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Henry Ford Health System | Company Profile, Marketing Contacts, Media Spend, Brands




Henry Ford Health System is a healthcare network that includes six hospitals, over 30 other healthcare facilities, and over 2,000 physicians representing a wide range of specialties. Corporate headquarters are located in Detroit, MI.

Main Telephone (313) 874-4040
Main Fax (313) 876-9243
Primary Address
One Ford Place
Suite 3B
Detroit, MI 48202-3450
USA

Henry Ford Health System Contacts

Contacts (5/9)
Name Title State
Rose G. Senior Vice President, Communications & Chief Marketing Officer MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (313) 874-4040
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Ford Place
Suite 3B
Detroit, MI
48202-3450
USA

Nancy S. Chief Executive Officer MI
Robert R. President & Chief Operating Officer MI
Liz S. Vice President, Brand Strategy MI
Joseph S. Vice President, Finance MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Henry Ford Health System ********
Henry Ford Macomb Hospitals *****
Henry Ford West Bloomfield Hospital ***
Henry Ford Wyandotte Hospital *

Agency Relationships


Brand Agency Service From To
***** **** ****** ****** ******** ***** Media Buying, Media Planning 2006 present
***** **** ****** ****** ****** & ******** Creative 2016 present

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Who is the Senior Vice President, Communications & Chief Marketing Officer of Henry Ford Health System?

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WinmoEdge

Review Imminent: Henry Ford Health System to review AOR


Subject: Creative, media, TV, digital, online, outdoor, sponsorship

Company: Winmo profile), health system in Detroit.

Opportunity“Ghetto Day” email scandal. It appears that the IPG agency also handles Henry Ford’s $15 million media account, so look for it to be part of the review too.

Therefore, full service Detroit shops should start sending intros now to get on the longlist for the impending review. C-E’s contract ends in May (lasted about one year) so the review should begin shortly. 

Detroit sellers – make sure you’re engaged with in-house decision makers during the transition. This way, you’ll receive notice when a new shop is hired and be top-of-mind for upcoming buys.

Agencies –  if you’re not going after C-E’s here).

Additional Insight

Media Spend: $13 million went to measured media through the first three quarters of 2015, flat compred with the $15.4 million spent for all of 2014. Almost all of this supported search, according to SEMRush. Henry Ford also has spent at least $1 million annually on spot TV ads since 2013 and a small amount ever year supports display and outdoor, Kantar Media reports.

Digital Breakdown: During the last 12 months, banners and high impact ads have run on almost 100 publishers (2% mobile), 74% of which were placed site direct versus programmatic. News sites make up the vast majority of this activity, but health/fitness sites are part of the mix, as well, Moat reports. Top targeted sites include wzyz.om, theoaklandpress.com, myfoxdetroit.com, webmd.com, wunderground.com, everydayhealth.com.

Winmo profile)
One Ford Place
Suite 3B
Detroit, MI 48202
(313) 874-4040

Rose Glenn
Senior Vice President, Communications & Chief Marketing Officer
(313) 874-4040
rglenn1@hfhs.org

Jennifer Day
Director, System Marketing
(313) 874-4040
jday3@hfhs.org