Tennessee Department of Tourism Development | Company Profile, Marketing Contacts, Media Spend, Brands
The Tennessee Tourism Department is an agency within the Tennessee state government that is responsible for attracting tourism to the state and marketing to residents both in the U.S. and internationally. The department is headquartered in Nashville, TN.
|Main Telephone||(615) 741-2159|
|Main Fax||(615) 741-7225|
Tennessee Department of Tourism Development ContactsContacts (5/9)
Sample of Associated Brands
|Cindy D.||Public Information Officer & Director, Communications||TN|
|Samantha H.||Director, Marketing||TN|
|John C.||Assistant Commissioner, Administration||TN|
|Molly B.||Manager, Public Relations Media||TN|
|Tennessee Department of Tourism||*|
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Tennessee Tourism kicks off new campaign, expect higher spending as state looks to become top 10 ...
Subject: Traditional advertising, digital, experiential, social media, family-focused media, gen X and baby boomer focused media
Organization Tennessee Department of Tourism Development (TDTD)
Opportunity: The New York Times reports that about $2.8 million is planned to be spent from July through the end of the year, but look for additional opportunities in 2015 to run media in Tennessee’s target markets (more below) and help the state compete against larger tourism budgets. Tennessee wants to become a top 10 US travel destination, up from 17th, but it has Alabama, Florida, Georgia, Kentucky, Louisiana, North Carolina and Virginia to compete with for Southeast visitors.
Campaign Goal: The goal of the campaign, featuring the “Made in Tennessee” theme, is to accelerate recent growth in visits that are being generated by the state’s reputation for great music. Also, Tennesee is using themes like natural beauty and history to appeal as a destination for family vacations. TDTD Commissioner Susan Whitaker stated last year that Michigan's “Pure Michigan” campaign is the “gold standard” of tourism marketing, adding that the organization would use “Pure Michigan” as one of its models for enhancing strong tourism markets in Memphis, the Smoky Mountains and Nashville.
Target Markets: Tennessee's core feeder markets are Atlanta; Louisville; Birmingham, Ala; Huntsville, Ala.; and Lexington, Ky. Secondary feeder markets are Chicago, Cincinnati, Dallas and Orlando. Statewide visitors skew towards leisure travelers and Gen X and Baby Boomer age groups, and the vast majority travel by car to visit Tennessee. In fact, fewer than 10% arrive via air travel, according to TDTD.
Additional Marketing Priorities: According to the Tennessee Department of Tourism's 2013 strategic plan, TDTD's marketing priorities include developing experiential marketing approaches and reaching strategic regional and long haul U.S. markets. Most tourists visit Tennessee from markets within 200 miles during the summer and year-end holiday months.
Competition: Tennessee lists its tourism competition as Alabama, Florida, Georgia, Kentucky, Louisiana, North Carolina and Virginia.
Tennessee Department of Tourism Development
312 Rosa L. Parks Ave.
Nashville, TN 37243
Assistant Commissioner, Marketing