Bassett Furniture Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Bassett Furniture Industries, Inc. is a manufacturer and retailer of home & office furniture. The company, headquartered in Bassett, VA, offers its products through direct, boutique, department and furniture stores nationwide.
|Main Telephone||(276) 629-6000|
|Main Fax||(276) 629-6284|
Bassett Furniture Industries, Inc. ContactsContacts (5)
|Rob S.||President & Chief Executive Officer||VA|
Sample of Associated Brands
|Pete M.||Vice President, Retail Marketing||VA|
|Eddie W.||Vice President, Human Resources||VA|
|Dave B.||Vice President, Corporate Retail||VA|
|Jay M.||Director, Corporate Communications & Public Relations||VA|
|Bassett Furniture Industries, Inc.||********|
Who is the President & Chief Executive Officer of Bassett Furniture Industries, Inc.?
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What is the email of the Vice President, Retail Marketing of Bassett Furniture Industries, Inc.?
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Score 37 – Future Possibility: Bassett Furniture marketing SVP to depart
Subject: broadcast, digital
Company: Bassett Furniture Industries, based in Bassett, Va., is a manufacturer and retailer of home and office furniture. It offers its products through direct, boutique, department and furniture stores nationwide.
Opportunity: According to SEC documents filed Tuesday, Bassett’s SVP of Retail and Marketing Jason Camp, is leaving the company after nine years. Camp oversaw retail and brand strategies around Bassett Furniture Direct stores. We don’t know if Camp has been replaced yet, but we will keep you updated of any further news when we receive it. As with any change at the top, look for marketing strategies to be assessed, which means spending and roster changes may be imminent. In the meantime, put media pitches together for the second half of the year, when Bassett tends to buy most of its media.
Media Spend Breakdown: According to Kantar Media, BF spent $11.4 million on measured media in 2014, which is up 12.6% from 2013. Most of this, $9.4 million, was allocated to broadcast spend, while $1.2 million went to digital.
According to Moat, 100% of Bassett’s 2014 standard display ads were purchased directly from the publisher (newson6.com and cbslocal.com). Moat reports that ads were run exclusively at the end of the year – mid-Dec. to Jan.
Per iSpot.tv, Bassett spent $13.5 million on national TV ads in 2014. The most money was spent to run ads on HGTV, ABC, CBS and Bravo during shows such as “Good Morning America,” “Property Brothers,” “House Hunters International” and “The Real Housewives of Atlanta.”
Agency Relationships: BF handles media in-house, per The List. In 2013, Bassett named here).
3525 Fairystone Park Hwy.
Bassett, VA 24055
Vice President, Retail Marketing