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Serta International | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Hoffman Estates, IL, Serta International is a mattress manufacturer and retailer. Distributed internationally, Serta's brands include the Serta Perfect Sleeper, Serta Perfect Day and Vera Wang by Serta.

Main Telephone (847) 645-0200
Main Fax
Primary Address
2600 Forbes Avenue
Hoffman Estates, IL 60192

Serta International Contacts

Contacts (5/9)
Name Title State
Andrew G. Senior Vice President, Marketing IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (847) 645-0200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2600 Forbes Avenue
Hoffman Estates, IL

Bob M. Vice President, Licensing IL
Mike D. Regional Vice President, Retail Sales IL
Onney C. Vice President, Brand Management IL
Maureen C. Senior Director, Key Customer & Shopper Marketing IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Serta International ******

Agency Relationships

Brand Agency Service From To
***** ************* ***** ******** creative 2000 present
***** ************* ********** media buying & planning 2013 present
***** ************* ******* AOR - public relations unknown present

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New Biz Brief: Serta names new prez

Subject: traditional 

Company: Serta International, a mattress manufacturer and retailer headquartered in Hoffman Estate, Illinois.   

Opportunity: Hired new CEO to fill the gap left when the former chief executive stepped down last October. 

Additional Insight

Experience: Serta Simmons Bedding has named Michael Traub as president of its Serta business. Traub has 20 years of experience in high-end durable consumer goods and home appliances, having lead such brands as Bosch, Thermador and Gaggenau. Traub, who is replacing Bob Sherman who stepped down last October, will officially begin on September 2, but will attend the Las Vegas Market next week to meet dealers. Traub wiil report to Gary Fazio, Serta Simmons Bedding’s CEO.  

Agency Relationships: According to The List, Initiative is in charge of media buying and planning. 

Serta International 
2600 Forbes Ave. 
Hoffman Estates, IL 60192
(847) 645-0200

Andrew Gross
Senior Vice President, Marketing
(847) 747-0844