Kohler | Company Profile, Marketing Contacts, Media Spend, Brands
Founded in 1873, Kohler Company manufactures kitchen and bath products, cabinetry, tile and interior accessories, power generation systems and engines. The company also has a hand in the resort and real estate business, and is home to international resort and golf destinations. Headquarters are located in Kohler, WI.
|Main Telephone||(920) 457-4441|
|Main Fax||(920) 457-1271|
Kohler ContactsContacts (5/45)
|David K.||President & Chief Operating Officer||WI|
Sample of Associated Brands
|Davor G.||Chief Information Officer & Vice President, Sustainability||WI|
|Herbert K.||Chairman & Chief Executive Officer||WI|
|Larry B.||President - Power Systems||WI|
|Elizabeth B.||Senior Vice President, Global Brand Management||WI|
|Inn on Woodlake||*|
Who is the President & Chief Operating Officer of Kohler?
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What is the email of the Chief Information Officer & Vice President, Sustainability of Kohler?
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Who is the AOR - creative agency of Kohler?
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Kohler Co. names PR AOR for brand communication efforts
Subject: TV, digital, social media, PR
Company: Kohler Co., the Kohler, Wis.-based manufacturer of kitchen and bath products, cabinetry, tile and interior accessories.
Opportunity: Kohler has tapped Ketchum as its PR AOR. In this role, Ketchum will support all four of Kohler’s business units: Kitchen & Bath fixtures; Interiors; Power; and Hospitality. This support will come in the form of strategic counsel on corporate and consumer brand communication efforts, including thought leadership, sustainability and social media.
Media Spend: Kantar Media reports that Kohler spent $31.6 million on measured media in 2014. About half was allocated to broadcast ads. According to iSpot, Kohler has spent $12.6 million on national braodcast ads so far this year. Top ad dollars were spent to air ads on CBS, AMC, HGTV, TNT and History Channel during shows such as “Battle Creek,” “The Good Wife,” “The Walking Dead,” “Madam Secretary” and “SportsCenter.” This is down from the same period 2014, when Kohler spent $19.6 million in H1.
Digital Breakdown: Per Moat, Kohler has run 60 standard display ads on 588 publishers so far this year (6% mobile). Top ad destinations include wired.com, houzz.com, newyorker.com and familyhandyman.com. The same period 2014 saw Kohler run 85 creatives on only 276 publishers.
Agency Relationships: According to The List, Organic handles digital for Kohler.
444 Highland Dr.
Kohler, WI 53044
Senior Vice President, Global Brand Management