Henry Ford Health System | Company Profile, Marketing Contacts, Media Spend, Brands
Henry Ford Health System is a healthcare network that includes six hospitals, over 30 other healthcare facilities, and over 2,000 physicians representing a wide range of specialties. Corporate headquarters are located in Detroit, MI.
|Main Telephone||(313) 874-4040|
|Main Fax||(313) 876-9243|
Henry Ford Health System ContactsContacts (5/9)
|Rose G.||Senior Vice President, Communications & Chief Marketing Officer||MI|
Sample of Associated Brands
|Nancy S.||Chief Executive Officer||MI|
|Robert R.||President & Chief Operating Officer||MI|
|Liz S.||Vice President, Brand Strategy||MI|
|Joseph S.||Vice President Finance, Senior System||MI|
|Henry Ford Health System||********|
|Henry Ford Macomb Hospitals||*****|
|Henry Ford West Bloomfield Hospital||****|
|Henry Ford Wyandotte Hospital||*****|
Who is the Senior Vice President, Communications & Chief Marketing Officer of Henry Ford Health System?
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Digital, Print Opps: Henry Ford Health System names AOR
Subject: digital, print, broadcast
Company: Health Ford Health System (HFHS), one of the largest and most comprehensive integrated US health care systems, headquartered in Detroit.
Opportunity: HFHS has named Interpublic’s Campbell Ewald as its new AOR. CE will be responsible for launching a fully integrated brand campaign to further the company’s reputation as a leader in medical innovation, clinical excellence and research. CE’s creative work for HFHS is expected to break in Q4. Therefore, healthcare-focused sellers should look for digital, print and spot TV dollars then.
Media Spend: According to Kantar Media, HFHS spent $2.9 million on measured media in 2014 – down from $4.1 million in 2013. Over half of this, $1.9 million, was allocated to broadcast (spot TV). The remainder went to digital ads ($449,000), out-of-home ($383,000) and print ads ($138,000).
Digital Breakdown: Per Moat, HFHS has run 14 standard display ads on six publishers so far this year. Top ad destinations include myfoxdetroit.com, monroenews.com, clickondetroit.com and wxyz.com. This is only a slight uptick in HFHS’s digital presence over the same period in 2014.
Agency Relationships: Harrison Media will continue as media buying AOR.
Henry Ford Health System
One Ford Place
Detroit, MI 48202
Senior Vice President, Communications & Chief Marketing Officer
Vice President, Brand Strategy