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Rooms To Go, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Rooms To Go, Inc., headquartered in Seffner, FL, markets furniture and accessories to consumers with an emphasis on buying discounted, full room options. The company operates approximately 100 stores in Florida, Georgia, South Carolina, North Carolina, Tennessee, and Texas.

Main Telephone (813) 623-5400
Main Fax (813) 620-1717
Primary Address
11540 Highway 92, East
Seffner, FL 33584-7346

Rooms To Go, Inc. Contacts

Contacts (5/24)
Name Title State
Jeff S. Chief Executive Officer FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (813) 623-5400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11540 Highway 92, East
Seffner, FL

Russ R. Chief Information Officer FL
Jamie S. Chief Financial Officer FL
Gary C. Senior Vice President FL
Jeffrey F. Senior Vice President, Real Estate GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Rooms To Go, Inc. *********

Agency Relationships

Brand Agency Service From To
***** ** **, ***. ******** ***** ***** creative unknown present
***** ** **, ***. *** ********** ******* creative, digital unknown present
***** ** **, ***. ***, ***. creative 2016 present
***** ** **, ***. ******* *** digital 2016 present

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TV, Print Opps: Rooms to Go moves media to VML

Subject: TV, digital, social media, newspaper, online advertising, Hispanic media

Company: Furniture Today.

OpportunityLooks like our rumor that Rooms to Go was reviewing media was right (research Mindshare.

RTG spends about $180 million on measured media annually, skewing towards Q4/Q1, according to Kantar Media. So, look to secure offline and digital direct response dollars for the holidays and New Year, along with traditional retail holidays (company anniversary, Memorial Day, Fourth of July, etc.) Spot TV continues to make up over $100 million of a yearly spending, followed by newspapers at about $70 million.

Additional Insight

Media Spend: RTG spent $137 million on measured media through the first three quarters of 2015, according to Kantar Media. Annual spending for 2014 and 2013 was about $180 million, with a 60/40 spot TV to print split. Note

Digital Breakdown: RTG’s display presence skyrocketed last year, according to Moat. For the year, 1,343 standard ads and three high impact ads ran  on almost 6,500 publishers (2% mobile), 99% of which were placed programmatically versus site direct. This was much higher than 2014, when only about 115 total ads appeared on 615 sites (1% mobile), 99% programmatic. 

Last year, ads mostly targeted local news sites but entertainment and technology publishers were part of the mix too. Top sites included,,,,,, and 

Winmo profile)
11540 Highway 92, East
Seffner, FL 33584
(813) 623-5400

Rob Crigler
Vice President, Digital Marketing
(678) 475-0499

Katie Croteau
Manager, Digital Marketing
(813) 623-5400

Sarah Darling
Channel Director, Media – VML
(816) 283-0700