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Bassett Furniture Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Bassett Furniture Industries, Inc. is a manufacturer and retailer of home & office furniture. The company, headquartered in Bassett, VA, offers its products through direct, boutique, department and furniture stores nationwide.

Main Telephone (276) 629-6000
Main Fax (276) 629-6284
Primary Address
3525 Fairystone Park Highway
Bassett, VA 24055
USA

Bassett Furniture Industries, Inc. Contacts

Contacts (5)
Name Title State
Rob S. President & Chief Executive Officer VA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (276) 629-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3525 Fairystone Park Highway
Bassett, VA
24055
USA

Pete M. Vice President, Retail Marketing VA
Eddie W. Vice President, Human Resources VA
Dave B. Vice President, Corporate Retail VA
Jay M. Director, Corporate Communications & Public Relations VA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bassett Furniture Industries, Inc. ********

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DailyVista

Score 37 – Future Possibility: Bassett Furniture marketing SVP to depart


Subject: broadcast, digital 

Company: Bassett Furniture Industries,  based in Bassett, Va., is a manufacturer and retailer of home and office furniture. It offers its products through direct, boutique, department and furniture stores nationwide.

Opportunity: According to SEC documents filed Tuesday, Bassett’s SVP of Retail and Marketing Jason Camp, is leaving the company after nine years. Camp oversaw retail and brand strategies around Bassett Furniture Direct stores. We don’t know if Camp has been replaced yet, but we will keep you updated of any further news when we receive it. As with any change at the top, look for marketing strategies to be assessed, which means spending and roster changes may be imminent. In the meantime, put media pitches together for the second half of the year, when Bassett tends to buy most of its media.

Additional Insight

Media Spend Breakdown: According to Kantar Media, BF spent $11.4 million on measured media in 2014, which is up 12.6% from 2013. Most of this, $9.4 million, was allocated to broadcast spend, while $1.2 million went to digital.

According to Moat, 100% of Bassett’s 2014 standard display ads were purchased directly from the publisher (newson6.com and cbslocal.com). Moat reports that ads were run exclusively at the end of the year – mid-Dec. to Jan.

Per iSpot.tv, Bassett spent $13.5 million on national TV ads in 2014. The most money was spent to run ads on HGTV, ABC, CBS and Bravo during shows such as “Good Morning America,” “Property Brothers,” “House Hunters International” and “The Real Housewives of Atlanta.”

Agency Relationships: BF handles media in-house, per The List. In 2013, Bassett named here).

Bassett Furniture 
3525 Fairystone Park Hwy.
Bassett, VA 24055
(276) 629-6000

Pete Morrison 
Vice President, Retail Marketing
(276) 629-6387
pdmorrison@bassettfurniture.com