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New Hampshire Travel & Tourism | Company Profile, Marketing Contacts, Media Spend, Brands

New Hampshire Travel & Tourism is the state tourism organization for New Hampshire. Headquartered in Concord, NH, the organization is responsible for marketing the state to travelers across the country and also provides information about the state, events and entertainment.

Main Telephone (603) 271-2666
Main Fax (603) 271-6870
Primary Address
Post Office Box 1856
Concord, NH 03302-1856

New Hampshire Travel & Tourism Contacts

Contacts (4)
Name Title State
Victoria C. Director NH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (603) 271-2666
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1856
Concord, NH

Amy B. Assistant Director NH
Michele C. Marketing Manager NH
Kris N. Communications Manager NH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
New Hampshire Travel & Tourism ****

Agency Relationships

Brand Agency Service From To
*** ********* ****** & ******* ********** creative 2010 present
*** ********* ****** & ******* **** ***** media buying & planning 2005 present

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Tourism Mkt Opps: New Hampshire hires new director to increase domestic, international visitation

Subject: Online, digital, social media, experiential, outdoor, print, TV

Company: New Hampshire Division of Travel and Tourism (DTTD)

Opportunity: Hired Victoria Cimino as director, where she’ll lead efforts increase domestic and international visitation, business activity and employment throughout The Granite State. One of Cimino’s goals is to work closer with colleges and universities to attract more students and, subsequently, their parents. Therefore, NH readers with higher education and tourism experience should have an advantage as Cimino’s leverages a larger budget for fiscal 2015 ended June 30. Furthermore, ad sales readers should focus their approach on the Boston, New York and Philadelphia DMAs because they’re top investment areas. 

Additional Insight

Experience: Cimino has more than 13 years of communications and marketing experience, most recently as an account director at New York-based Redpoint Marketing PR. She previously was with DTTD as communications manager (spokeswoman) from 2005-2007. 

Priorities: The bulk of DTTD’s budget is focused on attracting tourists who live within a day’s drive of NH, including Canadians. The organization has increased investments in overseas markets like the UK, Germany and France, as well.

Media Spend: NH Tourism’s approximately $7 million annual budget is much lower than the US average, but it has risen by about $2 million since fiscal 2012.

Star Media handles DTTD’s media planning and buying, according to The List.

New Hampshire Travel & Tourism
172 Pembroke Rd
Concord, NH 03301 
(603) 271-2666

Victoria Cimino
(603) 271-2666

Michele Cota
Marketing Director
(603) 271-2666