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Visit California | Company Profile, Marketing Contacts, Media Spend, Brands

Visit California is a state tourism agency founded in 1850. The agency, headquartered in Sacramento, provides information on California's regions, activities and attractions as well as area accommodations, maps and directions.

Main Telephone (916) 444-4429
Main Fax
Primary Address
555 Capitol Mall
Suite 1100
Sacramento, CA 95814

Visit California Contacts

Contacts (5/18)
Name Title State
Caroline B. President & Chief Executive Officer CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (916) 444-4429
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 Capitol Mall
Suite 1100
Sacramento, CA

Matthew S. Chief Operating Officer CA
Lynn C. Vice President, Marketing CA
Ryan B. Vice President, Communications CA
Jennifer S. Public Relations Director CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Visit California ********

Agency Relationships

Brand Agency Service From To
***** ********** ************ media planning, media buying, digital 2010 present

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Campaign Imminent: Visit California hires global social media AOR after completing creative, PR r...

Subject: TV, print, digital, social media, experiential, sponsorship

Organization: one of the largest state tourism budgets in the US

Opportunity: Hired Winnipeg-based MeringCarson retained creative and media planning/buying

Therefore, continue to engage in-house contacts and MeringCarson to secure dollars for next year’s larger advertising efforts. Visit California’s marketing budget has Dream Big Dividend. Focus particularly on Q1 and Q2 since they’ve been Visit California’s top buying periods since 2013, according to Kantar Media. Given recent video placements, sellers offering deals around original series may have an advantage. 

Additional Insight

Media Spend: Visit California spent $15.6 million on measured media during the first half of the year, more than it allocated in all of 2014, according to Kantar Media. Most of the H1 budget supported broadcast ads, mainly cable TV buys. Most of the remainder went to magazine buys. 

TV Breakdown: Since January, $17 million has supported national TV ads (see targeting breakdown right), up from only $4.7 million over teh same period last year, reports. The first batch of flights this year ran from February 12-May 9.  The next set of flights started  Oct. 7.

Winmo profile
555 Capitol Mall
Suite 1100
Sacramento, CA 95814
(916) 444-4429

Lynn Carpenter-Schumann
Vice President, Marketing
Direct Dial :(916) 319-5420

John Mergen
Executive Media Director - MeringCarson
(916) 441-0571

Casey Soulies
Associate Media Director - MeringCarson
(916) 441-0571