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Rooms To Go, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Rooms To Go, Inc., headquartered in Seffner, FL, markets furniture and accessories to consumers with an emphasis on buying discounted, full room options. The company operates approximately 100 stores in Florida, Georgia, South Carolina, North Carolina, Tennessee, and Texas.

Main Telephone (813) 623-5400
Main Fax (813) 620-1717
Primary Address
11540 Highway 92, East
Seffner, FL 33584-7346
USA

Rooms To Go, Inc. Contacts

Contacts (5/24)
Name Title State
Jeff S. Chief Executive Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (813) 623-5400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11540 Highway 92, East
Seffner, FL
33584-7346
USA

Russ R. Chief Information Officer FL
Jamie S. Chief Financial Officer FL
Gary C. Senior Vice President FL
Jeffrey F. Senior Vice President, Real Estate GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Rooms To Go, Inc. *********

Agency Relationships


Brand Agency Service From To
***** ** **, ***. ******** ***** ***** creative unknown present
***** ** **, ***. *** ********** ******* creative, digital unknown present
***** ** **, ***. ***, ***. creative 2016 present
***** ** **, ***. ******* *** digital 2016 present

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Who is the Chief Executive Officer of Rooms To Go, Inc.?

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Who is the creative agency of Rooms To Go, Inc.?

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DailyVista

Rumor: Rooms to Go reviews media account?


Subject: TV, digital, social media, newspaper, online advertising, Hispanic media

Company: Furniture Today.

OpportunityWe hear RTG is nearing the end of a media review that incumbent WPP’s Mindshare, handling the account from Atlanta and New York, declined to participate in. Only Atlanta agencies appeared to be RFP’d, so look for the business to come out of the ATL moving forward. We’ll keep you posted on new developments.

RTG spends about $189-200 million on measured media annually, skewing towards Q4/Q1 So, look to secure offline and digital direct response dollars for the holidays and New Year, along with traditional retail holidays (company anniversary, Memorial Day, Fourth of July, etc…)  Kantar Media data shows that much of RTG’s newspaper and radio ad dollars have been re-allocated towards search since 2013. Meanwhile, spot TV continues to make up over $100 million of a yearly spending.

Additional Insight

Media Spend: RTG spent $184 million on measured media last year, even with spending in 2013 but down from $101 million in 2012, according to Kantar Media. Spot TV made up about 57% of ad spending last year, followed by print at 38%. However, print did make up 41% and 42% of spending in 2013 and 2012, respectively, Kantar reports.

Display Targeting: In Q1, RTG ran standard display ads with 2,925 publishers, only 2% of which were purchased directly, according to Moat. Domains reporting the most RTG impression activity include nytimes.com, eonline.com, nationalgeographic.com, msnbc.com, livestream.com, imvu.com, mtv.com, foxnews.com, cbs.com and weather.com.

Rooms To Go
11540 Highway 92, East
Seffner, FL 33584
(813) 623-5400

Rob Crigler
Vice President, Digital Marketing
(678) 475-0499
rcrigler@roomstogo.com