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Children's Healthcare of Atlanta | Company Profile, Marketing Contacts, Media Spend, Brands




Children's Healthcare of Atlanta is a not-for-profit organization that serves Atlanta area children in thirty different specialties. Considered one of the top children's hospitals, Children's Healthcare of Atlanta is owned by Grady Health System in Atlanta, GA.

Main Telephone (404) 785-7000
Main Fax (404) 785-7027
Primary Address
1600 Tullie Circle NE
Atlanta, GA 30329
USA

Children's Healthcare of Atlanta Contacts

Contacts (5/11)
Name Title State
Donna H. President & Chief Executive Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 785-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1600 Tullie Circle NE
Atlanta, GA
30329
USA

Ruth F. Chief Financial Officer GA
Patrick F. Chief Operating Officer GA
Tim W. Vice President, Marketing, Communications & Physician Outreach GA
Kim R. Director, Marketing & Advertising GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Children's Healthcare of Atlanta *******

Agency Relationships


Brand Agency Service From To
********'* ********** ** ******* *** ***** ***** digital 2014 present
********'* ********** ** ******* ********* ************** ***. Digital, Media Buying 2016 present
********'* ********** ** ******* ********* ******* Media Buying 2016 present

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WinmoEdge

H2 Media Opps: Children's Healthcare of Atlanta moves media to Chemistry


Subject: TV, online, digital, outdoor, video

Company: Winmo profile), the largest pediatric provider in Georgia and one of the largest pediatric clinical care providers in the US.

Opportunity: Moved media planning and buying (likely creative too) to Chemistry at the end of March. Even though Chemistry has an Atlanta office it looks like ad dollars are coming out of Pittsburgh. We’ll keep you posted.

Therefore, Georgia sellers should start introducing themselves now to agency side contacts to be top-of-mind for future branding and direct response placements. Focus your pitch on the second half of the year, when CHOA tends to run most of its advertising, according to Kantar Media.

Additional Insight

Incumbent: Three Atlanta handled creative and media since 2000, according to The List. 

Media Spend: CHOA has spent about $2.5 million annually on measured media since 2013, according to Kantar. During this period, about 63% of spending has gone to spot TV. Most of the remainder supports outdoor and magazine ads.

Digital Breakdown: During the past 12 months, banners and video ads have run on about 60 publishers (<1% mobile), 59% of which were placed programmatically versus site direct. Desktop is mostly targeting entertainment and news publishers. Top sites include q100atlanta.com, afaa.com, accessatlanta.com, ajc.com and atlantafalcons.com, Moat reports.

For the last year, video only ran at the end of January and almost completely targeted entertainment sites like songlyrics.com, realitytea.com and soapcentral.

Winmo profile)
1600 Tullie Circle NE
Atlanta, GA 30329
(404) 785-7000 

Kim Reed
Director, Marketing and Advertising
(404) 785-7000 
kim.reed@choa.org

Jeff Abbott
Executive Vice President & Media Director – Chemistry, Atlanta
(404) 262-2623
jabbott@createareaction.com

Rhiannon Cook
Digital Media Planner & Buyer – Chemistry, Pittsburgh
(412) 515-2009
rcook@visitthelab.com