Ethan Allen Interiors, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Ethan Allen Interiors, Inc., headquartered in Danbury, CT., is a designer, manufacturer, and retailer of furniture, upholstery items, and other home furnishings and accessories. The company operates stores and manufacturing plants throughout the United States and Canada.
|Main Telephone||(203) 743-8000|
|Main Fax||(203) 743-8298|
Ethan Allen Interiors, Inc. ContactsContacts (5/14)
|Farooq K.||Chairman, President & Chief Executive Officer||CT|
Sample of Associated Brands
|Corey W.||Executive Vice President, Administration & Chief Financial Officer||CT|
|Daniel G.||Senior Vice President, Business Development||CT|
|Ann Z.||Vice President, Real Estate||CT|
|Craig S.||Vice President, Product Development - Case Goods & Upholstery||CT|
|Ethan Allen Interiors, Inc.||********|
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Q4-Q1 Opps: Ethan Allen to make direct mail, digital centerpiece of marketing
Subject: Digital, magazine, newspaper, TV, online
Company: Ethan Allen (EA), Danbury, Conn.-based furniture chain with about 300 stores (design centers and studios) in the US
Opportunity: During the Q2 earnings call, CEO Farooq Kathwari said the company’s focus would continue to be “very strong” in direct mail, with this channel expanding starting in September. In addition to more direct mail investments, Kathwari also noted that digital advertising is becoming more important, warranting further investment. While the company will continue with “some” of its print advertising and invest in “very focused” national TV advertising, direct mail and digital will be the centerpiece of marketing for fiscal 2016 (which begins this month). Specifically, Kathwari said marketing would likely start “towards the end of fall and also by January” Therefore, reach out now to secure direct and digital dollars, as well as possible TV and print dollars. According to The List, Interpublic’s Grey is creative AOR.
Media Spend: According to Kantar Media, EA spent $12.3 million on measured media in 2014 – down 6.3% from 2013. Most of this went to broadcast ($5.8 million) and print ($5.3 million), while the remainder was allocated to digital ($1.01 million) and OOH ($200,000).
ISpot.tv reports that EA has spent $1.04 million on national TV ads so far this year – down from $4.4 million from the same period 2014. The most money has been spent to air ads on HGTV, ABC, CBS and Bravo during shows such as “House Hunters,” “How to Get Away With Murder,” “Love It or List It,” “Property Brothers” and “House Hunters International.”
For estimated TV spend, EA ranks No. 10, lagging behind its competitors for 2015.
Digital Breakdown: Per Moat, EA has run 24 standard display ads on 19 publishers so far this year (5% mobile). Top ad destinations include qgrz.com, chron.com, tampabay.com, glamour.com and architecturaldigest.com. This is an increase in activity over the same period in 2014, when only 10 creatives were run on three publishers (hgtv.com, qgrz.com and tampabay.com).
Ethan Allen Interiors Inc.
Ethan Allen Dr.
Danbury, CT 06811
Chairman, President & Chief Executive Officer
Vice President & Chief Brand Officer