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ADT Security Services, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

ADT Security Services, Inc. is a worldwide provider of electronic security systems, fire alarm systems, communication systems, and integrated building management systems. The company's headquarters are located in Boca Raton, FL.

Main Telephone (561) 988-3600
Main Fax (561) 988-3675
Primary Address
1501 Yamato Road
Boca Raton, FL 33431

ADT Security Services, Inc. Contacts

Contacts (5/24)
Name Title State
Michele K. Senior Vice President, Controller & Chief Accounting Officer FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (561) 988-3600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1501 Yamato Road
Boca Raton, FL

Don B. Chief Corporate Development Officer FL
Jamie H. Chief Marketing Officer FL
Michael G. Chief Financial Officer FL
Kathleen M. Senior Vice President, Chief Information Officer & Chief Operations Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ADT Security Services, Inc. ********
ADT Select *******
ADT Access Control *******
ADT Carbon Monoxide Detection *******
ADT Burglar Alarm/Intrusion Detection *******

Agency Relationships

Brand Agency Service From To
*** ****** ******* ***** ******** creative 2014 present
*** ******* *****/********* ********* ******** media buying & planning 2013 present
*** ******* *****/********* ********* ***** ******** creative 2014 present
*** ****** ******** ********* ***** ******** creative 2014 present
*** ******** ********, ***. **************** Creative, Digital, Social 2013 present

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Forecasted: ADT rehires Doner following its earlier CMO shift

Company: the nation's largest security and automation provider

Opportunity: ADT shifted its creative business back to Arnold Worldwide.

Key to Know: ADT’s media buying and planning (SapientNitro) accounts were not affected by the creative changes.

CMO Shift Signaled Agency Change: ADT Tony Wells, who held the position since 2012.

CMOs typically make agency and spending changes within their first three-to-six months on the job.

Media Spending Trends: Kantar Media reports that ADT lowered its measured media spending to $88.6 million last year from $93.5 million in 2012 (up from 2011′s $89.4 million). Although cable TV and paid search are the highest allocated channels, only syndication increased year-over-year ($14.2 million, 2013; $11.9 million, 2012; and $10.4 million, 2011).

ADT’s more recent ads centered on day-to-day security concerns instead of focusing solely on emergency incidents and protection from dangers.

Growing Competition: ADT holds with 25% share of the $13 billion home security and automation market against traditional rivals telecoms, like Comcast and AT&T, that use their wireless technology, data networks and existing customer base to enter the sector.

The ADT Corporation
1501 Yamato Road
Boca Raton, FL 33431
(561) 988-3600

Naren Gursahaney
President & Chief Executive Officer
(561) 988-3600

Jerri DeVard
Chief Marketing Officer 
(561) 988-3600

Claudio Duran
Manager, Digital Marketing
(561) 988-3600