La-Z-Boy, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
La-Z-Boy, Inc., based in Monroe, MI, manufactures and markets furniture for the home, hospitality, health care and assisted-living industries. The company manufactures reclining chairs and upholstered furniture and operates in three segments: the Upholstery Group, the Casegoods Group and the Retail Group.
|Main Telephone||(734) 242-1444|
|Main Fax||(734) 457-4900|
La-Z-Boy, Inc. ContactsContacts (5/22)
|Kurt D.||President & Chief Executive Officer||MI|
Sample of Associated Brands
|Doug C.||Senior Vice President, Chief Marketing Officer & President - International||MI|
|Mike R.||Chief Financial Officer||MI|
|Mark B.||Senior Vice President & President - La-Z-Boy||MI|
|Dan D.||Vice President & Chief Information Officer||MI|
Who is the President & Chief Executive Officer of La-Z-Boy, Inc.?
Who is the marketing contact for Furniture in MI
What is the email of the Senior Vice President, Chief Marketing Officer & President - International of La-Z-Boy, Inc.?
What is direct phone of the Chief Financial Officer of La-Z-Boy, Inc.?
Who is the AOR - creative agency of La-Z-Boy, Inc.?
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TV, Print, Digital Opps: La-Z-Boy Casegoods gets new marketing, sales lead
Subject: TV, print, radio, digital
Company: La-Z-Boy, based in Monroe, Mich., manufactures and markets furniture for the home, hospitality, health-care and assisted-living industries. The company operates in three segments: the Upholstery Group, the Casegoods Group and the Retail Group.
Opportunity: La-Z-Boy has named Drew Sweeney as its new VP of sales and marketing for its case goods brands, including here), so approach with ideas that are congruent with the efforts that are currently under way.
Case Goods Restructuring: In April 2014, La-Z-Boy announced it would be restructuring its case goods business and would switch to an all-import model. Production at the company’s Hudson, NC, facility will cease during Q2 2015 (around the end of calendar 2014). The company also announced plans to market for sale its youth furniture business, Lea Industries, and its plans to exit the hospitality business.
Competitors: La-Z-Boy competitors include Ashley Furniture, Haverty's, Heritage Home Group and Ethan Allen, all of which are making marketing and tech investments to improve their omnichannel presence and millennial engagement efforts.
Media Spend: Media spend for La-Z-Boy (the whole company, not just the Case Goods Group) was $55.5 million on 2013. This spend was basically split between TV ($28.6 million) and print ads ($23.3 million), with the remainder being allocated to digital and radio spend.
Keep in mind that furniture seems to be a little behind the curve as far as digital or social media are concerned, and as such, may be open to both traditional and non-traditional ideas.
Agency Relationships: According to The List, RPA is La-Z-Boy’s creative AOR.
4310 Regency Dr.
High Point, NC 27265
Vice President, Sales & Marketing
Vice President, Merchandising – Hammary
Director, Marketing Services
**This email follows the company format, but has not been verified at the time of publication