Tillamook County Creamery Association | Company Profile, Marketing Contacts, Media Spend, Brands
Tillamook County Creamery Association, located in Tillamook, OR, is a farmer-owned dairy cooperative. Tillamook County Creamery Association sells premium cheese, ice cream, butter, sour cream, ice cream and yogurt.
|Main Telephone||(503) 842-4481|
|Main Fax||(503) 842-6039|
Tillamook County Creamery Association ContactsContacts (5/8)
|Patrick C.||Chief Executive Officer||OR|
Sample of Associated Brands
|Joe P.||Vice President, Branded Categories||OR|
|John R.||Vice President, Marketing||OR|
|Stephanie M.||Advertising Lead||OR|
|Kathy H.||Brand Packaging Manager||OR|
|Tillamook County Creamery Association||******|
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TV, Digital Opps: Tillamook launches new TV ads amid larger marketing investments
Subject: TV, print, digital, online, social media, outdoor
Company: Winmo profile) dairy co-op based in Tillamook County, OR, known for its namesake cheese
Opportunity: This has been a busy couple of months for Tillamook. After 72andSunny to continue creating highly supported campaigns around Tillamook’s cheese, yogurt and ice cream offerings.
Therefore, look for a jump in national and spot TV, as well as digital, which is already higher this year than it was for all of last year. Additionally, print will likely also continue running, although activity is declining as more budget shifts to digital. Keep mind mind that Q2 and Q3 are historically Tillamook’s top buying periods, so now’s the time to secure last minute traditional and digital ad dollars.
Family focused sellers, particularly those with high mom engagement rates, will likely have an advantage here. Soda Pop Public Relations is still on PR, according to The List.
Media Spend: According to Kantar Media, Tillamook spent $3.1 million in measured media in 2015, up $1.4 million from the year before. Most of that spend was allocated towards spot TV, about 60% of it, while the rest was divided between print, digital and OOH.
TV Breakdown: So far this year, Tillamook has spent $1.3 million on national TV ads, a huge jump from the $477,026 spent during the same period last year and almost more than the $1.8 million total for all of 2015,
Digital Breakdown: According to Moat, since January, one video, five high impact and 27 standard display ads have run on 206 publishers (<1% mobile). Top ad destinations have included takepart.com, food52.com, tastingtable.com, flickr.com, foodnetwork.com, drphil.com and cnn.com. 27% were placed site direct versus programmatic.
In comparison, for all of 2015, the company ran nine high impact, 14 video and 26 standard display ads on 93 publishers (2% mobile), with 96% placed site direct.
4185 Highway 101 North
Tillamook, OR 97141
Vice President, Marketing
Integrated Marketing Manager