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Tennessee Department of Tourism Development | Company Profile, Marketing Contacts, Media Spend, Brands




The Tennessee Tourism Department is an agency within the Tennessee state government that is responsible for attracting tourism to the state and marketing to residents both in the U.S. and internationally. The department is headquartered in Nashville, TN.

Main Telephone (615) 741-2159
Main Fax (615) 741-7225
Primary Address
312 Rosa L. Parks Avenue
13th Floor
Nashville, TN 37243
USA

Tennessee Department of Tourism Development Contacts

Contacts (5/9)
Name Title State
Kevin T. Commissioner TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (615) 741-2159
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 312 Rosa L. Parks Avenue
13th Floor
Nashville, TN
37243
USA

Cindy D. Public Information Officer & Director, Communications TN
Samantha H. Director, Marketing TN
John C. Assistant Commissioner, Administration TN
Molly B. Manager, Public Relations Media TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tennessee Department of Tourism *

Agency Relationships


Brand Agency Service From To
********* ********** ** ******* ***, ***. AOR - creative, digital, social, media buying & planning 2014 present

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DailyVista

Tennessee Tourism kicks off new campaign, expect higher spending as state looks to become top 10 ...


Subject: Traditional advertising, digital, experiential, social media, family-focused media, gen X and baby boomer focused media

Organization Tennessee Department of Tourism Development (TDTD)

Opportunity: The New York Times reports that about $2.8 million is planned to be spent from July through the end of the year, but look for additional opportunities in 2015 to run media in Tennessee’s target markets (more below)  and help the state compete against larger tourism budgets. Tennessee wants to become a top 10 US travel destination, up from 17th, but it has Alabama, Florida, Georgia, Kentucky, Louisiana, North Carolina and Virginia to compete with for Southeast visitors.

Additional Insight

Campaign Goal: The goal of the campaign, featuring the “Made in Tennessee” theme, is to accelerate recent growth in visits that are being generated by the state’s reputation for great music. Also, Tennesee is using themes like natural beauty and history to appeal as a destination for family vacations. TDTD Commissioner Susan Whitaker stated last year that Michigan's “Pure Michigan” campaign is the “gold standard” of tourism marketing, adding that the organization would use “Pure Michigan” as one of its models for enhancing strong tourism markets in Memphis, the Smoky Mountains and Nashville.

Target Markets:  Tennessee's core feeder markets are Atlanta; Louisville; Birmingham, Ala; Huntsville, Ala.; and Lexington, Ky. Secondary feeder markets are Chicago, Cincinnati, Dallas and Orlando. Statewide visitors skew towards leisure travelers and Gen X and Baby Boomer age groups, and the vast majority travel by car to visit Tennessee. In fact, fewer than 10% arrive via air travel, according to TDTD.

Additional Marketing Priorities: According to the Tennessee Department of Tourism's 2013 strategic plan, TDTD's marketing priorities include developing experiential marketing approaches and reaching strategic regional and long haul U.S. markets. Most tourists visit Tennessee from markets within 200 miles during the summer and year-end holiday months. 

Competition: Tennessee lists its tourism competition as Alabama, Florida, Georgia, Kentucky, Louisiana, North Carolina and Virginia.

Tennessee Department of Tourism Development
312 Rosa L. Parks Ave.
25th Floor
Nashville, TN 37243
(615) 741-2159

Susan Whitaker
Commissioner
(615) 741-2159
susan.whitaker@tn.gov

Paula Hankins
Assistant Commissioner, Marketing 
(615) 741-2159
paula.m.hankins@tn.gov