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La-Z-Boy, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




La-Z-Boy, Inc., based in Monroe, MI, manufactures and markets furniture for the home, hospitality, health care and assisted-living industries. The company manufactures reclining chairs and upholstered furniture and operates in three segments: the Upholstery Group, the Casegoods Group and the Retail Group.

Main Telephone (734) 242-1444
Main Fax (734) 457-4900
Primary Address
One La-Z-Boy Drive
Monroe, MI 48162
USA

La-Z-Boy, Inc. Contacts

Contacts (5/22)
Name Title State
Kurt D. President & Chief Executive Officer MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (734) 242-1444
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One La-Z-Boy Drive
Monroe, MI
48162
USA

Doug C. Senior Vice President, Chief Marketing Officer & President - International MI
Mike R. Chief Financial Officer MI
Mark B. Senior Vice President & President - La-Z-Boy Residential MI
Dan D. Vice President & Chief Information Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hammary *
Kincaid ******
La-Z-Boy, Inc. *******
Todd Oldham by La-Z-Boy *
Lea Industries *

Agency Relationships


Brand Agency Service From To
**-*-*** ********* ********* *** AOR - creative 2007 present
**-*-***, ***. *** AOR - creative 2007 present
**-*-***, ***. ********* *********** Digital, Media Buying, Media Planning unknown present

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TV, Print, Digital Opps: La-Z-Boy Casegoods gets new marketing, sales lead


Subject: TV, print, radio, digital

Company: La-Z-Boy, based in Monroe, Mich., manufactures and markets furniture for the home, hospitality, health-care and assisted-living industries. The company operates in three segments: the Upholstery Group,  the Casegoods Group and the Retail Group. 

Opportunity: La-Z-Boy has named Drew Sweeney as its new VP of sales and marketing for its case goods brands, including here), so approach with ideas that are congruent with the efforts that are currently under way.

Additional Insight

Case Goods Restructuring: In April 2014, La-Z-Boy announced it would be restructuring its case goods business and would switch to an all-import model. Production at the company’s Hudson, NC, facility will cease during Q2 2015 (around the end of calendar 2014). The company also announced plans to market for sale its youth furniture business, Lea Industries, and its plans to exit the hospitality business.   

Competitors:  La-Z-Boy competitors include Ashley Furniture, Haverty's, Heritage Home Group and Ethan Allen, all of which are making marketing and tech investments to improve their omnichannel presence and millennial engagement efforts.

Media Spend: Media spend for La-Z-Boy (the whole company, not just the Case Goods Group) was $55.5 million on 2013.  This spend was basically split between TV ($28.6 million) and print ads ($23.3 million), with the remainder being allocated to digital and radio spend. 

Keep in mind that furniture seems to be a little behind the curve as far as digital or social media are concerned, and as such, may be open to both traditional and non-traditional ideas.

Agency Relationships: According to The List, RPA is La-Z-Boy’s creative AOR.

La-Z-Boy, Inc. 
4310 Regency Dr.
Suite 101
High Point, NC 27265
(336) 294-5233

Drew Sweeney 
Vice President, Sales & Marketing
(336) 294-5233
drew.sweeney@ad-lea.com**

Randy Huff 
Vice President, Merchandising – Hammary 
(336) 294-5233
randy.huff@ad-lea.com

Terri James 
Director, Marketing Services
(336) 315-4135
terri.james@ad-lea.com

**This email follows the company format, but has not been verified at the time of publication