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Illinois Department of the Lottery | Company Profile, Marketing Contacts, Media Spend, Brands




Illinois Department of the Lottery is the official state lottery for Illinois. The Lottery runs numbers games, including Pick 3 and Pick 4, and participates in the seven-state Big Game in which players can win jackpots starting at $5 million. Their company headquarters are located in Chicago, IL.

Main Telephone (312) 793-2385
Main Fax (312) 951-7204
Primary Address
James R. Thompson Center
100 West Randolph, Suite 7-901
Chicago, IL 60601
USA

Illinois Department of the Lottery Contacts

Contacts (5/6)
Name Title State
Avis L. Vice President, Corporate Affiars IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 793-2385
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: James R. Thompson Center
100 West Randolph, Suite 7-901
Chicago, IL
60601
USA

Elizabeth L. Director, Public Relations IL
Dyani M. Senior Director, Marketing IL
Olamide A. Manager, Public Affairs & Compliance IL
Paul A. Senior Manager, Interactive Marketing IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BigGame *
Instant Games *
Pick3 *
Pick4 *
Illinois Department of the Lottery *******

Agency Relationships


Brand Agency Service From To
******** ********** ** *** ******* *** AOR - media buying & planning unknown present
******** ********** ** *** ******* *** ******* Experiential unknown present

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DailyVista

Illinois' Northstar Lottery Group has issued PR services request


DailyVista has Northstar Lottery Group, which serves the State of Illinois as its private lottery manager, is interested in receiving pricing for public relations services to supplement its in-house public relations staff.
 
According to the RFP, Northstar is looking for an agency that can help improve the image of the Illinois lottery. The organization listed the following as minimum requirements:
 
- Demonstrated experience and success in public and media relations specifically for companies and brands in the state of Illinois.
- At least two years of experience with the lottery industry or similar retail-oriented industry.
- Headquarters or major regional office located in Chicago.
- Ability to begin providing services to Northstar by October 3.
 
The scope of the work includes writing and editing, media relations, monitoring media coverage and providing metrics. The Lottery expects to garner about 500,000 impressions every month.
 
The period for asking RFP questions has already passed, and proposals are due by 5 p.m. CT Oct. 4. All inquiries should be made to Compliance Coordinator Trish Harris.
 
According to The List, Northstar engages the following Chicago-based agencies: OMD for media buying and planning.
 
Nielsen reported that Northstar put $6.6 million towards measured media in 2010. About $2.7 million was spent on spot television ads, about $1.8 million was spent on spot radio ads and about $1.7 million was spent on outdoor ads.

Northstar Lottery Group
180 North LaSalle St.
Suite 1810
Chicago, IL 60601
(312) 368-5880
 
Trish Harris
(312) 368-5826
Compliance Coordinator
trish.harris@northstarlottery.net
 
Liz Leonard
Director, Public Relations
(312) 533-7201 (cell)
elizabeth.leonard@northstarlottery.net
 
Paul Arnell
Director Promotions – Illinois Dept. of the Lottery
(312) 793-1681
 
Sarah Cummins
Director, Marketing - Illinois Dept. of the Lottery
(312)793-7438
 
Tracy Owens
Manager, Communications - Illinois Dept. of the Lottery
(312)793-1682