Williams-Sonoma, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Williams-Sonoma, headquartered in San Francisco, CA., is an American consumer retail company that manufactures and markets kitchenwares, furniture and linens, and other home furnishings and gift items. The company's brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, and PB Teen.
|Main Telephone||(415) 421-7900|
|Main Fax||(415) 439-8261|
Williams-Sonoma, Inc. ContactsContacts (5/35)
|Laura A.||President, Chief Executive Officer & Director||CA|
Sample of Associated Brands
|Felix C.||Chief Marketing Officer & Executive Vice President||CA|
|John S.||Chief Digital & Technology Officer||CA|
|Julie W.||Chief Financial Officer & Executive Vice President||CA|
|Sandra S.||President & General Manager - Pottery Barn||CA|
|Pottery Barn Bed + Bath||*|
|Pottery Barn Kids||*******|
Who is the President, Chief Executive Officer & Director of Williams-Sonoma, Inc.?
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What is the email of the Chief Marketing Officer & Executive Vice President of Williams-Sonoma, Inc.?
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Campaign Imminent: Williams-Sonoma's West Elm names 1st creative agency to raise brand profile
Subject: social media, digital, non-traditional
Brand: West Elm, the Brooklyn-based design and furniture retailer that is Williams-Sonoma’s fastest growing brand
Opportunity: West Elm has named Droga5 as its first creative agency. here).
Marketing Strategy: In the Q4 earnings call, WS CEO Laura Abler said West Elm will have new marketing initiatives, new test models for conversion and acquisition and will remain highly-focused on the mobile customer experience. West Elm Workspace will offer office systems, private office products, lounge seating and accessories and is intended to fill an “identified need” in the market in 2015.
Media Spend: According to Kantar Media, WS spent $4.8 million on measured media for West Elm, which was a 96.01% increase over 2013. $4.75 million (98.98%) was allocated to digital ads. Moat reports that only 87% of West Elm’s standard display ads last year were purchased by ad networks or exchanges instead of directly from the publisher.
Agency Relationships: According to The List, media is handled in-house.
45 Main St.
Brooklyn, NY 11201
Senior Vice President & Creative Director – West Elm
Chief Marketing Officer & Executive Vice President
(415) 421-7900 ext. 3984 (San Francisco)