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West Virginia Tourism Board | Company Profile, Marketing Contacts, Media Spend, Brands




The West Virginia Tourism Board is the agency responsible for marketing the state of West Virginia to tourists throughout the country. Headquartered in South Charleston, WV, the agency offers a travel guide, industry information and a calendar of events.

Main Telephone (304) 558-2200
Main Fax
Primary Address
90 MacCorkle Avenue, SW
South Charleston, WV 25303
USA

West Virginia Tourism Board Contacts

Contacts (5/6)
Name Title State
Amy G. Commissioner WV
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (304) 558-2200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 90 MacCorkle Avenue, SW
South Charleston, WV
25303
USA

Vicki V. Director, West Virginia Welcome Centers WV
Jane B. Director, Public Relations WV
Andrea B. Public Information Specialist WV
William M. Outdoor Recreation Specialist WV

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
West Virginia Tourism Board *

Agency Relationships


Brand Agency Service From To
**** ******** ******* ***** ******* **** **********, ***. creative unknown present
**** ******** ******* ***** ******* ********** AOR - digital 2015 present

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DailyVista

Q2-Q4 Media Opps: West Virginia triples ad budget after hiring new AOR


Subject: Online, digital, social media, magazine, TV, sponsorship

Organization: West Virginia Tourism

Opportunity: image and accountability ROI study study conducted by Longwoods International, the state has the best opportunity to engage sports and recreation focused travelers, but it’s failing to reach adults, families and luxury travelers. Reach out accordingly, focusing securing ad dollars directed to top origin markets. Online spending should be up since it and magazines show the highest ROI and West Virginia recently finished up a website design and development RFP. 

Additional Insight

Incumbent: Marietta, Ohio-based Stonewall Group, whose contract expired May 15. 

Top Overnight Origin Markets: In order: Washington D.C. Virginia, Ohio, North Carolina, Pennsylvania, Maryland, Florida, New York, Kentucky, Georgia, New Jersey and Texas.

Demo Profile: According to West Virginia Tourism research, travelers to the state are primarily 25-44-year-old white couples with no children. They attended college and have HHI less than $50K. 

Media Breakdown: Last year, desktop display for  West Virginia's “Wild and Wonderful” campaign ran mostly on food publishers, including foodnetwork.com and cookingchannel.tv, Moat reports. Display ads ran from middle of April until December, with spikes in the middle of May and middle of June. Most isn't showing any display activity this year yet.

Overall, last year 91 display creatives ran with 1,079 publishers (<1% mobile), 51% of which was purchased via ad networks or exchanges. Reporting the most activity were gactv.com and footnetwork.com.

Advertising ROI: The study found that impact on visits to West Virginia is actually slowing with increased advertising frequency, citing low TV and even lower radio awareness levels. Magazine and online ROI vastly outperformed radio, in particular, so radio sellers will be at a disadvantage here. 

Competition: West Virginia lists as its competition for travelers: Ohio, Pennsylvania, Maryland, Virginia and North Carolina. According to the ROI study, based on overall level of appeal, West Virginia is only ahead of Ohio. As a sports and recreation destination, it's perceived similarly to North Carolina and Virginia and better than all other competing states.

West Virginia Division of Tourism
90 MacCorkle Ave. SW
South Charleston, WV 25303
304-558-2200

Amy Goodwin
Commissioner
(304) 957-9345
amy.s.goodwin@wv.gov