Henry Ford Health System | Company Profile, Marketing Contacts, Media Spend, Brands
Henry Ford Health System is a healthcare network that includes six hospitals, over 30 other healthcare facilities, and over 2,000 physicians representing a wide range of specialties. Corporate headquarters are located in Detroit, MI.
|Main Telephone||(313) 874-4040|
|Main Fax||(313) 876-9243|
Henry Ford Health System ContactsContacts (5/9)
|Rose G.||Senior Vice President, Communications & Chief Marketing Officer||MI|
Sample of Associated Brands
|Nancy S.||Chief Executive Officer||MI|
|Robert R.||President & Chief Operating Officer||MI|
|Liz S.||Vice President, Brand Strategy||MI|
|Joseph S.||Vice President, Finance||MI|
|Henry Ford Health System||********|
|Henry Ford Macomb Hospitals||*****|
|Henry Ford West Bloomfield Hospital||****|
|Henry Ford Wyandotte Hospital||*****|
Who is the Senior Vice President, Communications & Chief Marketing Officer of Henry Ford Health System?
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What is the email of the Chief Executive Officer of Henry Ford Health System?
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Who is the Media Buying, Media Planning agency of Henry Ford Health System?
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Review Imminent: Henry Ford Health System to review AOR
Subject: Creative, media, TV, digital, online, outdoor, sponsorship
Company: Winmo profile), health system in Detroit.
Opportunity: “Ghetto Day” email scandal. It appears that the IPG agency also handles Henry Ford’s $15 million media account, so look for it to be part of the review too.
Therefore, full service Detroit shops should start sending intros now to get on the longlist for the impending review. C-E’s contract ends in May (lasted about one year) so the review should begin shortly.
Detroit sellers – make sure you’re engaged with in-house decision makers during the transition. This way, you’ll receive notice when a new shop is hired and be top-of-mind for upcoming buys.
Agencies – if you’re not going after C-E’s here).
Media Spend: $13 million went to measured media through the first three quarters of 2015, flat compred with the $15.4 million spent for all of 2014. Almost all of this supported search, according to SEMRush. Henry Ford also has spent at least $1 million annually on spot TV ads since 2013 and a small amount ever year supports display and outdoor, Kantar Media reports.
Digital Breakdown: During the last 12 months, banners and high impact ads have run on almost 100 publishers (2% mobile), 74% of which were placed site direct versus programmatic. News sites make up the vast majority of this activity, but health/fitness sites are part of the mix, as well, Moat reports. Top targeted sites include wzyz.om, theoaklandpress.com, myfoxdetroit.com, webmd.com, wunderground.com, everydayhealth.com.
One Ford Place
Detroit, MI 48202
Senior Vice President, Communications & Chief Marketing Officer
Director, System Marketing