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Tillamook County Creamery Association | Company Profile, Marketing Contacts, Media Spend, Brands




Tillamook County Creamery Association, located in Tillamook, OR, is a farmer-owned dairy cooperative. Tillamook County Creamery Association sells premium cheese, ice cream, butter, sour cream, ice cream and yogurt.

Main Telephone (503) 842-4481
Main Fax (503) 842-6039
Primary Address
4185 Highway 101 North
Tillamook, OR 97141
USA

Tillamook County Creamery Association Contacts

Contacts (5/7)
Name Title State
Patrick C. Chief Executive Officer OR
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (503) 842-4481
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4185 Highway 101 North
Tillamook, OR
97141
USA

John R. Senior Director, Marketing OR
Whitney K. Public Relations & Events Lead OR
Kathy H. Brand Packaging Manager OR
Sibel C. Category Manager - Ice Cream OR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tillamook County Creamery Association *******

Agency Relationships


Brand Agency Service From To
********* ****** ******** *********** ********** creative 2014 present
********* ****** ******** *********** ********** media planning 2015 present
********* ****** ******** *********** **** *** ****** ********* *** Public Relations 2015 present

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Who is the Chief Executive Officer of Tillamook County Creamery Association?

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DailyVista

Rumor Confirmed, Q2-Q3 Media Opps: Tillamook moves media planning, buying


Subject: TV, outdoor, magazines, digital, online, video, social media

Company: Winmo profile) dairy co-op based in Tillamook County, Ore known for its namesake cheese

Opportunity: Looks like our October rumor was right (research Crossmedia, LA picked up media planning and buying duties from Horizon, which had the account since 2010, according to The List. Planning should be underway since Q2 and Q3 are historically Tillamook’s top buying periods, so start making client and agency side introductions now.

Tillamook spends $3-$4 million annually on advertising, according to Kantar Media, but look for upcoming campaigns from newish creative AOR MDC's here) to capitalize on the surging popularity of higher quality foods, including dairy. 

An edge should go to sellers targeting millennial women, particularly moms. Note that last year desktop targeted local news sites, while video centered more on news and food publishers. 

Additional Insight

Media Spend: Tillamook spent $2.5 million on advertising through the first three quarters of 2015, putting it on pace to match the $3.5 million spent in all of 2014, Kantar Media reports. TV buys received the majority of support. Remaining budget went mostly to magazine and outdoor ads.

TV Breakdown: $1.8 million went to national TV ads last year (see targeting breakdown right), up from $0 in 2014, according to -Oct.

Digital Breakdown: Last year, 26 standard ads, nine high impact ads and 14 video ads ran on almost 170 publishers (2% mobile), 96% of which was placed site direct versus programmatically. Almost all desktop activity was between April and October, matching Tillamook’s national TV presence. Local news sites like lamag.com, boiseweekly.com and phoenixnewtimes.com were targeted the most, according to Moat.

Video ran mostly between July-Oct. and skewed more to entertainment and food publishers. Top targeted sites included hulu.com, amazingribs.com, yugioh.com and tv.com.

Winmo profile)
4185 Highway 101 North
Tillamook, OR 97141 
(503) 842-4481

John Russell
Senior Director, Marketing
(503) 842-4481
jrussell@tillamook.com

Katie Weltner
Marketing Coordinator
(503) 842-4481
kweltner@tillamook.com

Caleb Moore
Media Planner – Crossmedia 
(310) 853-1080
caleb.moore@xmedia.com