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Broward Health | Company Profile, Marketing Contacts, Media Spend, Brands




Broward Health, formerly the North Broward Hospital District, is one of the 10 largest health systems in the U.S. Broward Health, located in Fort Lauderdale, FL, currently operates more than 30 healthcare facilities and has the county's first certified stroke center and only liver transplant program.

Main Telephone (954) 355-4400
Main Fax (954) 355-4966
Primary Address
1800 NW 49th Street
Suite 110
Fort Lauderdale, FL 33309
USA

Broward Health Contacts

Contacts (3)
Name Title State
Doris P. Chief Information Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (954) 355-4400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1800 NW 49th Street
Suite 110
Fort Lauderdale, FL
33309
USA

Nabil E. President & Chief Executive Officer FL
Jasmin S. Vice President, Community Health Services FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Broward Health ******

Agency Relationships


Brand Agency Service From To
******* ****** ********* *********** AOR - creative, digital unknown present

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Recent Discussions

Who is the Chief Information Officer of Broward Health?

Who is the marketing contact for hospitals, nursing homes, health care facilities in FL

What is the email of the President & Chief Executive Officer of Broward Health?

What is direct phone of the Vice President, Community Health Services of Broward Health?

Who is the AOR - creative, digital agency of Broward Health?

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DailyVista

South Fla. Opps: Broward Health names AOR


Subject: digital, spot TV, print, radio, out-of-home, outdoor, OOH

Company: Broward Health, is one of the ten largest health systems in the US and is located in Ft. Lauderdale, Fla. and includes Broward Health Medical Center, Broward Health North, Broward Health Imperial Point, Broward Health Coral Springs, Chris Evert Children’s Hospital, Broward Health Weston, Broward Health Community Health Services, Broward Health Physician Group, Broward Health International, Broward Health Urgent Care and Broward Health Foundation.

Opportunity: Broward Health has named Zimmerman as its new AOR. Zimmerman will be responsible for developing an integrated marketing strategy, including media buying and planning, digital and traditional; creative and strategy in order to reposition the company for growth. Those in South Florida should look for digital and traditional ad dollars as Broward’s new strategy is planned out and deployed.

Additional Insight

Media Spend: According to Kantar Media, Broward spent $1.3 million on measured media in 2014. Most of this, $1.05 million, was allocated to spot TV. The remainder was split between print ($166,000) and digital ($39,600). 

Moat reports that, so far this year, Broward Health has run 14 standard display ads on 368 publishers – less than 1% of which were purchased directly. Across all publishers, most ads are run on local paper, reference, weather and large paper sites, such as commercialappeal.com, hotpads.com, healthgrades.com and parents.com.

Broward Health 
303 SE 17th St.
Ft. Lauderdale, FL 33316
(954) 355-4400

Doris Peek 
Senior Vice President, Communications & Marketing
(954) 355-4400
|dpeek@browardhealth.org