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Visit Orlando | Company Profile, Marketing Contacts, Media Spend, Brands




Visit Orlando is responsible for marketing and driving visitors to the Orlando area. The Bureau provides information on lodging, attractions and nightlife options for Orlando visitors.

Main Telephone (407) 363-5800
Main Fax (407) 370-5002
Primary Address
6277 Sea Harbor Drive
Suite 400
Orlando, FL 32821-8043
USA

Visit Orlando Contacts

Contacts (5/13)
Name Title State
Danielle H. Chief Marketing Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (407) 363-5800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6277 Sea Harbor Drive
Suite 400
Orlando, FL
32821-8043
USA

Larry H. Chief Financial Officer & Chief Operating Officer FL
George A. President & Chief Executive Officer FL
Deborah H. Vice President, Print & Digital Services FL
Stephanie N. Vice President, Convention Sales Operations FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Visit Orlando *******

Agency Relationships


Brand Agency Service From To
***** ******* *** media buying & planning unknown present

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DailyVista

Visit Orlando searching for Canadian agency


DailyVista has learned that Visit Orlando has issued an RFP searching for a Canadian agency to help with marketing services in Canada.
 
The 2011 campaign, including broadcast and print advertising, promotions, direct marketing and public relations, is the sixth consecutive year the organization has launched an integrated campaign within Canada.
 
Visit Orlando reports that Canada is Orlando’s largest international market with 960,000 visitors in 2010. It is forecast to grow to more than one million in 2011.
 
A portion of Visit Orlando’s funding is also being used to promote the city as a top meetings and conventions destination. According to the organization, Orlando is the second most popular destination for hosting the U.S.’s largest trade shows behind Las Vegas.
 
According to the RFP, the organization is looking for an agency to develop and executive a comprehensive PR, promotions and advertising program that maximizes exposure of Orlando’s offerings and drives tourist demand from Canada.
 
Agencies can respond to one or all of the areas, including public relations, promotions and/or advertising media buying.
 
The contract period is from Jan. 1 2012 through Dec. 31 2012 with a one year renewal. Proposals are due by August 19 to Vice President of Global Marketing Peter Cranis.
 
Visit Orlando is the official sales and marketing organization for the Orlando and Orange County area. Chartered in 1983, it’s a private nonprofit organization that represents more than 1,450 private businesses.
 
Visit Orlando’s mission is promoting the area as one of America’s greatest vacation and meeting destination by providing comprehensive information to all travelers.
 
Orlando-based Push has served as the organization’s global AOR since 2008, according to The List.
 
Visit Orlando also contracts Dallas-based 22squared Inc. for media buying and planning, since 2003.
 
Nielsen reported that Visit Orlando allocated almost $7.7 million towards national advertising in 2010, the majority of which – about $4.4 million – was spent on national magazine ads. About $2.2 million was also spent on B-to-B initiatives and another $500,000 was spent on spot radio ads.

Orlando/Orange County Convention & Visitors Bureau, Inc.
6700 Forum Dr.
Suite 100
Orlando, FL 32821
(407) 363-5800
 
Danielle Courtenay
Chief Marketing Officer
(407) 363-5800
 
Peter Cranis
Vice President, Leisure Marketing
(407)354-5525
 
Jay Santos
Vice President, International Marketing
(407) 363-5800