Children's Healthcare of Atlanta | Company Profile, Marketing Contacts, Media Spend, Brands
Children's Healthcare of Atlanta is a not-for-profit organization that serves Atlanta area children in thirty different specialties. Considered one of the top children's hospitals, Children's Healthcare of Atlanta is owned by Grady Health System in Atlanta, GA.
|Main Telephone||(404) 785-7000|
|Main Fax||(404) 785-7027|
Children's Healthcare of Atlanta ContactsContacts (5/11)
|Donna H.||President & Chief Executive Officer||GA|
Sample of Associated Brands
|Ruth F.||Chief Financial Officer||GA|
|Patrick F.||Chief Operating Officer||GA|
|Tim W.||Vice President, Marketing, Communications & Physician Outreach||GA|
|Kim R.||Director, Marketing & Advertising||GA|
|Children's Healthcare of Atlanta||*******|
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H2 Media Opps: Children's Healthcare of Atlanta moves media to Chemistry
Subject: TV, online, digital, outdoor, video
Company: Winmo profile), the largest pediatric provider in Georgia and one of the largest pediatric clinical care providers in the US.
Opportunity: Moved media planning and buying (likely creative too) to Chemistry at the end of March. Even though Chemistry has an Atlanta office it looks like ad dollars are coming out of Pittsburgh. We’ll keep you posted.
Therefore, Georgia sellers should start introducing themselves now to agency side contacts to be top-of-mind for future branding and direct response placements. Focus your pitch on the second half of the year, when CHOA tends to run most of its advertising, according to Kantar Media.
Incumbent: Three Atlanta handled creative and media since 2000, according to The List.
Media Spend: CHOA has spent about $2.5 million annually on measured media since 2013, according to Kantar. During this period, about 63% of spending has gone to spot TV. Most of the remainder supports outdoor and magazine ads.
Digital Breakdown: During the past 12 months, banners and video ads have run on about 60 publishers (<1% mobile), 59% of which were placed programmatically versus site direct. Desktop is mostly targeting entertainment and news publishers. Top sites include q100atlanta.com, afaa.com, accessatlanta.com, ajc.com and atlantafalcons.com, Moat reports.
For the last year, video only ran at the end of January and almost completely targeted entertainment sites like songlyrics.com, realitytea.com and soapcentral.
1600 Tullie Circle NE
Atlanta, GA 30329
Director, Marketing and Advertising
Executive Vice President & Media Director – Chemistry, Atlanta
Digital Media Planner & Buyer – Chemistry, Pittsburgh