GlaxoSmithKline, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Based in the United Kingdom with U.S. headquarters in Philadelphia, PA, GSK focuses on six major areas: Asthma, Diabetes, Digestive Conditions, Infections, Mental Health, and Virus Control. Pharmaceuticals, consumer healthcare products, vaccines, and drug therapies are manufactured in worldwide locations. GSK has undertaken research and development for cures to the World Health Organization's three "priority" diseases: HIV/AIDS, malaria, and tuberculosis.
|Main Telephone||(919) 483-2100|
GlaxoSmithKline, Inc. ContactsContacts (5/68)
|Lauren H.||Field Vice President, Sales||NC|
Sample of Associated Brands
|Marc S.||Global Chief Digital Officer||NJ|
|Deirdre C.||President - North American Pharmaceuticals||PA|
|Colin M.||President, North America Consumer Healthcare||PA|
|Emma W.||Chief Executive Officer - GSK Consumer Healthcare||PA|
|Breathe Right Nasal Strips||********|
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GSK retains PHD, Mediacom for media
Subject: digital, mobile, print, TV
Company: Novartis brands include Gas-X, Prevacid and Theraflu.
Opportunity: GSK has awarded its global media account to incumbents Mediacom. The assignment includes part of the company’s recently-added Novartis health and vaccine business (acquisition of the vaccine business was completed in March and combined both company’s OTC consumer health-care operations). The pharma giant has been increasing its digital and mobile presence over the last year, so sellers in these channels should reach out now.
Incumbent: Starcom MediaVest Worldwide had handled Novarits’ media since 2011, but pulled out of this review.
Media Spend: According to Kantar Media, GSK spent $230.9 million on measured media in 2014. Most of this – $201.3 million – was allocated to broadcast ads, while the remainder was split between print ($10.9 million), digital ($4.9 million) and Hispanic media ($2.3 million).
Per iSpot, GSK has spent $79.3 million on national TV ads for Flonase this year. Other brand spend includes: Abreva, $13.4 million; Biotene, $9.3 million; and Nicoderm CQ, $11.9 million. Novartis has spent $660,00 on national ads for Gas-X; $21,000 on Prevacid; and $9.9 million on Theraflu.
Digital Breakdown: Moat reports that GSK has run 424 standard display ads on 2,089 publishers so far this year (6% mobile). Top ad destinations include everydayhealth.com, frommers.com, wikitravel.org, drugstore.com and carepages.com. For the same period 2014, 312 creatives were run on 1,730 publishers (4% mobile).
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