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Kohler | Company Profile, Marketing Contacts, Media Spend, Brands




Founded in 1873, Kohler Company manufactures kitchen and bath products, cabinetry, tile and interior accessories, power generation systems and engines. The company also has a hand in the resort and real estate business, and is home to international resort and golf destinations. Headquarters are located in Kohler, WI.

Main Telephone (920) 457-4441
Main Fax (920) 457-1271
Primary Address
444 Highland Drive
Kohler, WI 53044
USA

Kohler Contacts

Contacts (5/45)
Name Title State
David K. President & Chief Operating Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (920) 457-4441
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 444 Highland Drive
Kohler, WI
53044
USA

Davor G. Chief Information Officer & Vice President, Sustainability WI
Herbert K. Chairman & Chief Executive Officer WI
Larry B. President - Power Systems WI
Elizabeth B. Senior Vice President, Global Brand Management WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ann Sacks *******
Baker *******
Blackwolf Run *
Inn on Woodlake *
Kallista ******

Agency Relationships


Brand Agency Service From To
*** ***** *** ******* AOR - creative 2014 present
***** ******* Public Relations 2015 present
***** *** ******* AOR - creative 2014 present
***** *** ******* Media Buying, Media Planning unknown present
********* *** *** ******* AOR - creative 2014 present

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DailyVista

Kohler Co. names PR AOR for brand communication efforts


Subject: TV, digital, social media, PR 

Company: Kohler Co.,  the Kohler, Wis.-based manufacturer of kitchen and bath products, cabinetry, tile and interior accessories.

Opportunity: Kohler has tapped Ketchum as its PR AOR. In this role, Ketchum will support all four of Kohler’s business units: Kitchen & Bath fixtures; Interiors; Power; and Hospitality. This support will come in the form of strategic counsel on corporate and consumer brand communication efforts, including thought leadership, sustainability and social media. 

Additional Insight

Media Spend: Kantar Media reports that Kohler spent $31.6 million on measured media in 2014. About half was allocated to broadcast ads. According to iSpot, Kohler has spent $12.6 million on national braodcast ads so far this year. Top ad dollars were spent to air ads on CBS, AMC, HGTV, TNT and History Channel during shows such as “Battle Creek,” “The Good Wife,” “The Walking Dead,” “Madam Secretary” and “SportsCenter.” This is down from the same period 2014, when Kohler spent $19.6 million in H1.

Digital Breakdown: Per Moat, Kohler has run 60 standard display ads on 588 publishers so far this year (6% mobile). Top ad destinations include wired.com, houzz.com, newyorker.com and familyhandyman.com. The same period 2014 saw Kohler run 85 creatives on only 276 publishers. 

Agency Relationships: According to The List, Organic handles digital for Kohler.

Kohler Co. 
444 Highland Dr.
Kohler, WI 53044
(920) 457-4441

Elizabeth Brady 
Senior Vice President, Global Brand Management
(920) 457-4441
elizabeth.brady@kohler.com