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Nautilus, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Nautilus develops, manufactures and markets fitness products. The company offers both fitness equipment and apparel under the brands Nautilus, Bowflex, Schwinn Fitness, StairMaster and Trimline. Nautilus makes cardiovascular and weight resistance machines, as well as free weight equipment for fitness clubs and home use.

Main Telephone (360) 694-7722
Main Fax (360) 694-7755
Primary Address
17750 Southeast 6th Way
Vancouver, WA 98683
USA

Nautilus, Inc. Contacts

Contacts (5/10)
Name Title State
Bill M. Chief Operating Officer WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (360) 694-7722
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 17750 Southeast 6th Way
Vancouver, WA
98683
USA

Bruce C. Chief Executive Officer WA
M. Carl J. Chairman WA
Wayne B. Senior Vice President, Law & Human Resources & General Counsel WA
John F. Director, Global Marketing Communications WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bowflex ********
Nautilus Fitness *
Nautilus FITrest *
Schwinn Fitness *
StairMaster *

Agency Relationships


Brand Agency Service From To
******* ********** ********** ************** media buying & planning 2009 present
******* *** ******* ****** digital, public relations unknown present
***** ********** ********** ************** media buying & planning unknown present
********, ***. **** direct response 2005 present
********, ***. ********** ********** ************** media buying & planning, direct channel 2009 present

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DailyVista

Direct Response Opps: Bowflex to expand nutrition shake launch


Subject: Sponsorship, experiential, TV, print, shopper

Brand: Nautilus-owned brand of fitness training equipment

Opportunity: ROI from new nutrition line here), Bowflex is using name recognition (“trusted brand” status) to reach mainstream health/fitness consumers and alleviate the “confusion” they face from using other shake supplement or meal replacement brands, McMahon stated. Therefore, readers with a strong presence in the growing mainstream healthy lifestyle category (particularly women) should have a big edge in securing revenue. Bowflex has a lot of catching up to do here… Nautilus handles media planning and buying in-house. 

Additional Insight

Media Spend: Bowflex spent $19 million on measured media through Q3 2014 and $25 million for all of 2013, according to Kantar Media. About 91% of ad investments support cable TV ads and most of the remainder goes to cable TV.

ISpot.tv reports that Bowflex put $18 million towards national TV ads (see breakdown right), up from $8 million in 2013.

Nautilus
17750 Southeast 6th Way
Vancouver, WA 98683
(360) 694-7722

Aaron Brotherton
Director, Marketing
Direct Dial: (360) 859-2835
abrotherton@nautilus.com