Los Angeles Tourism & Convention Board | Company Profile, Marketing Contacts, Media Spend, Brands
The Los Angeles Tourism & Convention Board exists to increase visitation to and awareness of the Los Angeles, California area. The bureau encourages groups and individuals to visit Los Angeles for both business and leisure travel and points them to area accommodations, attractions, meeting spaces, restaurants and other hospitality related businesses and services.
|Main Telephone||(213) 624-7300|
|Main Fax||(213) 624-9746|
Los Angeles Tourism & Convention Board ContactsContacts (5/10)
|Stef D.||Chief Financial Officer & Senior Vice President||CA|
Sample of Associated Brands
|Don S.||Chief Marketing Officer||CA|
|John B.||Vice President, Marketing||CA|
|Jamie F.||Vice President, Global Communications||CA|
|William K.||Vice President, Digital Marketing||CA|
|Los Angeles Tourism & Convention Board||****|
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LA Convention, Visitors Bureau appoints AOR after hiring first CMO
The Los Angeles Convention and Visitors Bureau, known as LA Inc., has named article).
“Campbell Ewald’s ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism,” Skeoch stated in a ‘Thrive’ for Kaiser Permanente led us to our decision.”
Campbell Ewald will be responsible for the strategy, creative development, media planning and buying and execution of the first-ever global branding and advertising campaign for Los Angeles tourism.
The campaign’s goal is to increase both leisure and business travel to Los Angeles, according to the statement. It will target United States markets and business planners and travel agents within international markets like the United Kingdom, Canada, Australia, Japan and China.
Recently, LA Inc. named Bryan Churchill, a seasoned hospitality executive, as vice president of hotel sales where he will drive all hotel and non-citywide sales.
This new position, along with Skeoch’s and the planned marketing push, are part of LA Inc.’s reorganization after the implementation of the Tourism Marketing District (TMD), a new funding source that will provide an additional $10 million to market and sell Los Angeles.
The Los Angeles hotel industry implemented the TMD to create a sustainable revenue source for marketing the city to visitors.
LA Inc. is a private, nonprofit business association charged with marketing Los Angeles as a destination for leisure travelers and meetings and conventions. The city attracts more than 25 million visitors every year and ranks as the second most visited city in the U.S. for international travelers, according to the organization.
Nielsen reports that LA Inc. spent $122,000 on measured media in 2010, about $93,000 of which went towards Internet ads. About $24,000 was also spent on spot television ads and another $5,000 was spent on radio ads.
333 South Hope St.
Los Angeles, CA 90071
Chief Marketing Officer
Senior Vice President, Marketing
Director, Online Marketing
Vice President, Marketing
Director, Creative Services
Vice President, Communications