook, OR, is a farmer-owned dairy cooperative. Tillamook County Creamery Association sells premium cheese, ice cream, butter, sour cream, ice cream and yogurt.
|Main Telephone||(503) 842-4481|
|Main Fax||(503) 842-6039|
Tillamook County Creamery Association ContactsContacts (5/9)
|Patrick C.||Chief Executive Officer||OR|
Sample of Associated Brands
|Joe P.||Vice President, Branded Categories||OR|
|John R.||Vice President, Marketing||OR|
|Stephanie M.||Advertising Lead||OR|
|Whitney K.||Public Relations & Events Lead||OR|
|Tillamook County Creamery Association||******|
Who is the Chief Executive Officer of Tillamook County Creamery Association?
Who is the marketing contact for Food in OR
What is the email of the Vice President, Branded Categories of Tillamook County Creamery Association?
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Rumor Confirmed, Q2-Q3 Media Opps: Tillamook moves media planning, buying
Subject: TV, outdoor, magazines, digital, online, video, social media
Company: Winmo profile) dairy co-op based in Tillamook County, Ore known for its namesake cheese
Opportunity: Looks like our October rumor was right (research Crossmedia, LA picked up media planning and buying duties from Horizon, which had the account since 2010, according to The List. Planning should be underway since Q2 and Q3 are historically Tillamook’s top buying periods, so start making client and agency side introductions now.
Tillamook spends $3-$4 million annually on advertising, according to Kantar Media, but look for upcoming campaigns from newish creative AOR MDC's here) to capitalize on the surging popularity of higher quality foods, including dairy.
An edge should go to sellers targeting millennial women, particularly moms. Note that last year desktop targeted local news sites, while video centered more on news and food publishers.
Media Spend: Tillamook spent $2.5 million on advertising through the first three quarters of 2015, putting it on pace to match the $3.5 million spent in all of 2014, Kantar Media reports. TV buys received the majority of support. Remaining budget went mostly to magazine and outdoor ads.
Digital Breakdown: Last year, 26 standard ads, nine high impact ads and 14 video ads ran on almost 170 publishers (2% mobile), 96% of which was placed site direct versus programmatically. Almost all desktop activity was between April and October, matching Tillamook’s national TV presence. Local news sites like lamag.com, boiseweekly.com and phoenixnewtimes.com were targeted the most, according to Moat.
Video ran mostly between July-Oct. and skewed more to entertainment and food publishers. Top targeted sites included hulu.com, amazingribs.com, yugioh.com and tv.com.
4185 Highway 101 North
Tillamook, OR 97141
Senior Director, Marketing
Media Planner – Crossmedia