Broward Health | Company Profile, Marketing Contacts, Media Spend, Brands
Broward Health, formerly the North Broward Hospital District, is one of the 10 largest health systems in the U.S. Broward Health, located in Fort Lauderdale, FL, currently operates more than 30 healthcare facilities and has the county's first certified stroke center and only liver transplant program.
|Main Telephone||(954) 355-4400|
|Main Fax||(954) 355-4966|
Broward Health ContactsContacts (3)
|Doris P.||Chief Information Officer||FL|
Sample of Associated Brands
|Nabil E.||President & Chief Executive Officer||FL|
|Jasmin S.||Vice President, Community Health Services||FL|
Who is the Chief Information Officer of Broward Health?
Who is the marketing contact for hospitals, nursing homes, health care facilities in FL
What is the email of the President & Chief Executive Officer of Broward Health?
What is direct phone of the Vice President, Community Health Services of Broward Health?
Who is the AOR - creative, digital agency of Broward Health?
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South Fla. Opps: Broward Health names AOR
Subject: digital, spot TV, print, radio, out-of-home, outdoor, OOH
Company: Broward Health, is one of the ten largest health systems in the US and is located in Ft. Lauderdale, Fla. and includes Broward Health Medical Center, Broward Health North, Broward Health Imperial Point, Broward Health Coral Springs, Chris Evert Children’s Hospital, Broward Health Weston, Broward Health Community Health Services, Broward Health Physician Group, Broward Health International, Broward Health Urgent Care and Broward Health Foundation.
Opportunity: Broward Health has named Zimmerman as its new AOR. Zimmerman will be responsible for developing an integrated marketing strategy, including media buying and planning, digital and traditional; creative and strategy in order to reposition the company for growth. Those in South Florida should look for digital and traditional ad dollars as Broward’s new strategy is planned out and deployed.
Media Spend: According to Kantar Media, Broward spent $1.3 million on measured media in 2014. Most of this, $1.05 million, was allocated to spot TV. The remainder was split between print ($166,000) and digital ($39,600).
Moat reports that, so far this year, Broward Health has run 14 standard display ads on 368 publishers – less than 1% of which were purchased directly. Across all publishers, most ads are run on local paper, reference, weather and large paper sites, such as commercialappeal.com, hotpads.com, healthgrades.com and parents.com.
303 SE 17th St.
Ft. Lauderdale, FL 33316
Senior Vice President, Communications & Marketing