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NYC & Company Visitors Bureau | Company Profile, Marketing Contacts, Media Spend, Brands




NYC & Company Visitors Bureau, headquartered in New York, is the official tourism marketing organization for New York City. Founded in 1999, the NYC & Company Vistors Bureau's goal is to increase travel and tourism opportunities throughout the boroughs and spread the image of New York around the world. The company has thousands of members including museums, theaters, retail stores, hotels and restaurants.

Main Telephone (212) 484-1200
Main Fax (212) 245-5943
Primary Address
810 Seventh Avenue
Third Floor
New York, NY 10019
USA

NYC & Company Visitors Bureau Contacts

Contacts (5/18)
Name Title State
Abby S. Chief Marketing Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 484-1200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 810 Seventh Avenue
Third Floor
New York, NY
10019
USA

Kevin B. Chief Financial Officer NY
Bryan G. Chief Operating Officer NY
Fred D. President & Chief Executive Officer NY
Chris H. Senior Vice President, Global Communications NY

Media Spend

Media Spend Summary
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Associated Brands

Brand Media Spend
NYC & Company Visitors Bureau ******

Agency Relationships


Brand Agency Service From To
*** & ******* ******** ****** *** creative unknown present

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DailyVista

Accounts on the move recap for the week of July 13


Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday afternoon to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site.

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.      

 

Adidas Golf (Carlsbad, Calif.)

New Agency: 

Scope of Work: Creative AOR

Incumbent:  

Additional Insight: VBP will help Adidas Golf “retool” its marketing to tell the story that golf is a serious sport with real athletes (hopefully, 

 

American Airlines (Fort Worth, Texas)

Opportunity: Reviewing global creative and media

Incumbent: Interpublic's TM Advertising

Additional Insight:  The review is expected to end in October, so watch its progress and make pitches for new campaign dollars in Q1/Q2 once it concludes.

 

American Girl (Middleton, Wis.)

New Agency:  

Scope of Work: Media planning and buying

Incumbent:  Publicis's 

Additional Insight: AG has drastically reduced TV spend in 2015 and is shifting more dollars into digital, like most other Mattel brands. Q4 is AG's biggest spend period, so reach out now to secure any holiday dollars that may still be on the table.

 

BiVi Sicilian Vodka

New Agency:  

Scope of Work: AOR

Additional Insight: RPR will handle the national launch of the brand, as well as all US communications and media relations. Therefore, lifestyle, food and magazine sellers should look to secure advertising event and sponsorship partnerships around the upcoming launch. BiVi is initially focused on high ROI, earned media, but more than unique branding will be needed to stand out in the saturated vodka category.

 

Blue Bunny (Le Mars, Iowa)

New Agency: MDC's 

Scope of Work: AOR

Incumbent:     

Additional Insight:  C+M will handle all strategic planning, creative and media buying duties. Blue Bunny's measured media spend skews heavily to national magazines, so those sellers should have a leg up here. Keep in mind, too, that there is probably opportunity for digital, social media and spot TV, as well.

 

Celebrity Cruises (Miami)

Opportunity: Conducting a “closed search” for a creative AOR

Incumbent:  Hasn’t worked with an brand specific AOR for several years

Additional Insight: After years of floating, CC has been amplifying marketing and awareness efforts since last year – similar to the trends of other RC brands and rival cruises (research here). In fact, CC's national TV spending this year has already eclipsed 2014 and 2013′s combined. The surge makes sense – cruising is back on the rise after the recession and several mishaps at sea, and CC is expanding its fleet accordingly. Therefore, look to secure dollars around a marketing push for Q4, the cruise industry's second biggest revenue season, and Q1, when cruise lines push deals to bolster summer reservations (Wave Season). Longer-term, expect CC's ad budget to rise substantially over past years. Full Article

 

Eurostar (London)

New Agency

Scope of Work: Media Planning and buying, which will be led by iProspect in the UK. 

Incumbent:  

Additional Insight: Dentsu Aegis is set to begin work in August. Therefore, as we've reported (research 

 

Ghirardelli Chocolate (premium chocolate brand operated by Stratham, N.H.)

New Agency: Interpublic's 

Scope of Work: Media planing and buying

Incumbent: WPP's 

Additional Insight: It turns out that Full Article 

 

GrubHub (Chicago)

New Agency: Publicis's 

Scope of Work: Creative AOR for Seamless, the brand GrubHub leads with in New York City and London.

Incumbent:  

Additional Insight: As we've reported before (research 

 

Motorola Mobility (Libertyville, Ill.)

New Agency: WPP's 

Scope of Work: Media planning and buying

Incumbent:  Publicis's 

Additional Insight: Look to secure Moto/Droid focused branding ad dollars in the second half of the year, particularly in Q4 around a holiday push. Given Motorola's digital targeting shift this year, sports and entertainment sellers should have an edge.

 

National Peanut Board (Atlanta)

New Agency: 

Scope of Work: Adding advertising and marketing to its scope. Golin already handled PR. 

Incumbent: 

Additional Insight: Effective Nov. 1, the start of NPB's next fiscal year, the Interpublic agency will handle traditional and digital advertising, special events, issues management, content creation and earned and social media from its Atlanta and Chicago offices. As we've reported, Golin will evaluate ways to reach younger audiences and should continue NPB's higher digital outlays.

 

Nature Made (Northridge, Calif.)

New Agency: 

Scope of Work: Creative AOR

Incumbent: 

Additional Insight: BSSP will be responsible for online and offline strategy and the development of creative assets for TV, digital, print, owned channels and other media throughout the US. With 2016 planning around the corner, female-focused health,wellness and lifestyle sellers should reach out now to secure ad dollars.

 

Ole Smoky Moonshine (Gatlinburg, Tenn.)

New Agency:  

Scope of Work: Creative AOR

Incumbent: Austin, Texas-based 

Additional Insight: Launched a new marketing campaign at the end of June that was created by Standard Time. “C'Mon Live a Little” includes print, outdoor, 

 

Pirelli Tires (Rome, Ga.)

New Agency: Media has gone in-house

Incumbent: WPP's Geometry, Chicago

Additional Insight: With online tire shopping and purchasing on the rise, pitch digital executions that will help Pirelli resonate more authentically with 20-30-somethings and, specifically, women, who are becoming a larger part of the tire decision making process (now represent Full Article

 

Toys'R'Us  (Wayne, N.J.)

New Agency: Omnicom's 

Scope of Work: Creative AOR for namesake brand and Babies R US

Incumbent: 

Additional Insight: With a large, national campaign looming, pitch ad strategies that will re-engage parents, particularly mothers, and steer mom and towards brick-and-mortar stores/ toysrus.com. Note that last year digital ad spending activity began in mid-September before spiking in Nov/Dec. Given last year's display trends, magazine, shopping and lifestyle sellers may have an advantage. Omnicom sibling OMD has handled media planning and buying since 2011, according to The List. Full Article

 

Tumi (South Plainfield, N.J.)

New Agency: Media has gone in-house

Incumbent:  PGR Media, Boston

Additional Insight:  The luxury luggage brand continues to take steps to further increase site usability and functionality, particularly on the mobile selling front, said Jerome Griffith, CEO, president and director, during the Q1 earnings call. So, focus less on print, where Tumi historically allocated most of its budget, and pitch high ROI digital and social media outlays that will reach affluent, professional men and women.