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BlueCross BlueShield Association | Company Profile, Marketing Contacts, Media Spend, Brands




Blue Cross & Blue Shield Association coordinates several independent, community-based and locally operated Blue Cross & Blue Shield chapters. Collectively, the companies under the BCBS Association make healthcare coverage available to people in the U.S. and Puerto Rico.

Main Telephone (312) 297-6000
Main Fax (312) 297-6609
Primary Address
225 North Michigan Avenue
Ninth Floor
Chicago, IL 60601-7680
USA

BlueCross BlueShield Association Contacts

Contacts (5/16)
Name Title State
Maureen S. Senior Vice President, Strategic Services & Chief Strategy Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 297-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
Ninth Floor
Chicago, IL
60601-7680
USA

Scott S. President & Chief Executive Officer - Blue Cross & Blue Shield Association IL
Jennifer V. Vice President & Chief, Staff IL
Doug P. Senior Vice President & Chief Information Officer IL
William O. Vice President & Chief Technology Officer IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Custom Care-USA *
HMO-USA *
Preferred Care-USA *
BlueCross BlueShield Association ********
BlueCross BlueShield Member Plans *

Agency Relationships


Brand Agency Service From To
********* ********** *********** ******* ************** AOR - creative brand positioning & strategy, digital, experiential, media planning & buying, point o 2000 present
********* ********** *********** ********* media buying & planning 2008 present
********* ********** *********** ************ AOR - Creative 2012 present
********* ********** *********** ***** & ********* creative, digital 2013 present
********* ********** *********** ****** ******** *********** creative 2014 present

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Recent Discussions

Who is the Senior Vice President, Strategic Services & Chief Strategy Officer of BlueCross BlueShield Association?

Who is the marketing contact for health care plans in IL

What is the email of the President & Chief Executive Officer - Blue Cross & Blue Shield Association of BlueCross BlueShield Association?

What is direct phone of the Vice President & Chief, Staff of BlueCross BlueShield Association?

Who is the AOR - creative brand positioning & strategy, digital, experiential, media planning & buying, point o agency of BlueCross BlueShield Association?

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DailyVista

BlueCross BlueShield Association searches for national AOR


desires an AOR for assistance with marketing increased focus on consumers.

According to
Ad Age, the 38 individual BCBS companies have been circulating an RFP to agencies to find one that will help it directly reach consumers.

The RFP states, "The evolution of the health-insurance industry is causing a shift from employer choice to consumer choice in the purchase of health-insurance products."

Media to be involved in marketing include TV, print, radio, digital and out-of-home. The chosen RFP is likely to work with all 38 companies and begin in August.

The company is striving for a pitch regarding consumer marking and choice. This is largley due to companies offering employees various plans, sometimes from competing companies as well as the Affordable Care Act signed into law in 2010 and effective 2013.

BCSB currently has no AOR but has worked with agencies on project basis. is no longer listed AOR.

BCBS spent nearly $50 million on measured media in 2011, according to Kantar. This was a 48 percent increase from 2009.


BlueCross BlueShield Association
225 North Michigan Ave.
Ninth Floor
Chicago, IL 60601
(312) 297-6000


Jennifer Vachon
Vice President, Brand Strategy & Marketing Services
(312) 297-6864
jennifer.vachon@bcbsa.com

Terry Keigher
Manager, Brand Marketing Communications
(312) 297-5824
terry.keigher@bcbsa.com

Joyzelle Davis
Public Relations Director
(303) 831-2131
joyzelle.davis@anthem.com