Rooms To Go, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Rooms To Go, Inc., headquartered in Seffner, FL, markets furniture and accessories to consumers with an emphasis on buying discounted, full room options. The company operates approximately 100 stores in Florida, Georgia, South Carolina, North Carolina, Tennessee, and Texas.
|Main Telephone||(813) 623-5400|
|Main Fax||(813) 620-1717|
Rooms To Go, Inc. ContactsContacts (5/24)
|Jeff S.||Chief Executive Officer||FL|
Sample of Associated Brands
|Russ R.||Chief Information Officer||FL|
|Jamie S.||Chief Financial Officer||FL|
|Gary C.||Senior Vice President||FL|
|Jeffrey F.||Senior Vice President, Real Estate||GA|
|Rooms To Go, Inc.||*********|
Who is the Chief Executive Officer of Rooms To Go, Inc.?
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What is the email of the Chief Information Officer of Rooms To Go, Inc.?
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TV, Print Opps: Rooms to Go moves media to VML
Subject: TV, digital, social media, newspaper, online advertising, Hispanic media
Company: Furniture Today.
Opportunity: Looks like our rumor that Rooms to Go was reviewing media was right (research Mindshare.
RTG spends about $180 million on measured media annually, skewing towards Q4/Q1, according to Kantar Media. So, look to secure offline and digital direct response dollars for the holidays and New Year, along with traditional retail holidays (company anniversary, Memorial Day, Fourth of July, etc.) Spot TV continues to make up over $100 million of a yearly spending, followed by newspapers at about $70 million.
Media Spend: RTG spent $137 million on measured media through the first three quarters of 2015, according to Kantar Media. Annual spending for 2014 and 2013 was about $180 million, with a 60/40 spot TV to print split. Note
Digital Breakdown: RTG’s display presence skyrocketed last year, according to Moat. For the year, 1,343 standard ads and three high impact ads ran on almost 6,500 publishers (2% mobile), 99% of which were placed programmatically versus site direct. This was much higher than 2014, when only about 115 total ads appeared on 615 sites (1% mobile), 99% programmatic.
Last year, ads mostly targeted local news sites but entertainment and technology publishers were part of the mix too. Top sites included foxnews.com, wunderground.com, weather.com, maxpreps.com, eonline.com, nytimes.com, nbctimes.com and nbcsports.com.
11540 Highway 92, East
Seffner, FL 33584
Vice President, Digital Marketing
Manager, Digital Marketing
Channel Director, Media – VML