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Los Angeles Tourism & Convention Board | Company Profile, Marketing Contacts, Media Spend, Brands




The Los Angeles Tourism & Convention Board exists to increase visitation to and awareness of the Los Angeles, California area. The bureau encourages groups and individuals to visit Los Angeles for both business and leisure travel and points them to area accommodations, attractions, meeting spaces, restaurants and other hospitality related businesses and services.

Main Telephone (213) 624-7300
Main Fax (213) 624-9746
Primary Address
333 South Hope Street
18th Floor
Los Angeles, CA 90071
USA

Los Angeles Tourism & Convention Board Contacts

Contacts (5/10)
Name Title State
Stef D. Chief Financial Officer & Senior Vice President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (213) 624-7300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 333 South Hope Street
18th Floor
Los Angeles, CA
90071
USA

Don S. Chief Marketing Officer CA
John B. Vice President, Marketing CA
Jamie F. Vice President, Global Communications CA
William K. Vice President, Digital Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Los Angeles Tourism & Convention Board ****

Agency Relationships


Brand Agency Service From To
*** ******* ******* & ********** ***** ********* AOR - creative 2006 present
*** ******* ******* & ********** ***** **** Media Buying, Media Planning 2014 present

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DailyVista

LA Convention, Visitors Bureau appoints AOR after hiring first CMO


The Los Angeles Convention and Visitors Bureau, known as LA Inc., has named article).

“Campbell Ewald’s ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism,” Skeoch stated in a ‘Thrive’ for Kaiser Permanente led us to our decision.”

Campbell Ewald will be responsible for the strategy, creative development, media planning and buying and execution of the first-ever global branding and advertising campaign for Los Angeles tourism.

The campaign’s goal is to increase both leisure and business travel to Los Angeles, according to the statement. It will target United States markets and business planners and travel agents within international markets like the United Kingdom, Canada, Australia, Japan and China.

Recently, LA Inc. named Bryan Churchill, a seasoned hospitality executive, as vice president of hotel sales where he will drive all hotel and non-citywide sales.

This new position, along with Skeoch’s and the planned marketing push, are part of LA Inc.’s reorganization after the implementation of the Tourism Marketing District (TMD), a new funding source that will provide an additional $10 million to market and sell Los Angeles.

The Los Angeles hotel industry implemented the TMD to create a sustainable revenue source for marketing the city to visitors.

LA Inc. is a private, nonprofit business association charged with marketing Los Angeles as a destination for leisure travelers and meetings and conventions. The city attracts more than 25 million visitors every year and ranks as the second most visited city in the U.S. for international travelers, according to the organization.

Nielsen reports that LA Inc. spent $122,000 on measured media in 2010, about $93,000 of which went towards Internet ads. About $24,000 was also spent on spot television ads and another $5,000 was spent on radio ads.


LA Inc.
333 South Hope St.
18th Floor
Los Angeles, CA 90071
(213) 624-7300

Don Skeoch
Chief Marketing Officer
(213) 236-2315
dskeoch@lainc.us

Patti MacJennett
Senior Vice President, Marketing
(213) 236-2360
pmacjennett@lainc.us
 
William Karz
Director, Online Marketing
(213) 236-2330
wkarz@lainc.us
 
Bob Thibault
Vice President, Marketing
(213) 236-2336
bthibault@lainc.us
 
Julia Kopischke
Director, Creative Services
(213) 236-2374
jkopischke@lainc.us
 
Carol Martinez
Vice President, Communications
(213) 236-2357
cmartinez@lainc.us