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Sutter Health Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Sutter Health Corporation is a leading not-for-profit healthcare network of hospitals, physician organizations, home health and hospice agencies and other health care services. Sutter Health Corporation is headquartered in Sacramento, CA.

Main Telephone (916) 733-8800
Main Fax (916) 286-6841
Primary Address
2200 River Plaza Drive
Sacramento, CA 95833
USA

Sutter Health Corporation Contacts

Contacts (5/8)
Name Title State
Linda K. Chief Enterprise Transformation Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (916) 733-8800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2200 River Plaza Drive
Sacramento, CA
95833
USA

Patrick F. President & Chief Executive Officer CA
Ed B. Senior Vice President, Sutter Health & Regional President, Sutter Health East Bay Region CA
Peter A. Chief Strategy Officer CA
Tracy M. Vice President, Strategic Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sutter Health *******

Agency Relationships


Brand Agency Service From To
****** ****** ****** ********* Creative 2016 present
****** ****** *******-******* Media Buying, Media Planning unknown present

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WinmoEdge

Campaign Imminent: NorCal's Sutter Health hires Arnold amid outpatient care shift


Subject: TV, radio, print, digital, online, video

Company: Winmo profile), Sacramento-based nonprofit 25-hospital health system that serves Northern California

Opportunity: Hired Havas’ partly to the Affordable Care Act. So, healthcare is evolving from a hospital-driven business into a retail consumer business, thus look for Sutter’s consumer marketing approach to change accordingly. For example, check out the TV ad it already launched last year (see above).

As such, a new consumer focused campaign should launch for the second half of the year, when Sutter historically runs the majority of its advertising. This timing will also allow it to be top-of-mind during the next ACA open enrollment period (Nov. 1-Jan. 31, 2017).

Therefore, Northern California sellers should start going after new campaign ad dollars now. TV and radio dominate Sutter’s ad presence but look for its small digital presence to rise this year as it goes after the coveted millennial demographic. Media has been handled in-house but we’re not sure if that’s the case still. We’ll keep you posted.

Additional Insight

Media Spend: Sutter spent $9.6 million on measured media last year, up 8% from $8.9 million in 2014, according to Kantar Media. Spot TV and national spot radio made up most of the budget, followed by outdoor and newspapers. 

Digital Breakdown: During the past 12 months, 71 standard, 14 high impact and one video ad have appeared on about 200 publishers (<1% mobile), 70% of which was placed site direct versus programmatically. Desktop is running mostly on local news sites like goldenstatenewspaper.com, kqed.org, 7×7.com, marinij.com, triplicate.com and sfgate.com, according to Moat.

Video has only appeared on cbslocal.com.

New Decision Maker: The move to Arnold comes after former University of Phoenix CMO Arra Yerganian was appointed chief marketing and branding officer in August. 

Winmo profile)
2200 River Plaza Dr.
Sacramento, CA 95833
(916) 733-8800

Arra Yerganian
Chief Marketing & Branding Officer
(916) 733-8800
yerganag@sutterhealth.org

Tracy Murphy
Vice President, Strategic Marketing
(916) 733-8800
murphyt@sutterhealth.org