Visit California | Company Profile, Marketing Contacts, Media Spend, Brands
Visit California is a state tourism agency founded in 1850. The agency, headquartered in Sacramento, provides information on California's regions, activities and attractions as well as area accommodations, maps and directions.
|Main Telephone||(916) 444-4429|
Visit California ContactsContacts (5/18)
|Caroline B.||President & Chief Executive Officer||CA|
Sample of Associated Brands
|Matthew S.||Chief Operating Officer||CA|
|Lynn C.||Vice President, Marketing||CA|
|Ryan B.||Vice President, Communications||CA|
|Jennifer S.||Public Relations Director||CA|
Who is the President & Chief Executive Officer of Visit California?
Who is the marketing contact for tourism boards in CA
What is the email of the Chief Operating Officer of Visit California?
What is direct phone of the Vice President, Marketing of Visit California?
Who is the media planning, media buying, digital agency of Visit California?
Your personal LinkedIn™ network connections
Campaign Imminent: Visit California hires global social media AOR after completing creative, PR r...
Subject: TV, print, digital, social media, experiential, sponsorship
Organization: one of the largest state tourism budgets in the US.
Opportunity: Hired Winnipeg-based MeringCarson retained creative and media planning/buying
Therefore, continue to engage in-house contacts and MeringCarson to secure dollars for next year’s larger advertising efforts. Visit California’s marketing budget has Dream Big Dividend. Focus particularly on Q1 and Q2 since they’ve been Visit California’s top buying periods since 2013, according to Kantar Media. Given recent video placements, sellers offering deals around original series may have an advantage.
Media Spend: Visit California spent $15.6 million on measured media during the first half of the year, more than it allocated in all of 2014, according to Kantar Media. Most of the H1 budget supported broadcast ads, mainly cable TV buys. Most of the remainder went to magazine buys.
TV Breakdown: Since January, $17 million has supported national TV ads (see targeting breakdown right), up from only $4.7 million over teh same period last year, iSpot.tv reports. The first batch of flights this year ran from February 12-May 9. The next set of flights started Oct. 7.
555 Capitol Mall
Sacramento, CA 95814
Vice President, Marketing
Direct Dial :(916) 319-5420
Executive Media Director - MeringCarson
Associate Media Director - MeringCarson