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Henry Ford Health System | Company Profile, Marketing Contacts, Media Spend, Brands




Henry Ford Health System is a healthcare network that includes six hospitals, over 30 other healthcare facilities, and over 2,000 physicians representing a wide range of specialties. Corporate headquarters are located in Detroit, MI.

Main Telephone (313) 874-4040
Main Fax (313) 876-9243
Primary Address
One Ford Place
Suite 3B
Detroit, MI 48202-3450
USA

Henry Ford Health System Contacts

Contacts (5/9)
Name Title State
Rose G. Senior Vice President, Communications & Chief Marketing Officer MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (313) 874-4040
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Ford Place
Suite 3B
Detroit, MI
48202-3450
USA

Nancy S. Chief Executive Officer MI
Robert R. President & Chief Operating Officer MI
Liz S. Vice President, Brand Strategy MI
Joseph S. Vice President Finance, Senior System MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Henry Ford Health System ********
Henry Ford Macomb Hospitals *****
Henry Ford West Bloomfield Hospital ****
Henry Ford Wyandotte Hospital *****

Agency Relationships


Brand Agency Service From To
***** **** ****** ****** ******** ***** Media Buying, Media Planning 2006 present
***** **** ****** ****** ****** & ******** Creative 2016 present

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DailyVista

Digital, Print Opps: Henry Ford Health System names AOR


Subject: digital, print, broadcast

Company: Health Ford Health System (HFHS), one of the largest and most comprehensive integrated US health care systems, headquartered in Detroit.

Opportunity: HFHS has named Interpublic’s Campbell Ewald  as its new AOR. CE will be responsible for launching a fully integrated brand campaign to further the company’s reputation as a leader in medical innovation, clinical excellence and research. CE’s creative work for HFHS is expected to break in Q4. Therefore, healthcare-focused sellers should look for digital, print and spot TV dollars then.

Additional Insight

Media Spend: According to Kantar Media,  HFHS spent $2.9 million on measured media in 2014 – down from $4.1 million in 2013. Over half of this, $1.9 million, was allocated to broadcast (spot TV). The remainder went to digital ads ($449,000), out-of-home ($383,000) and print ads ($138,000).

Digital Breakdown: Per Moat, HFHS has run 14 standard display ads on six publishers so far this year. Top ad destinations include myfoxdetroit.com, monroenews.com, clickondetroit.com and wxyz.com. This is only a slight uptick in HFHS’s digital presence over the same period in 2014.

Agency Relationships: Harrison Media will continue as media buying AOR.

Henry Ford Health System 
One Ford Place
Suite 3B
Detroit, MI 48202
(313) 874-4040

Rose Glen 
Senior Vice President, Communications & Chief Marketing Officer
(313) 874-4040
rglenn1@hfhs.org

Liz Schnell 
Vice President, Brand Strategy
(313) 874-4040
lschnel1@hfhs.org