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Tahiti Tourism | Company Profile, Marketing Contacts, Media Spend, Brands




Tahiti Tourism, based in El Segundo, CA, provides tourism information such as hotel accommodations, dining, sites-to-see, weather, and entertainment.

Main Telephone (310) 414-8484
Main Fax (310) 414-8490
Primary Address
300 Continental Boulevard
Suite 160
El Segundo, CA 90245
USA

Tahiti Tourism Contacts

Contacts (2)
Name Title State
Cait L. Public Relations & Communications Manager CA
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (310) 414-8484
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Continental Boulevard
Suite 160
El Segundo, CA
90245
USA

Jonathan R. Managing Director CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tahiti Tourism ******

Agency Relationships


Brand Agency Service From To
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****** ******* ************ creative, digital 2015 present

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DailyVista

Campaign Imminent: Tahiti Tourism hires MeringCarson as first global comm agency


Subject: Magazine, digital, online, social media, public relations (PR), events, sponsorship, experiential

Organization: Tahiti Tourism

Opportunity: After a review, hired MeringCarson as its first global communications agency to create an integrated print, video and digital campaign. New work is expected to debut at the beginning of 2016, so sellers should approach now. Historically Tahiti’s relatively small ad budget has targeted educated US Boomer households with annual incomes over $100,000. However, look for digital outlays to increase and target younger affluent demos like newlyweds and adventure seekers.

Interestingly, MeringCarson’s hire comes almost a year after its former brand manager Kristin Carlson Kemper was named marketing director at Tahiti Tourism. 

Additional Insight

Recent Agency Partner: IPG’s created a new brand identity and logo last year.

Media Spend: Tahiti Tourism spent $1 million on measured media last year, even with 2014. Magazine buys made up the bulk of spending, followed by display. 

Digital Breakdown: Since January, 15 display ads have run on 587 publishers (<1% mobile), 62% of which were placed site direct instead of programmatically. Activity was highest in Jan-April, with news and shopping publishers accounting for the majority of impressions. Sites reporting the most activity this year include theknot.com, luxurylink.com, foxnews.com, meetme.com, livingplay.com and tripadvisor.com.

Tahiti Tourism (US HQ)
300 Continental Blvd.
Suite 160
El Segundo, CA 90245
(310) 414-8484 

Kristin Carlson Kemper
Director, Marketing
(310) 414-8484
kcarlson@tahiti-tourisme.com