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Havertys Furniture Company | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Atlanta, GA, Havertys Furniture Company is a home furnishings retailer offering merchandise through their website, catalogs and showrooms. Originally founded in 1885, Haverty Furniture Company sells sofas, beds, rugs and tables as well as accent pieces.

Main Telephone (404) 443-2900
Main Fax (404) 443-4180
Primary Address
780 Johnson Ferry Road
Suite 800
Atlanta, GA 30342

Havertys Furniture Company Contacts

Contacts (5/19)
Name Title State
Clarence S. President, Chief Executive Officer & Chairman GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (404) 443-2900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 780 Johnson Ferry Road
Suite 800
Atlanta, GA

Dennis F. Chief Financial Officer & Executive Vice President GA
Allan D. Senior Vice President & Chief People Officer GA
Ed C. Chief Information Officer & Executive Vice President, Distribution GA
Jim A. Business Partner, Human Resources GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Havertys Furniture Company ********

Agency Relationships

Brand Agency Service From To
******** ********* ******* *********-**** ***********, ***. AOR - creative, digital, media buying & planning, social 2011 present

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Account in Jeopardy Update: Havertys to invest heavily in mobile, digital in 2015

Update (12/18): During the Q3 2014 earnings call, CEO Clarence Smith said that the company is continuing to invest  in enhancing its website and mobile access. It is also exploring new digital tools to utilize in stores. According to Smith, in 2015, Havertys will be investing a larger portion of its marketing budget to mobile development and website enhancements; keep in mind that the company’s internet sales are growing at a higher rate than overall store sales and over 80% of its customers use Havertys’ website to research and manage their sales and delivery process.

Havertys is currently executing an “aggressive” store opening a relocation program, which should include Western expansion. Recently, Havertys also opened its new Atlanta Buckhead Style Studio, featuring more contemporary and urban scale products. This studio will place an emphasis on special order and custom choice. 

Bernstein-Rein Advertising, Inc. has been Havertys AOR since 2006, but we’re hearing rumors that the agency no longer handles digital work for the furniture company. We haven’t been able to confirm this, but wanted to keep you in the loop.

Company: Havertys Furniture Company, a home furnishing retailer with 118 showrooms, selling mid-to-upper priced housewares across 16 states in the Southeast and Midwest.

Opportunity: Kathy Daly-Jennings joined the company as its new senior vice president of marketing. She succeeds Thomas Curran, who will retire from the position at the end of June after 32 years with Havertys. The company also plans expanding its digital efforts to maintain relevancy. An “Account in Jeopardy” brand is one step below an “Review Imminent” account, but the signs for an agency shift six-to-nine months out are here. As the saying goes, where's there's smoke, there's fire.

Additional Info

Key to Know: Daly-Jennings' was previously a head of industry, retail vertical for Google, where she helped brick-and-mortar retailers thrive in the digital environment. She is expected to help ramp up Havertys' digital marketing and direct-to-consumer initiatives so reach out now. 

Havertys is already in the midst of a tech-focused repositioning program to reach today's customer, which includes higher social media and online ad investments and an enhanced in-store and mobile digital experience. For example, later this year, Havertys will launch a 3D room planner and a fabric mapping program online and on iPad for associates and customers. 

Competition: Keep in mind that La-Z-Boy recentlyexpanding its digital/omnichannel approach to engage millennials in new  ways.

Media Spending and Agency Relationship:  Last year, Haverty's increased ad and marketing spending $1.2 million year-over-year to about $43 million, according to the company. Measured media spending rose last year to $23.8 million from 2012′s $18.2 million, according to Kantar Media. Spot TV ad buying (the dominant channel, with $21.8 million last year), online display, and paid search all  increased year-over-year.

The company has increased ad spending each year since 2011 and appears to be on the track to do so again in 2014. For the first quarter ended March 31, ad spend was up $600,000 .

Bernstein-Rein Advertising, Inc. has been Havertys' AOR since 2011, according to The List.

Havertys Furniture Company
780 Johnson Ferry Road 
Suite 800
Atlanta, GA 30342
(404) 443-2900

Clarence Smith
President & Chief Executive Officer
(404) 386-2846

Kathy Daly-Jennings
Senior Vice President, Marketing
(404) 443-2900

Dorlinda Rowe
Director, Media – TV, Radio, & Interactive
(404) 443-4343