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Sealy Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Sealy, Inc. is a North American bedding manufacturer headquartered in Trinity, NC. The company produces a diversified line of mattress and foundation products under the Sealy brand name.

Main Telephone (336) 861-3500
Main Fax (336) 861-3506
Primary Address
One Office Parkway at Sealy Drive
Trinity, NC 27370
USA

Sealy Corporation Contacts

Contacts (3)
Name Title State
Brent P. Vice President, Marketing NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (336) 861-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Office Parkway at Sealy Drive
Trinity, NC
27370
USA

Allen P. Vice President, New Product Development NC
Margo B. Director, International Business Development & Licensing NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Stearns & Foster *******
Sealy, Inc. *******
Bassett *

Agency Relationships


Brand Agency Service From To
*****, ***. *** ******* ********* creative 2010 present
*****, ***. ******** media buying & planning unknown present
*****, ***. ******** media buying & planning unknown present

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DailyVista

Sealy names new Sterns & Foster Brand Director after acquiring Comfort Revolution


Mattress maker Sealy Corp., second to luxury brand.

as product manager of commercial fixtures and water conserving products. In that role, he oversaw product development pricing and strategic planning for continued growth of the brand.

"Our latest Stearns & Foster platform, which launched six months ahead of schedule and broke sales records in the first quarter of 2012, was a huge success,” Chief Executive Officer Larry Rogers stated in a release. “I look forward to continued Stearns & Foster success with Dan leading the charge.”

On Tuesday, Sealy
a profit during its second quarter with help from lower costs and new products.  The company earned $1.7 million for the period ending May 27, compared to a loss of $377,000 a year ago.

Revenue dropped 2.9 percent to $312 million as U.S. revenue fell 5 percent.

Calderwood succeeds Brent Pfister, who has been named director for the
brand.

DailyVista contacted Sealy to learn more about Calederwood’s role and the marketing plans for Stearns & Foster, but we haven’t received a response.

Trinity, N.C.-based Sealy’s three primary brands are Stearns & Foster, Sealy Posturepedic and Optimum

Sealy also has appointed Mike Wojtaszek as vice president of financial planning and analysis where he will oversee the financial analysis teams for business planning and operations, sales and marketing.

Earlier this month, Sealy acquired a stake in
, a developer and marketer of high-end sleep products using premium memory foam and Hydraluxe gel technology.

Headquartered in West Long Branch, N.J., Comfort Revolution will continue to be led by Founder and CEO Michael Fux, and his management team will continue to control the company's day-to-day operations.

Sealy and Comfort Revolution will immediately begin selling portable/bed in a box foam mattresses under both brands and anticipate launching specialty foam pillows and toppers under the Sealy brands in early 2013.

Sealy stated in a
that this latest move signals that the company is taking a broader approach to the entire specialty products category and is willing to invest in new technologies and expertise to drive growth.

Last fall, the company created a separate division to focus on specialty mattress products.

"Sealy's long term vision is to be a total sleep solution provider, which extends beyond our traditional mattress business, and our strategic partnership with Comfort Revolution is a very big step for us in that direction,” Rogers said in a statement.

Until this year, Sealy had held the No. 1 domestic sales ranking for at least 30 consecutive years,
reports.

In April, reports
, ending a relationship that began in October 2010.

Sealy's advertising received the top award at he 2012 Efie's in the Household Furnishings and Appliances category. The campaigns touchpoints include TV, digital and mobile.

MSLGroup earlier this month.

Kantar Media reports that Sealy’s media spend increased to $2.8 million in 2011 from $1.4 million in 2010. The boost in spending was driven primarily by display ad spending, which jumped to $1.6 million last year from $470,000 last year.

In May, competitor Comfort Solutions
two marketing related promotions within its executive team after appoints its first senior VP of marketing in March.


Sealy Inc.
One Office Parkway at Sealy Dr.
Trinity, NC 27370
(336) 861-3500

Larry Rogers
President & Chief Executive Officer
(336) 861-3500
lrogers@sealy.com

Jodi Allen
Chief Marketing Officer & Senior Vice President
(336) 861-3500
jodiallen@sealy.com

Daniel Calderwood
Brand Director – Stearns & Foster
(336) 861-3500

Brent Pfister
Director, Marketing
(336) 861-3500

Margo Borgione
Director, International Marketing
(336) 861-3500
mborgione@sealy.com