Serta International | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Hoffman Estates, IL, Serta International is a mattress manufacturer and retailer. Distributed internationally, Serta's brands include the Serta Perfect Sleeper, Serta Perfect Day and Vera Wang by Serta.
|Main Telephone||(847) 645-0200|
Serta International ContactsContacts (5/9)
|Andrew G.||Senior Vice President, Marketing||IL|
Sample of Associated Brands
|Bob M.||Vice President, Licensing||IL|
|Mike D.||Regional Vice President, Retail Sales||IL|
|Onney C.||Vice President, Brand Management||IL|
|Maureen C.||Senior Director, Key Customer & Shopper Marketing||IL|
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New Biz Brief: Serta names new prez
Company: Serta International, a mattress manufacturer and retailer headquartered in Hoffman Estate, Illinois.
Opportunity: Hired new CEO to fill the gap left when the former chief executive stepped down last October.
Experience: Serta Simmons Bedding has named Michael Traub as president of its Serta business. Traub has 20 years of experience in high-end durable consumer goods and home appliances, having lead such brands as Bosch, Thermador and Gaggenau. Traub, who is replacing Bob Sherman who stepped down last October, will officially begin on September 2, but will attend the Las Vegas Market next week to meet dealers. Traub wiil report to Gary Fazio, Serta Simmons Bedding’s CEO.
Agency Relationships: According to The List, Initiative is in charge of media buying and planning.
2600 Forbes Ave.
Hoffman Estates, IL 60192
Senior Vice President, Marketing