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Ethan Allen Interiors, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Ethan Allen Interiors, Inc., headquartered in Danbury, CT., is a designer, manufacturer, and retailer of furniture, upholstery items, and other home furnishings and accessories. The company operates stores and manufacturing plants throughout the United States and Canada.

Main Telephone (203) 743-8000
Main Fax (203) 743-8298
Primary Address
Post Office Box 1966
Danbury, CT 06813-1966
USA

Ethan Allen Interiors, Inc. Contacts

Contacts (5/14)
Name Title State
Farooq K. Chairman, President & Chief Executive Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 743-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1966
Danbury, CT
06813-1966
USA

Corey W. Executive Vice President, Administration & Chief Financial Officer CT
Daniel G. Senior Vice President, Business Development CT
Ann Z. Vice President, Real Estate CT
Craig S. Vice President, Product Development - Case Goods & Upholstery CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ethan Allen Interiors, Inc. ********

Agency Relationships


Brand Agency Service From To
***** ***** *********, ***. **** ***** AOR - creative 1991 present
***** ***** *********, ***. *** ********* media buying & planning 2012 present

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DailyVista

Spring, Fall Media Opps: Ethan Allen continues ‘aggressive' marketing ahead of launches


Subject: Digital, magazine, newspaper, TV, online, social media

Company: Winmo), Danbury, Conn.-based furniture chain with about 300 stores (design centers and studios) in the US 

Opportunity: In the Q2 earnings call, Farooq Kathwar, chairman president and CEO, announced a number of consumer marketing initiatives for FY 2016. He stated that phase four of the company’s “transition” – the Brooklyn, Santa Monica and Buckhead furniture – are set to be introduced at EA’s retail conference in February. Following that debut, sellers should look for consumer marketing support to begin in spring 2016 and last throughout the summer.

Additionally, EA is developing a line of Disney-inspired products for the home. The target audience for the new line will be children and younger consumers (and their millennial parents). Consumer marketing behind the line is expected this fall. 

Kathwar also reiterated the importance of direct mail marketing (read more about direct mail initiatives here). He added that EA has continued “aggressive marketing” in not only direct mail, but national TV, print and social media, as well. When pressed about spend levels, Kathwar conceded that he expects there will be an increase in advertising in H2 fiscal 2016 and heading into fiscal 2017 (which begins in July). Sellers will continue to see direct mail, particularly printed catalogs, to play an important role in EA’s marketing; however, the retailer has begun to supplement this material with digital mediums and “email blasts.” 

Note that Chief Brand Officer Dave Moore left last year after two years on the job. We’ll keep you posted when we track down his replacement. For now, it appears that company veteran Bridget DePasquale, VP of marketing services, is the top marketing decision maker.

Additional Information

New Initiative Launches: Expected to go live on Feb. 1 is the new specialty online store shopmyexchange.com. The site is a partnership with the Army & Air Force Exchange Service and is aimed at ensuring active and retied soldiers, airmen and their families have access to US goods and services, wherever they serve or live. 

March will also see the launch of a custom quick ship upholstery initiative. Kathwar stated that EA sees this initiative as a good opportunity to expand dales and reach more customers. 

Media Spend: According to Kantar Media, EA spent $11.8 million on measured media in 2014 and $7.1 million through Q3 2015. Given the company’s reliance on print catalogs and direct mail, it should come as no shock that print received the most spend through Q3 2015 – $5.1 million. EA also spent $1.5 million on broadcast ads and $371,000 on display ads. 

TV Breakdown: Spot reports that EA spent $1.4 million on national TV ads in 2015 – down from $3.2 million in 2014. See charts for 2015 channel/show targeting. 

Digital Breakdown: Per Moat, EA ran 290 display ads on 1,795 publishers in 2015 (30% mobile). Top ad destinations included: hgtv.com, chron.com, recordonline.com, culturemap.com and architecturaldigest.com (65% placed site direct). EA also ran 31 high impact ads and three video ads last year. 

Winmo)
Ethan Allen Dr.
Danbury, CT 06811
(203) 743-8000

Farooq Kathwari
Chairman, President & Chief Executive Officer
(203) 743-8000
fkathwari@ethanalleninc.com

Bridget DePasquale
Vice President, Marketing Services
(203) 743-8000
bdepasquale@ethanalleninc.com