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GlaxoSmithKline, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in the United Kingdom with U.S. headquarters in Philadelphia, PA, GSK focuses on six major areas: Asthma, Diabetes, Digestive Conditions, Infections, Mental Health, and Virus Control. Pharmaceuticals, consumer healthcare products, vaccines, and drug therapies are manufactured in worldwide locations. GSK has undertaken research and development for cures to the World Health Organization's three "priority" diseases: HIV/AIDS, malaria, and tuberculosis.

Main Telephone (919) 483-2100
Main Fax
Primary Address
Five Moore Drive
Research Triangle Park, NC 27709
USA

GlaxoSmithKline, Inc. Contacts

Contacts (5/65)
Name Title State
Andrew W. Chief Executive Officer - GlaxoSmithKline PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (215) 751-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Five Moore Drive
Research Triangle Park, NC
27709
USA

Deirdre C. President - North American Pharmaceuticals PA
Colin M. President, North America Consumer Healthcare PA
Emma W. Chief Executive Officer - GSK Consumer Healthcare PA
Theresa A. Chief Marketing Officer PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AquaFresh *****
Breathe Right Nasal Strips ********
Citrucel *
Dentu-Creme *
Flonase ******

Agency Relationships


Brand Agency Service From To
****** *******, ***. AOR - creative 2000 present
****** *** *** media buying & planning 2010 present
****** *** ***** ***** creative 2011 present
****** ***** ********* AOR - creative 2004 present
****** *** *** media buying & planning 2010 present

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DailyVista

GSK retains PHD, Mediacom for media


Subject: digital, mobile, print, TV

Company: Novartis brands include Gas-X, Prevacid and Theraflu.

Opportunity: GSK has awarded its global media account to incumbents Mediacom. The assignment includes part of the company’s recently-added Novartis health and vaccine business (acquisition of the vaccine business was completed in March and combined both company’s OTC consumer health-care operations).  The pharma giant has been increasing its digital and mobile presence over the last year, so sellers in these channels should reach out now. 

Additional Insight

Incumbent: Starcom MediaVest Worldwide had handled Novarits’ media since 2011, but pulled out of this review. 

Media Spend: According to Kantar Media, GSK spent $230.9 million on measured media in 2014. Most of this – $201.3 million – was allocated to broadcast ads, while the remainder was split between print ($10.9 million), digital ($4.9 million) and Hispanic media ($2.3 million).

Per iSpot, GSK has spent $79.3 million on national TV ads for Flonase this year. Other brand spend includes: Abreva,  $13.4 million;  Biotene, $9.3 million; and Nicoderm CQ, $11.9 million. Novartis has spent $660,00 on national ads for Gas-X; $21,000 on Prevacid; and $9.9 million on Theraflu.

Digital Breakdown: Moat reports that GSK has run 424 standard display ads on 2,089 publishers so far this year (6% mobile). Top ad destinations include everydayhealth.com, frommers.com, wikitravel.org, drugstore.com and carepages.com. For the same period 2014, 312 creatives were run on 1,730 publishers (4% mobile).

GlaxoSmithKline 
200 N. 16th St.
Philadelphia, PA 19102
(215) 751-4000

Fred Walker 
Vice President, Global Marketing Services (since March 2015)
(215) 751-4000

Peter Dornsife 
Director, US Marketing Operations
(215) 751-4000
peter.d.dornsife@gsk.com