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Boehringer Ingelheim Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Ridgefield, CT, Boehringer Ingelheim Corporation is a family-owned pharamceutical company that consists of a group of companies dedicated to the research, development and marketing of human and animal pharmaceuticals. A subsidiary of C.H. Boehringer Sohn, the medical segments regarding human health include prescriptions, consumer health and biopharmaceuticals.

Main Telephone (203) 798-9988
Main Fax (203) 791-6422
Primary Address
900 Ridgebury Road
AOB Building
Ridgefield, CT 06877
USA

Boehringer Ingelheim Corporation Contacts

Contacts (5/34)
Name Title State
Vanessa B. Chief, Staff & Chief Marketing Officer - United States CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 798-9988
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 900 Ridgebury Road
AOB Building
Ridgefield, CT
06877
USA

Jeff H. Senior Vice President, Managed Markets CT
Eileen G. Director, Customer Development & Consumer Marketing CT
Kate O. Executive Director & Head, US Communications CT
Richard B. Executive Director, Marketing CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aggrenox *
Atrovent *
Catapres *
Mirapex *
Viramune *

Agency Relationships


Brand Agency Service From To
********** ********* ****. ********* media buying & planning 2009 present
********** ********* ****. **** creative unknown present
********** ********* ****. ****** *** **** creative 2010 present
******** ********* media buying & planning 2009 present
****** ********* media buying & planning unknown present

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DailyVista

Boehringer Ingelheim buys Zantac marketing rights


The Story
Pharmaceutical company Boehringer Ingelheim will buy the U.S. marketing rights for heartburn medication Zantac, according to BusinessWeek.
 
Boehringer purchased the over-the-counter medicine from Johnson & Johnson for $509.5 million cash. Anti-trust concerns required Johnson & Johnson to sell Zantac after it was acquired as part of Pfizer’s Consumer Healthcare division earlier this year. Johnson & Johnson co-owns heartburn drug Pepcid AC along with Merck.
 
Zantac’s chief rivals are Pepcid AC and Procter & Gamble’s Prilosec.
 
Ingelheim, Germany-based Boehringer is a private, family-owned manufacturer of pharmaceuticals, OTC medicines, biopharmaceuticals and chemicals.
 
The Research
We spoke with Patrick Hennig, vice president of sales and marketing in Boehringer’s consumer health care division.
 
“This is an excellent strategic fit,” Hennig said. “It complements and extends our existing OTC franchise and will provide us with two leading brands in the two largest gastrointestinal categories.”
 
Boehringer also markets laxative product Dulcolax. According to Hennig, over the last few years, the company doubled the brand’s market share by “focusing on mass communication activities targeting consumers.”
 
Hennig said the company couldn’t divulge specific marketing plans for Zantac, but that they plan to heavily market the product similar to Dulcolax.
 
He told us he is “strongly involved” in the decision-making process, but stressed the company is teamwork-oriented, so there is not one person making final marketing decisions. Henning also said the company works with one specific agency right now, but declined to name which.
 
According to The List database, Boehringer has a host of agencies on its roster. According to Nielsen Media Research, the company spends about $16 million on advertising each year.
 
The Direction
We suggest healthcare firms and general market agencies with strong media buying capabilities reach out to executives at Boehringer in coming months. The company is keeping mum about marketing strategy, but we suspect the agency would be receptive to ideas on boosting Zantac’s brand awareness. 
Boehringer Ingelheim 
900 Ridgebury Road
AOB Building
Ridgefield, CT 06877
(203) 798-9988
 
Patrick Hennig
Vice President of Sales & Marketing, Consumer Healthcare
(203) 798-9988
 
Marybeth McGuire
Corporate Communications Manager
(203) 798-4801