Atlanta Convention & Visitors Bureau | Company Profile, Marketing Contacts, Media Spend, Brands
The Atlanta Convention & Visitors Bureau is a private, non-profit organization created exclusively to market metro Atlanta and Georgia as the premier conventions, meetings and leisure destination in the regional, national and international marketplace and favorably impact the Atlanta economy through conventions and tourism.
|Main Telephone||(404) 521-6600|
|Main Fax||(404) 584-6331|
Atlanta Convention & Visitors Bureau ContactsContacts (5/14)
|Andrew W.||Executive Vice President & Chief Marketing Officer||GA|
Sample of Associated Brands
|William P.||President & Chief Executive Officer||GA|
|Mark V.||Chief Sales & Marketing Officer & Executive Vice President||GA|
|Gregory P.||Executive Vice President & Chief Financial & Administrative Officer||GA|
|JoAnn H.||Director, Consumer Markets||GA|
|Atlanta Convention & Visitors Bureau||*****|
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New Biz Brief: Atlanta CVB promotes CMO, look for new media opps in key fly markets
Organization: Atlanta Convention & Visitors Bureau (ACVB), the private nonprofit organization tasked with promoting the city
Opportunity: Andrew Wilson to EVP and chief marketing officer to lead all of ACVB’s online and offline marketing efforts. He’s been with ACVB since 2009, most recently as SVP and general manager of Atlanta.net
Key to Know: According to ACVB’s 2014-2017 Marketing Plan, the organization’s strategic priorities include attracting more mid-size to large meetings; enhancing destination appeal with both the leisure and meetings markets; and staying head of industry and consumer technology trends, such as social media, experience marketing and multi-screen access.
Meeting planners are a core audience, but for the leisure market specifically, look for traditional and media opportunities (social, print, digital and broadcast) that engage tourists in target fly markets New England, Chicago and Dallas.
Target leisure demographics include the “influential creative class,” defined as individuals and coupes that influence travel and consumer taste; LGBTQ segments, skewing towards younger men and women; and general consumers, primarily families with kids.
Atlanta Convention & Visitors Bureau
233 Peachtree St. Northeast
Atlanta, GA 30303
Executive Vice President & Chief Marketing Officer