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Alabama Bureau of Tourism & Travel | Company Profile, Marketing Contacts, Media Spend, Brands




The Alabama Bureau of Tourism & Travel is the state tourism agency of Alabama. The agency, headquartered in Montgomery, AL, is responsible for advertising the available vacation opportunities offered in Alabama to outside tourists.

Main Telephone (334) 242-4169
Main Fax (334) 242-4554
Primary Address
401 Adams Avenue
Suite 126
Montgomery, AL 36104
USA

Alabama Bureau of Tourism & Travel Contacts

Contacts (5/7)
Name Title State
Lee S. Chief Executive Officer & Director, Tourism & Travel AL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (334) 242-4169
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 401 Adams Avenue
Suite 126
Montgomery, AL
36104
USA

Grey B. Marketing Director AL
Tommy C. Art Director, Publications Division AL
Scott B. Director, Finance AL
Brian J. Public Relations Director AL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Alabama Bureau of Tourism & Travel *******

Agency Relationships


Brand Agency Service From To
******* ****** ** ******* & ****** ********* *****, ***. AOR - media buying & planning 2015 present

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Who is the Chief Executive Officer & Director, Tourism & Travel of Alabama Bureau of Tourism & Travel?

Who is the marketing contact for tourism boards in AL

What is the email of the Marketing Director of Alabama Bureau of Tourism & Travel?

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Who is the AOR - media buying & planning agency of Alabama Bureau of Tourism & Travel?

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DailyVista

TV, Digital Opps: Alabama Tourism names AOR



Subject: 
TV, print, tourism marketing, digital, social media

Organization: Alabama Tourism Department

Opportunity: Named Intermark Group (Birmingham, Ala.) as its new AOR.  Per the $6 million contract, Intermark is tasked with creating the 2016 “year of” campaign, slated to be announced this fall.  Additionally, the agency will handle Alabama’s bicentennial celebration from 2017 through 2019. Alabama has increased TV spend over the last year, so look for opportunities in that channel starting this fall. Moat does not report any digital activity for Alabama Tourism, but this is another area that should increase over the next year, as well. 

Additional Insight

Incumbent: Luckie & Company

National TV Spend: According to iSpot, ADT has spent $1.1 million on national TV spots so far this year. The most money has been spent to air ads on Cooking Channel, Food Network, Travel and CMT during shows such as “Chopped,” “Diners, Drive-Ins and Dives,” “Good Eats,” “Mysteries at the Museum” and “Man Fire Food.”  Note that iSpot reports no spend in this channel for FY 2014.

iSpot reports that so far this year, the tourism industry has spent $151.1 million on national TV ads, with Alabama making up a mere 0.7% of that. 

Alabama Tourism Department 
401 Adams Ave.
Suite 126
Montgomery, AL 36104
(334) 242-4169

Grey Brennan 
Director, Marketing & Regional Director – Central
(334) 242-4459
grey.brennan@tourism.alabama.gov

Jo Jo Terry 
Director, Digital Marketing & Regional Director – South Alabama & Gulf Coast
(334) 353-4716
jojo.terry@tourism.alabama.gov